Search results

1 – 6 of 6
Book part
Publication date: 26 November 2020

Tatjana Horvat and Vito Bobek

Save Ideas Ltd is an Australia-based company and Internet portal for free and instant double protection of intellectual property (ideas of innovators and anyone), one with the…

Abstract

Save Ideas Ltd is an Australia-based company and Internet portal for free and instant double protection of intellectual property (ideas of innovators and anyone), one with the Time Certificate stamp and another one based on blockchain technology. Blockchain protection is being upgraded by Initial Coin Offering (ICO) with process of issuing own crypto tokens for the expansion of Save Ideas and at the same time for funding the most promising registered ideas. Process of ICO as the way of financing will be presented in the case of Save Ideas in this chapter.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

Content available
Book part
Publication date: 26 November 2020

Abstract

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Book part
Publication date: 26 November 2020

Taşkın Dirsehan and Meltem Çelik Dirsehan

In recent years, with the development of technology, the number of contact points between companies and their customers has multiplied. From the company point of view, companies…

Abstract

In recent years, with the development of technology, the number of contact points between companies and their customers has multiplied. From the company point of view, companies may reach their customers through multiple marketing channels. Moreover, business intelligence necessitates increasing data sources, strengthening the power of analysis tools, and developing knowledge to be used as a competitive advantage. On the other hand, today’s mostly digitized customers expect more than just commoditized products or services. Customer activation creates experiences that make them feel strong as agents perpetrating the structure (brand strategies) by taking an active role instead of being passive. In other terms, customers are in the main decision position to plan the structure. Thus, companies should design unique and memorable customer experiences through different channels in an integrated way, which is called omnichannel. Omnichannel customer experience management is possible by determining and coordinating customer touch points. In other terms, a melody should exist at these interaction points. This book aims to contribute to this advancement by first providing general reviews of the literature, then covering the pillars to design omnichannel customer experiences, and lastly providing technology-enhanced applications from several industries. This book aims also to provide fresh conceptual insights and thinking about the ways to design and develop omnichannel customer experiences.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

Article
Publication date: 1 November 2002

Kornelija Petr and Tatjana Aparac‐Jelusic

Every profession has the urge to question and investigate its own identity as well as its reception by the society. This paper presents the findings of the study conducted in…

1110

Abstract

Every profession has the urge to question and investigate its own identity as well as its reception by the society. This paper presents the findings of the study conducted in Croatia at the end of 2001, but also gives an overview of the similar studies conducted in this region since the mid‐ 1990s. This research was conducted among the librarians and library users and non‐users, with the aim to obtain insight into opinions that the members of our profession and those outside it – the public – have of libraries, library services and librarians. The research was conducted by the method of interview on the representative sample, and the results were analyzed by way of qualitative analysis.

Details

New Library World, vol. 103 no. 10
Type: Research Article
ISSN: 0307-4803

Keywords

Article
Publication date: 1 December 2001

George Stylios

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within…

1080

Abstract

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Details

International Journal of Clothing Science and Technology, vol. 13 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

1 – 6 of 6