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Article
Publication date: 13 November 2018

Daniela Pirani, Benedetta Cappellini and Vicki Harman

This paper aims to examine how Mulino Bianco, an iconic Italian bakery brand, has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining…

Abstract

Purpose

This paper aims to examine how Mulino Bianco, an iconic Italian bakery brand, has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining practice into a common family occasion.

Design/methodology/approach

A socio-historical analysis of the iconisation process has been undertaken with a framework for investigating the symbolic, material and practice-based aspects of the brand and their changes over time. Archival marketing material, advertising campaigns and interviews with brand managers constitute the main data for analysis.

Findings

Three crucial moments have been identified in which the brand articulates its relationship with the practice of breakfast. During the launch of the brand, the articulation was mainly instigated via the myths of tamed nature and rural past and the material aspect of the products reinforced such an articulation. In the second moment, the articulation was established with the brand’s materiality, emphasised through the use of promotional items targeting mothers and children. In the last phase, a cementification of the articulation was achieved mainly via the symbolic aspect of the brand – communicating Mulino Bianco as emblematic of a new family life in which the “Italian breakfast” was central.

Originality/value

Theoretically, this paper advances the understanding of the pervasive influence of brands in family life, showing how they do not simply reshape existing family food practices, rather they can re-create new ones, investing them with symbolic meanings, anchoring them with novel materiality and equipping consumers with new understandings and competences.

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 18 January 2021

Benedetta Cappellini, Susanna Molander and Vicki Harman

Abstract

Details

Qualitative Market Research: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1352-2752

Article
Publication date: 11 November 2014

Vicki Harman and Benedetta Cappellini

The purpose of this paper is to explore the relationship between lunchboxes, fun food and leisure. Looking beyond concerns focusing solely on health and nutrition, this article…

Abstract

Purpose

The purpose of this paper is to explore the relationship between lunchboxes, fun food and leisure. Looking beyond concerns focusing solely on health and nutrition, this article unpacks how mothers seek to provide lunchtime food that is also a source of leisure and pleasure.

Design/methodology/approach

Photo-elicitation interviews and a focus group were conducted with 11 mothers who regularly prepare lunchboxes for their children aged between 9 and 11 years.

Findings

Mothers intend the food they provide to act as a leisure experience and a break from the pressures of school. Mothers understand that lunchboxes must fit with children’s other activities taking place in their lunch-hour. Lunchboxes should support children’s future leisure opportunities by providing nutrition and variety to support their growth and development. The discussion of lunchboxes also shows that fun food is not simply understood in opposition to healthy food. Mothers have a wider understanding of the transgressive nature of fun through food, which goes beyond the market offer and understanding of fun.

Research limitations/implications

As the study is based on a small sample of relatively affluent families in the UK, caution is needed in generalising the findings to wider groups. However, the study offers qualitative insights and highlights the connections between leisure, fun food and lunchboxes that can be explored in further research.

Originality/value

This is the first paper to explore the interconnections between lunchboxes, fun food and leisure. It provides valuable insight into mothers’ views about food prepared at home for consumption at school.

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Content available
Article
Publication date: 7 December 2018

Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen and Tanja Schneider

580

Abstract

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

Content available
Article
Publication date: 11 November 2014

Brian Young

112

Abstract

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
ISSN: 1747-3616

Content available
Book part
Publication date: 13 November 2019

Abstract

Details

Families in Economically Hard Times
Type: Book
ISBN: 978-1-83909-071-4

Book part
Publication date: 7 November 2022

Fiona Mackenzie

In 2020, the Westminster Government proposed statutory provision prohibiting the use of ‘consent to serious harm for sexual gratification’ as a defence to criminal charges of…

Abstract

In 2020, the Westminster Government proposed statutory provision prohibiting the use of ‘consent to serious harm for sexual gratification’ as a defence to criminal charges of violence. This addition to the Domestic Abuse bill was made in response to the 18 month campaign by We Can’t Consent To This and a cross party group of MPs, after rising numbers of homicides of women where the perpetrators claimed the woman asked for the violence, in ‘rough sex’, ‘gone wrong’.

