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Article
Publication date: 21 November 2022

Yun Liu

This article examines education diplomacy as a specific application of public diplomacy in stabilizing Canada–China relations, which have worsened over the last few years. It…

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Abstract

Purpose

This article examines education diplomacy as a specific application of public diplomacy in stabilizing Canada–China relations, which have worsened over the last few years. It conducts a case study analysing post-crisis responses of Chinese stakeholders in Canadian university international programs. The survey results provide policymaking insight for restoring post-crisis global learning activities.

Design/methodology/approach

It applies conceptual analysis, comparative methods and historical reflection to design a community-based survey. It treated Chinese university students and scholars as stakeholders of education diplomacy. Utilizing an established network of Chinese intuitional partners by the host institute, this case study analyses questionnaires on the online survey platform Qualtrics.

Findings

The survey indicates concerns about diplomatic tension by Chinese stakeholders in Canadian university international programs. However, their responses are still favourable for resuming global learning activities with more flexibility, mobility and personal safety facilitation.

Originality/value

The paper assesses the post-crisis response of Chinese stakeholders concerning the Canada–China education collaboration while interpreting Education Diplomacy as a specific form of Public Diplomacy for normalizing China–Canada relations still subject to growing bilateral tension.

Details

Asian Education and Development Studies, vol. 12 no. 1
Type: Research Article
ISSN: 2046-3162

Keywords

Article
Publication date: 24 October 2023

Yun Liu and Xin Sun

This paper aims to explore the impact of live streamer authenticity (LSA) on purchase intention in tourism e-commerce live streaming, with a focus on boundary conditions and…

Abstract

Purpose

This paper aims to explore the impact of live streamer authenticity (LSA) on purchase intention in tourism e-commerce live streaming, with a focus on boundary conditions and underlying mechanisms.

Design/methodology/approach

The data collected from 451 participants were analyzed using structural equation modeling.

Findings

This paper found that four dimensions of LSA – sincerity, truthfulness endorsement, expertise and uniqueness – positively influenced purchase intention, while visibility did not. In addition, sincerity, truthfulness endorsement and uniqueness had an indirect influence on purchase intention through flow experience, while sincerity, truthfulness endorsement, expertise and uniqueness had an indirect effect through perceived trust. Furthermore, self-construal moderated the effect of sincerity and truthfulness endorsement on purchase intention, with the positive effect being stronger for the dependent self-construal.

Originality/value

To the best of the authors’ knowledge, it is the first study to examine LSA dimensions and their consequences. This paper not only provides a better and more detailed understanding of the complexity of LSA but also contributes to the development of authenticity theory by responding to individual authenticity studies.

目的

本文旨在研究旅游直播电商中主播真实性对旅游购买意向的影响, 及其内在机制和边界条件。

设计/方法/途径

本文采用问卷调查的方法收集451名参与者的数据。然后用结构方程模型(SEM)对收集的数据进行分析。

结果

本文发现, 主播真实性的四个维度–真诚性、真实背书、专业性和独特性–对购买意愿有积极影响, 而主播的透明性没有影响。此外, 真诚性、真实背书和独特性通过心流体验对购买意愿产生间接影响, 此外真诚性、真实背书、专业性和独特性还通过感知信任产生间接影响。此外, 自我建构调节了真诚性和真实背书对购买意向的影响。对于依赖型自我建构, 真诚性和真实背书对购买意愿的影响更强。

原创性/价值

本文是最早探讨主播真实性维度及其后果影响的研究之一。本文不仅对主播真实性的复杂性有了更好更详细的了解, 而且响应了对个体真实性研究的呼吁, 为真实性理论的发展做出了贡献。

Objetivo

Este artículo explora el impacto de la autenticidad del streamer en la intención de compra en la retransmisión en directo de comercio electrónico turístico, centrándose en las limitaciones y los procesos subyacentes.

Diseño/metodología/enfoque

Se analizaron los datos recopilados de 451 participantes utilizando un modelo de ecuaciones estructurales (SEM).

Resultados

Este trabajo halló que cuatro dimensiones de la autenticidad de los streamers en directo -la sinceridad, el respaldo a la veracidad, la pericia y la singularidad- influían positivamente en la intención de compra, mientras que la visibilidad no lo hacía. Además, la sinceridad, el respaldo de veracidad y la singularidad influyeron indirectamente en la intención de compra a través de la experiencia de flujo, mientras que la sinceridad, el respaldo de veracidad, la pericia y la singularidad tuvieron un efecto indirecto a través de la confianza percibida. Además, la autoconstrucción moderó el efecto de la sinceridad y el respaldo de veracidad sobre la intención de compra, siendo el efecto positivo más fuerte para la autoconstrucción dependiente.

