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In the emerging transformation economy, there is a shift from staging memorable experiences for many to eliciting life-transformative events for one. This study aims to understand how transformative experiences can be guided and what prerequisites are needed to elicit human transformation when designing experiences. This study borrows positive psychology as a theoretical lens to explore festivals as a prime context for liminal transformative experiences in the hospitality context.

A constructivist qualitative research design was used through 31 in-depth interviews. To ensure experience recollection, memory formation and integration of the experience into long-term transformative effects, all interviewees had attended an electronic dance music festival in the past 12 months.

Guided by the positive emotions, engagement, relationships, meaning and accomplishments (PERMA) model, the thematic analysis revealed a series of psychological and contextual dimensions around PERMA and liminality that need to occur for transformative experiences, personal growth and self-transcendence to happen.

This study provides a guideline for event organisers and experiences designers to intentionally design and occasion positive human experiences in temporal and spatial liminal hospitality consumption contexts. Psychological and contextual dimensions are identified as critical factors in facilitating human transformation.

This paper bridges the emerging transformation economy, experience design and positive psychology. Grounded in PERMA, the study offers a novel theoretical model that serves as a framework for both transformative experience research and practical experience design.

This study aims to examine the impact of inbound logistics on dynamic supply chain capabilities and, subsequently, on supply chain resilience in the Vietnamese textile industry.

A conceptual framework based on a resource-based view was empirically tested using partial least squares structural equation modeling and data collected from 215 Vietnamese textile enterprises from December 2021 to March 2022.

The research shows that inbound logistics capability positively affects dynamic supply chain capabilities. In particular, the study has ratified reengineering as the chief factor that textile firms should consider when building a resilient supply chain.

This study considers the Vietnamese textile industry to assess the indirect effect of inbound logistics on supply chain resilience through dynamic supply chain capabilities in a theoretical sense while assisting managers in comprehending the functions of supply chain collaboration, agility and reengineering as the foundation for supply chain resilience in a managerial sense.

This study aims to examine the effect of political connection on operational efficiencies in the case of small and medium enterprises (SMEs) and to discover the channel through which political ties affect a firm's decision-making process.

Following the scope of the study, panel fixed effect has been adopted to explore the impact of political connection on a firm's operational efficiencies. The data were collected every two years from 2005 to 2015 from SMEs in Vietnam under the collaboration of the Central Institute for Economic Management (CIEM), the Institute of Labor Science and Social Affairs (ILSSA) and the Development Economics Research Group (DERG) of the University of Copenhagen (Denmark).

The results suggest that political connection has a significantly negative effect on both investment efficiencies and employee productivity. Significantly, the impact of political connections on employment decisions is more significant than it is on investment decisions. Furthermore, the findings also indicate that high-growth firms experience the interference of political connection in the decision-making process less often than their low-growth peers.

This paper provides some empirical evidence of the negative impact of political connections on a firm's operational efficiencies. It analyzes the channels through which political connection influences a firm's operational efficiencies. Providing empirical evidence demonstrates a dimension to capture the negative side of the political link to small and medium enterprises in developing economies.

In recent years, the demand for garments has significantly increased, requiring manufacturers to speed up their production to attract customers. Cut order planning (COP) is one of the most important processes in the apparel manufacturing industry. The appropriate stencil arrangement can reduce costs and fabric waste. The COP problem focuses on determining the size combination for a pattern, which is determined by the length of the cutting table, width, demand order, and height of the cutting equipment.

This study proposes new heuristics: genetic algorithm (GA), symbiotic organism search, and divide-and-search-based Lite heuristic and a One-by-One (ObO) heuristic to address the COP problem. The objective of the COP problem is to determine the optimal combination of stencils to meet demand requirements and minimize the total fabric length.

A comparison between our proposed heuristics and other simulated annealing and GA-based heuristics, and a hybrid approach (conventional algorithm + GA) was conducted to demonstrate the effectiveness and efficiency of the proposed heuristics. The test results show that the ObO heuristic can significantly improve the solution efficiency and find the near optimal solution for extreme demands.