This research is based on new data and detailed analysis on 67 non-fatal violent assaults and 24 homicides where the accused claimed that this violence was consensual, focussing on criminal cases in England and Wales over the 10 years from 2010. Some earlier cases are included for historical context and particularly where they became influential in later Criminal Justice System (CJS) outcomes. It addresses a shortage of data on the use of ‘consent’ claims in defence to charges of fatal and non-fatal violence, using keyword searches on historic news and legal archives and submissions from victims in criminal cases to establish the extent of these claims, the nature of the assaults claimed consensual, and to assess the CJS’s response to the claims.

This research – part of the evidence from We Can’t Consent To This which was considered by Government – set out the case for new law on consent defences to violence, despite there being existing common law in England and Wales. This research finds that the so-called ‘rough sex’ defences have been successful in deflecting prosecution for violence against women for decades, identifying failings at every stage of the CJS, in fatal and non-fatal violent assaults. Notably the women injured in these criminal cases do not agree that they consented to the violence, where they are able to take part in criminal proceedings. But still the claims that they did appear to have succeeded.

This research proposes that change in attitudes and outcomes is needed at every stage of the CJS, and, with the UK Government proposing to keep the criminal law on this ‘under review’, identifying where further provision in law or in practice may be needed.

Details

‘Rough Sex’ and the Criminal Law: Global Perspectives
Type: Book
ISBN: 978-1-80117-928-7

Keywords

Article
Publication date: 28 May 2024

Qing Ray Cao, Isaac Elking, Vicky Ching Gu and James J. Hoffman

The purpose of this study is to examine the extent to which a firm is able to leverage its information system (IS) innovativeness to improve supply chain resilience through…

Abstract

Purpose

The purpose of this study is to examine the extent to which a firm is able to leverage its information system (IS) innovativeness to improve supply chain resilience through developing and employing its analytics capability. It further considers how this mediating effect of analytics capability can be enhanced by internal and external integration.

Design/methodology/approach

Building on the logic of organizational information processing theory, a mediated moderation model is developed and tested using structural equation modeling and partial least squares regression based on survey responses from 247 working professionals.

Findings

The results indicate that IS innovativeness improves a firm’s supply chain resilience through enhanced analytics capability, with higher levels of internal and external integration further strengthening the effects of this mediating relationship.

Originality/value

This study is among the first to empirically test the effects of IS innovativeness and analytics capability on supply chain resilience and to examine the impacts of internal and external integration as key factors affecting the strength of these relationships. The findings complement existing literature through providing new insights into the linkage between IS strategy and supply chain resilience and highlighting the importance of relationships throughout the supply chain to enhance the efficacy of a firm’s analytics capability within this domain.

Details

Journal of Enterprise Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 1 October 2006

Dan S. Chiaburu and Vicki L. Baker

The paper aims to investigate the antecedents of taking charge, an extra‐role behavior (ERB) directed at challenging the status‐quo.

3750

Abstract

Purpose

The paper aims to investigate the antecedents of taking charge, an extra‐role behavior (ERB) directed at challenging the status‐quo.

Design/methodology/approach

The hypotheses were tested using regression analysis on data obtained by surveying 211 employees in one work organization.

Findings

Support was found for the distinctiveness of taking charge, a type of ERB that challenges the status‐quo, from traditional ERB, such as organization‐directed and individual‐directed organizational citizenship behaviors (OCBO, OCBI, respectively), and from in‐role behaviors (IRB). In addition, individual‐related factors, such as propensity to trust, employee exchange ideology, and their interaction, predict taking charge. Supervisor‐related factors, such as output control by the direct manager, are also significant predictors.

Practical implications

Practitioners interested in interventions to enhance taking charge behaviors can rely on these findings by either selecting employees (based on the employees' propensity to trust and exchange ideologies) or by providing appropriate organizational controls.

Originality/value

The findings are valuable for those engaged in theory building and testing and for practitioners. From a theoretical perspective, the paper proposes and tests novel predictors of taking charge on a sample of administrative and line employees. In addition, if the results are properly validated in other organizational contexts, practitioners can use these ideas to design specific interventions.

Details

Journal of Managerial Psychology, vol. 21 no. 7
Type: Research Article
ISSN: 0268-3946

Keywords

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