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This study investigates the influence of artificial intelligence (AI) stimuli on customer stickiness (CS), the mediation effects of social presence (SP) and the moderating impacts of customer traits in this influencing process.

Drawing on the arousal theory and social response theory, a conceptual model was established and tested by a data set of 268 customers in the catering industry.

The results indicate that AI stimuli, such as perceived personalization and perceived interactivity, positively affect CS. SP partially mediates the influence of AI stimuli on CS. Customer traits such as customers' need for interaction (NFI) and novelty seeking (NS) actively moderate the mediating effects of SP.

This study advances the interactive marketing literature from three aspects. Firstly, instead of focusing on the functional aspects of AI stimuli, it extends our understanding of AI-enabled interactive marketing by examining the effects of social and emotional aspects of AI stimuli on customer response. Secondly, it extends our understanding of social response by illuminating the mediating effects of SP between AI stimuli and CS. Finally, it provides new insights and empirical evidence for the research focus on customer traits in AI-enabled interactive marketing.

In this work, the authors used reversible addition-fragmentation transfer (RAFT) polymerization to develop a new cationic acrylate modified epoxy resin emulsion for water-borne inkjet which have the advantages of both polyacrylate and epoxy resin. The emulsion was successfully used in the canvas coating for inkjet printing. This paper aims to contribute to the development of novel cationic emulsions for inkjet printing industry.

In this work, the epoxy acrylate was synthesized from RAFT agent and epoxy resin firstly. Cationic macromolecular emulsifier was prepared by RAFT polymerization, using 2,2’-Azobisisobutyronitrile as initiator, 2-(dimethylamino)ethyl methacrylate and styrene as monomer, which was directly used to prepare the emulsion. The influences of the amount of 2-(dimethylamino)ethyl methacrylate on particle size, zeta potential and water contact angle were studied. Finally, the cationic emulsion was used to print images by inkjet printing.

The emulsion has the smallest particle size, the highest potential and the highest water contact angle when the DM content is 13 Wt.%. The transmission electron microscopy analysis reveals the latex particles is core-shell sphere with the diameters in the range 120–200 nm. The emulsion was successfully used in the canvas coating for inkjet printing. This work will contribute to the development of novel cationic emulsions for inkjet printing industry.

The emulsion was successfully used in the canvas coating for inkjet printing. This work will contribute to the development of novel cationic emulsions for inkjet printing industry.