This paper proposes a new heuristic, the One-by-One (ObO) heuristic, to solve the COP problem. The results show that the proposed approaches overcome the long operation time required to determine the fitting arrangement of stencils. In particular, our proposed ObO heuristic can significantly improve the solution efficiency, i.e. finding the near optimal solution for extreme demands within a very short time.

While the current anti-globalisation wave is considered as a regional and cyclical relapse among Western countries, the new era of globalisation has shifted away from stagnant developed economies towards the rising prosperity of emerging Asia, where it is attracting substantial global inward foreign direct investment (FDI). Focussing on Vietnam, the country that is seen as Asia’s next economic tiger, the question of how important intellectual properties (IP) protection is in the international competition for FDI inflows is still unsettled, especially on the under-researched topic of trademarks.

This paper takes on the business history approach, which allows rich evidence from the dynamic and evolving natures of multinational enterprises (MNEs) to drive the research process, so that international business scholars can test models rigorously. The evidence provided in this paper is essentially qualitative and combines trademark registrations data, with trade and FDI statistics between 1986 and 2016, also draws on companies’ archives, industry reports and related newspaper articles.

This paper provides the chronology of intellectual property right (IPR) legal landscapes and the dynamic co-evolution of trademarks and FDI inflows in Vietnam. Three trademark protection strategies for MNEs and their patterns here are addressed. The paper also argues that trademarks bring new insights and IP protection strategy for pharmaceutical MNEs for the case of Vietnam is as important in trademarks as it is in patents. In emerging markets with strong incentives for FDI such as Vietnam, MNEs are not necessarily put off by weak IPR, but rather create alternative strategies for dealing with the lack of IP protection in these emerging market settings.

This study challenges the stream of thoughts that view trademarks as a “neglected intangible asset” among different IPRs, while in fact, trademarks advance MNEs’ knowledge by ensuring competitiveness and long-run survival in emerging markets. This paper is among the first few attempts to look at pharmaceutical industry through the lens of trademarks, moving away from the traditional patent-focussed approach. It extends the understanding of OLI paradigm and highlights that MNEs need to possess Oa and Op advantages not only at the beginning of internationalisation process but rather evolving through the time to cope with imitation risks in the host country.

Vaccination is widely conceded as a pivotal measure to achieve community immunization and eradicate COVID-19. The purpose of this paper is to understand vaccination behavior based on the association between the theory of planned behavior (TPB) and health belief model (HBM).

A self-administered questionnaire was designed to collect data from 438 participants through social media in Vietnam and later analyzed using SPSS and AMOS to examine the research model.

The results indicated that attitude toward vaccination is positively influenced by perceived risk and perceived benefits. Additionally, background constructs of TPB (i.e. social norms, attitude and perceived behavioral control) and HBM (i.e. perceived risk, response efficacy, perceived benefits and knowledge about COVID-19) are underlying motivations for individual intention to receive vaccine. Moreover, age is a demographic predictor of vaccination intention. Finally, vaccination intention facilitates COVID-19 vaccination.

The findings will assist health-care bodies and authorities to understand public perceptions, attitude and behaviors and encourage their participation in vaccination campaigns.

To date, this is the first investigation of how disease knowledge and perceived benefits drive vaccination intention in Vietnam. Moreover, this study may be initially successful in adding current health-care behavior literature by combining TPB with HBM. With most studies on vaccination intention at the early stage of COVID-19 outbreak in developed nations, this work provides new insights by testing vaccination behavior in the fourth wave of COVID-19 outbreak and in a developing nation.

Emerging markets are showing rapid growth and retaining high potential for the adoption of e-commerce and online shopping. Among the many high potential markets in Asia–Pacific, Vietnam has had a rapid economic development with an average GDP growth rate of 6.19 percent for the last two decades. To tap the growing online market of Vietnam, the purpose of this paper is to draw on adoption theory and the technology acceptance model to investigate the interrelationships among consumer perceptions of web design, reliability, privacy and customer service and their effects on purchase intention.

Survey data were collected from 221 consumers in Vietnam. Structural equation modeling was used to analyze the data.

