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The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business.

The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material.

This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity.

This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes.

This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.

The purpose of this paper is to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention.

It conducted a 2×2 between-subject factorial experiment, manipulating media messages in terms of which company owns the patents, and the level of innovation emphasized through the companies’ marketing communication efforts.

The two-way analysis of variance results showed that, for Samsung, the main effects of the two independent variables (ownership and innovation) were found on the perceived corporate reputation; while only a main effect of innovation capability attribute was found on the perceived secondary communication intention for Apple.

One main theoretical contribution of this current study is the exploration of the attribute level of agenda setting in the context of a business communication setting with an experimental study.

This result would suggest that practitioners should focus on their marketing strategies as well when they are involved in a lawsuit case. When a company loses a lawsuit, the company’s perceived reputation is dropped; however, the dropping gap can be reduced when the company has been portrayed as an innovative leader in the market.

Combined together, market shares of the two companies exceed more than half of the smartphone vender sales, and they have set the standard in the smartphone industry. Hence, media and public pay great attention to the patent battles. Court rulings are not only survived in the courtroom, but the fight also took place in their marketing, communication, and public relations.

This is an empirical experiment exploring a causal effect of message attributes on public opinion. The two companies in this study are the industry leaders and the case is current.

The characteristics of individual members and how the members are assembled in a group are critical foundations for various group processes and outcomes and often determine important staffing and hiring decisions in organizations. This chapter offers an overview of the history of group composition research across multiple disciplines and identifies three distinct approaches to studying group composition with an emphasis on the role of communication. Scholars treat group composition as a cause that leads to group outcomes, a consequence that results from social and psychological processes, or a process in response to dynamic team environments. A synthesis of previous research reveals that studying group composition as a cause has dominated the field and that the role of communication in group composition has gained little attention. The chapter concludes with a set of future research directions targeting the new digital environment, the role of communication, and research methodologies with special attention to the consequence- and process-oriented approaches.

The purpose of the present study is to identify key personality traits which distinguish customer service (CS) employees from other occupations and are related to their career satisfaction. As hypothesized, 2,610 CS employees were differentiated from other occupational groups by higher levels of conscientiousness, customer service orientation, and lower tough‐mindedness. Conscientiousness, customer service orientation, emotional stability, extraversion, and tough‐mindedness were significantly, positively related to customer service representatives’ (CSRs’) career satisfaction. Results are discussed in terms of the adaptive value of these traits for the recruitment, selection, and management of customer service employees.

Data for this study were extracted from an archival database containing information on individuals’ many different occupations and industries, including 2,641 CSRs and 76,788 individuals in other occupations. Measures included demographic items and the Big Five personality traits as well six other narrow personality traits.

As hypothesized, CS employees differed from other occupational groups by having higher levels of conscientiousness, customer service orientation, and lower tough‐mindedness. Also, conscientiousness, customer service orientation, emotional stability, extraversion, and tough‐mindedness were significantly, positively related to career satisfaction. Using hierarchical multiple regression, the Big Five traits (Openness, Agreeableness, Conscientiousness, Extraversion, and Emotional Stability) accounted for 22 percent of the variance in CSR career satisfaction, while the narrow traits added an additional 6 percent.

The findings of the present study are original in that the authors used a relatively large sample to identify key personality traits which distinguish CS employees from other occupations and are related to their career satisfaction. An empirically validated personality profile of CS workers was presented. The typical CS representative is more: conscientious, optimistic, intrinsically motivated, tender‐minded, deferential, conventional, willing to serve other people, and reluctant to work long hours or become workaholics.

The purpose of this paper is to provide a network analysis of Twitter discussions about Myung-Bak Lee, a former president of South Korea, to gain a better understanding of the dynamics of the public opinion exchange on Twitter.

Opinion leaders in the discussion network were identified by considering the longitudinal distribution of tweets containing the former president’s name, and three types of messages (“followings,” “mentions,” and “retweets”) were analyzed using data collected from November 1, 2011, to April 20, 2012. The sample included 26,150 Twitter users and 892,034 relationships reflecting three types of messages.

The results indicate that the discussion about President Myung-Bak Lee was dominated by liberal Twitter users who already had considerable influence both online and offline. In addition, Twitter users were unlikely to interact with other users with opposing political views.

Almost all of the opinion leaders identified in the study held liberal political views, and liberal Twitter users dominated the discussion network. In addition, the Korean Twitter network showed the presence of the homophily phenomenon, implying that opinion leaders’ influence within the Twitter network was limited to other users sharing the same political views. Further, political views of opinion leaders were skewed toward a particular political stance without necessarily representing the opinion of the general public, possibly hindering the democratic process.

