Search results

The purpose of this paper is to understand restaurant operators’ perception towards key areas of green practices that could be adopted in the future operations of the restaurant business in Malaysia.

The paper used a qualitative approach through face-to-face interviews. Five restaurant operators who operated their independently owned casual upscale restaurants in the Klang Valley were selected as the respondents for the interviews.

Eight areas of green practices adapted from Hu et al. (2010) have been commented and proposed to be served as a guideline to design the Environmental Management System (EMS) for restaurants to go green in Malaysia. Although the feedback given on the feasibility of implementing these green practices provided by the restaurant operators were generally positive, challenges lies ahead in getting them to adopt these green practices. It required understanding of the difficulties and motivations of implementing these practices.

An in-depth understanding from the voices of restaurant operators was essential for further policy formulation and implementation in fostering the green practices which in turn can serve as a “win-win” situation for all parties.

There seems to be a dearth of studies conducted on the perceptions of restaurant operators about the feasibility of green practices adoption in the operation of the restaurants in Malaysia. The implementation of EMS or the adoption of green practices was a vital missing-link among the restaurants. The outcome of this paper was expected to provide new ideas and knowledge on the areas of green practices to be adopted as the environmental guidelines to operate restaurants in Malaysia.

This paper aims to investigate the influence of five environment-related factors on green restaurant patronage intention (IN) among restaurant patrons in Malaysiaxd.

The unit of analysis was individual restaurant patrons who dined at casual dining restaurants when the survey was conducted. Among the 600 questionnaires distributed, a total of 500 were deemed usable and sufficient for data analysis. Descriptive, reliability, exploratory and confirmatory factor analyses were used to analyze the data.

Respondents were concerned about the welfare and interests of others and demonstrated a positive attitude toward the environment and green purchasing. However, these three factors do not influence IN. Conversely, specific attitudes toward green restaurant practices and green purchase behavior determine such intention. This shows that a specific attitude measure serves as a better and closer predictor to predict a specific behavioral intention in a green restaurant setting, as compared to the general attitude measures. The results also indicated that green buyers who were engaged in purchasing green products will continue to dine at green restaurants in the future.

The finding provides an insight to the restaurant operators to access the feasibility of entering in the green market.

Although the predictive power of physiological factors such as environmental values, attitudes and behavior on the pro-environment-related behavior has been researched extensively in the past, very limited studies had investigated those factors simultaneously in the context of IN.

The surge in pharmaceutical and health supplement usage among consumers aims to enhance personal well-being. This growing opportunity for pharmaceutical brands has resulted in increased market share and intensified industry competition. Using the theory of planned behaviour (TPB), this study aims to identify the factors influencing Malaysians’ choices regarding pharmaceutical and health supplements. In addition, the variable of past behaviour was incorporated to account for consumer decisions based on prior experiences.

Using purposive sampling, 300 questionnaires were gathered and analysed via Statistical Package for the Social Sciences and structural equation modelling technique via Analysis of Moment Structures software to validate the reliability of each variables and the postulated relationships within the research framework.

Results revealed a pronounced impact of past behaviour on the intention to consume pharmaceutical and health supplements. The mediating role of perceived behavioural control in bridging past behaviour and consumption intention was also ascertained. Notably, the findings support the inclusion of past behaviour in the TPB as a pivotal determinant of intention.

The insights gleaned underscore the escalating trend of pharmaceutical consumption in Malaysia, providing strategies to enhance and maintain the competitive edge and market position of pharmaceutical brands.

This paper examines the effects of gender and level of study on the information‐seeking behaviour of business undergraduates. The study employed paper‐based survey questionnaires to gather quantitative data. A total of 366 respondents consisting of students from three different levels of study (years 1, 2 and 3) participated in the survey. The extent and pattern of information‐seeking amongst students was investigated using the independent variables of gender and level of study, and the dependent variable of academic activity (tutorials, assignments, research projects/theses). The results indicated differences in information‐seeking behaviour between male and female students in the case of tutorials and assignments, but not for research projects/theses. Conversely, learning behaviour differences between different levels of study were observed for projects/theses, but not for tutorials. These findings provide insights for higher education managers, researchers, faculties and information professionals, for future curriculum design and support. Implications for the design of learning activities with appropriate pedagogical approaches are discussed.

The purpose of this study is to propose a research framework to examine the effects of consumer consciousness, food safety concern and healthy lifestyle on the attitudes toward eating “green” simultaneously in a single study. Besides, the mediating role of healthy lifestyle in forming a positive attitude toward eating “green” is also examined in this study.

A questionnaire-based approach was applied in this study. The unit of analysis was individual consumer (aged 18 years and above) who lived in Klang Valley, Malaysia. PLS-SEM was used to test the structural relationship of the constructs in the model based on the 300 useable data collected.

The results indicated that health consciousness, food safety concern and healthy lifestyle have a significant effect on attitudes toward eating “green”, whereas environmental and price consciousness did not have such effect. A healthy lifestyle also mediates the relationship between health consciousness and attitude toward eating “green”. An individual’s healthy lifestyle that focused on physical health-related activities will increase the effect of consumer health consciousness on their attitudes toward eating “green”.

The outcome of this study provided deeper insights for firms to assess the feasibility of entering or expanding their operations in the green market with more enduring and effective sales and marketing strategies.

Consumers’ acceptance of or resistance toward organic food had become the centre of the research focus by the academician and the industrial practitioners over the years, despite the inconsistencies of the results obtained to predict such behavior. In this study, besides examining the direct effect of the proposed variables on the attitudes toward eating “green”, the mediating role of a healthy lifestyle in forming such attitudes was also examined.