Empirical findings show that consumer perception of web design is positively related to perceptions of reliability, privacy, customer service and purchase intention. Consumer perception of reliability is positively related to perception of customer service but not to purchase intention. Consumer perception of privacy is also positively related to perception of customer service but not to purchase intention. Finally, consumer perception of customer service is positively related to purchase intention.

This study provides empirical evidence to understand the consumer perceptions of online shopping in the specific context of Vietnam. Findings of this study will benefit future researchers who will study consumer behavior in the e-commerce B2C industry, particularly those who are interested in the expanding e-commerce market in Vietnam. Furthermore, this study provides empirical evidence to assist business managers of domestic and foreign firms to further understand Vietnamese consumers. Knowledge of consumer behavior from the specific culture of a developing country may assist business managers advance their decision-making quality in developing markets.

This study aims to investigate the relationship between self-determined motivation and organizational commitment, with the mediating role of cross-cultural adjustment of low-skilled workers who come from an emerging economy working in a developed economy. This study also aims to determine the interaction effect between intrinsic and extrinsic motivation on organizational commitment.

This study collects a sample data of 236 Vietnamese laborers in Taiwan. Structural equation modeling is used to analyze data and test hypotheses.

Results show that intrinsic and extrinsic motivations are positively related to organizational commitment. Cross-cultural adjustment positively mediates the relationship between intrinsic motivation and organizational commitment and that between extrinsic motivation and organizational commitment. Furthermore, extrinsic motivation positively moderates the relationship between intrinsic motivation and organizational commitment.

This study helps to untangle the relationship between self-determined motivation and organizational commitment of low-skilled workers in an unfamiliar environment. Furthermore, this study also clarifies the mediating and moderating mechanisms of cross-cultural adjustment and extrinsic motivation in this relationship. The findings provide implications for researchers and managers to plan and implement policy and management systems that combine tangible and intangible incentives to motivate foreign workers and induce positive outcomes for companies in a new cultural context.

To delve further into the phenomenon of psychological pressure on single mothers, the purpose of this paper is to explore the factors that affect the psychological state of single mothers in Vietnam.

Interpretative phenomenological analysis (IPA) interviews were conducted and analysed with the aim of understanding the psychological state of single mothers sampled from a social group in Vietnam.

Single mothers lack direct support needed to improve their confidence, job opportunities, income levels and social status. The absence of interventions increases the psychological pressure on single mothers in Vietnam.

A future study can explore the psychological state of single mothers using a more expansive data set.

Understanding the psychosocial and socio-economic risk factors of postpartum psychological pressure in single mothers may have important implications on preventative and support measures, as well as laying the groundwork for social protection interventions and informing welfare policy-making at a national level.

Social constructs in Vietnam compound the effect of postnatal depression on Vietnamese single mothers (in contrast to their counterparts in developed Western nations). This means that researchers and policymakers need to reconstruct stigmas that cause psychological pressures on single motherhood, and in doing so, help to change the view held about single motherhood.

This study is the first to explore psychological state of mothers in Vietnam using IPA.

This paper aims to investigate the linkage between corporate social responsibility (CSR) and earnings quality (EQ) in the context of Vietnam, an Asian emerging economy characterized by high growth for decades and a socialist orientation. As CSR firms are expected to have high EQ, there arise concerns that corporate managers of CSR firms may use the reputation of the firm as a protection mechanism against the cost of earnings management.

The study uses a unique sample of Vietnamese CSR firms listed on Hanoi and Ho Chi Minh Stock Exchanges from 2015 to 2019. Several econometric tests are conducted to investigate whether corporate managers of CSR-active firms actively engage in earnings management and reduce the firms' EQ.

The empirical results show a negative impact of CSR on EQ, meaning that, in general, corporate managers of CSR firms in Vietnam opportunistically manage earnings. This confirms the paradox of the CSR–EQ relationship. In line with an emerging strand of research in the CSR literature, the finding suggests that the agency problem arises in CSR firms where corporate managers use their managerial discretion over accrual accounting to manipulate reported earnings.

The finding has practical implications for market participants and policymakers in improving monitoring mechanisms and enhancing the information environment in developing capital markets.

This is the first study in the literature that investigates and shows the paradox of the CSR–EQ relationship in the context of Vietnam, a new emerging economy that follows socialist orientation.