This study tests the homophily thesis in the context of Twitter users in Korea and contributes to the literature on Twitter-based political discourse by identifying opinion leaders in Korean Twitter networks and examining the phenomenon of homophily within those networks.

Accounting comparability has been the subject of significant interest in empirical financial accounting research. Recent literature, particularly that following De Franco et al.’s (2011) influential study, has focused on utilizing the output of the financial reporting process to measure accounting comparability. In this paper, we conduct an early survey of studies using output-based measures of comparability. We provide two distinct contributions to the literature. First, we describe and comment on four important measurement concepts as well as the studies that introduced them. With this methodological contribution, we aim to facilitate the measurement choice for empirical accounting researchers engaged in comparability research. Second, we classify the sub-streams of literature and related studies. In providing this content-related contribution, we sum up what has already been achieved in output-based accounting comparability research and highlight potential areas for prospective research. As a whole, our study attempts to guide empirical researchers who (plan to) undertake studies on accounting comparability in selecting relevant topics and choosing adequate approaches to measurement.

Once a corporate crisis is entangled with a social issue, how consumers make sense of the crisis can be impacted by issue-based opinion polarization. This study investigates the underlying mechanisms as consumers go through this process. This study also examines whether corporate social advocacy (CSA) can be an effective crisis-response strategy for mitigating reputational loss.

Theoretical inquiries were empirically tested using an online experiment (N = 792). The experiment set the context in China, in a working-overtime-issue-related crisis. It had a 2 (online exposure: anti-issue opinion vs. pro-issue opinion) × 2 (CSA: absence vs. presence) between-subject design with a continuous variable (pre-existing issue attitudes) measured before the manipulation.

This study found that pre-existing issue attitudes can be directly and indirectly associated with corporate reputation, for the issue attitudes influence how consumers attribute crisis blame. Such a direct effect of pre-existing issue attitudes varies depending on which polarized opinion consumers were exposed to on social media. This study also found CSA to be a robust crisis response strategy, through multiple mechanisms, in protecting the corporate reputation.

Scholars are scarcely aware of the threats that issue-based opinion polarization poses to corporate reputation. This study serves as an early attempt to provide theoretical explanations. In addition to this, this study extends the current conceptual understandings of CSA during corporate crises that involve social issues while adding fresh insights into the established typology of crisis-response strategies.

This study aims to investigate the responses of young Chinese consumers with different cultural characteristics to negative brand information about electric vehicles.

The current study is quantitative research with an experimental method. It shows two different levels of severity for negative publicity and asks participants to self-report through questionnaires.

Chinese young consumers, being collectivist and of high uncertainty avoidance, tend to search for and spread information; consumers with low power distance search and share information more under low information severity. In addition, information search positively affects brand attitude under lower severity; negative word-of-mouth intention negatively affects brand attitudes at both severity levels.

The current study examines the influence of personal cultural values on information searching and negative information dissemination among young consumers, providing insights to complement previous studies. Furthermore, it explores how such exposure influences young consumers’ brand attitude and intention to purchase. Limitations include simple sample scopes and single-product stimuli.

This research highlights the importance of cultural dimensions in shaping young consumers’ responses to negative publicity. Marketers worldwide should consider cultural influence and develop specific strategies to address negative information about different products. Understanding customers’ unique characteristics and preferences can help marketers effectively tailor their approaches to counter negative publicity.

This study originally provides a supplement to prior studies on cultural dimensions and consumer behavior and provides suggestions to marketers on young Chinese consumers.

The 1997-98 financial crisis has had a profound effect on how East Asian economies the role of the IMF and its strategic interests relative to those of the United States in the international financial regime. It has prompted them to create a regional mechanism for financial and monetary cooperation, ranging from deeper policy dialogue and surveillance, to a system of financial cooperation, and common exchange rate arrangements. This paper analyses the economic and strategic motivations behind this and outlines recent developments in financial cooperation in East Asia to provide possible directions for the future.

A network of bilateral swap arrangements under the Chiang Mai Initiative(CMI) needs stronger policy dialogue and surveillance to develop into a regional financing facility, a sort of East Asian IMF. The facility plays a role as an regional lender of last resort, providing short-term funds to a member country facing a temporary liquidity shortage and for market intervention to stabilize foreign exchange rate. East Asian countries need to achieve regional exchange rate stability. In the long run, the region may develop a common currency arrangement, but it cannot be expected in the very near future because there is no convergence of macroeconomic conditions, economic structure and systems. A realistic approach would be for East Asian developing countries to adopt a currency basket system to minimize the impact of dollar/yen exchange rate volatility on their economies. Strong political will and a vision for regional integration will be required to introduce it.