Originalidad/valor

Es el primer estudio que examina las dimensiones de la autenticidad de los retransmisores en directo y sus consecuencias. Este trabajo no sólo proporciona una comprensión mejor y más detallada de la complejidad de la autenticidad de los streamers en directo, sino que también contribuye al desarrollo de la teoría de la autenticidad al responder a los estudios sobre autenticidad individual.

Article
Publication date: 13 October 2023

Yun Liu, Xingyuan Wang and Heyu Qin

This paper aims to explore the matching effect of hospitality brand image (cool vs non-cool) and service agents (Artificial intelligence [AI] vs human staff) on brand attitude…

Abstract

Purpose

This paper aims to explore the matching effect of hospitality brand image (cool vs non-cool) and service agents (Artificial intelligence [AI] vs human staff) on brand attitude, with a focus on assessing the role of feeling right as a mediator and service failure as a moderator.

Design/methodology/approach

This paper tested the hypotheses through three experiments and a Supplementary Material experiment, which collectively involved 835 participants.

Findings

The results indicated that the adoption of AI by cool brands can foster the right feeling and enhance consumers’ positive brand attitudes. In contrast, employing human staff did not lead to improved brand attitudes toward non-cool brands. Furthermore, the study found that service failure moderated the matching effect between service agents and cool brand images on brand attitude. The matching effect was observed under successful service conditions, but it disappeared when service failure occurred.

Practical implications

The findings offer practical guidance for hospitality companies in choosing service agents based on brand image. Cool brands can swiftly transition to AI, reinforcing their modern, cutting-edge image. Traditional brands may delay AI adoption or integrate it strategically with human staff.

Originality/value

To the best of the authors’ knowledge, this paper represents one of the first studies to address the issue of selecting the optimal service agent based on hospitality brand image. More importantly, it introduces the concept of a cool hospitality brand image as a boundary condition in the framework of AI research, providing novel insights into consumers’ ambivalent responses to AI observed in previous studies.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 8 March 2021

Xiaohui Zhan and Yun Liu

The topic of employees’ unethical pro-organizational behavior (UPB) has attracted more and more interest in both practice and academic fields. However, previous studies have…

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Abstract

Purpose

The topic of employees’ unethical pro-organizational behavior (UPB) has attracted more and more interest in both practice and academic fields. However, previous studies have mainly investigated the antecedents of UPB and little research has discussed the outcome variables. This study aims to provide a comprehensive understanding of the effect mechanism of UPB on employee performance evaluation rated by a supervisor through a leader-member exchange (LMX) and the moderating role of supervisor bottom-line mentality (BLM).

Design/methodology/approach

This study used a sample consisting of 304 employees and 96 supervisors in several manufacturing firms in China. The authors used hierarchical linear modeling to test the hypotheses, as this was cross-level research. In addition, this paper also uses Mplus7.4 to test the moderating effects of supervisor BLM on the indirect effects between the UPB and performance evaluation by a moderated path analysis.

Findings

The results confirm that UPB is positively related to performance evaluation rated by supervisors. Additionally, the mediating effect of LMX in the relationship between UPB and performance evaluation is successfully demonstrated. Furthermore, supervisor BLM cross-levelly moderates the relationship between UPB and LMX, as well as moderates the mediation effect of LMX on the correlation between UPB and performance evaluation.

Research limitations/implications

The primary contribution of this research is building a cross-level model for the effect of UPB on followers’ performance evaluation scored by the supervisor and thereby extending the nomological networks of both UPB and performance evaluation literature. Another contribution the study makes to the literature is that it provides a new perspective to understand how UPB relates to followers’ performance evaluation.

Originality/value

This is the first study about how and when UPB predicts followers’ performance evaluation rated by the supervisor.

Details

Chinese Management Studies, vol. 16 no. 1
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 28 May 2024

Jhih-Yun Liu, Brian Lee and Hung-Hao Chang

Rural development programs are widely used policy instruments mitigating rural-urban economic disparities. Yet, little research has examined their effect on rural labor. This…

Abstract

Purpose

Rural development programs are widely used policy instruments mitigating rural-urban economic disparities. Yet, little research has examined their effect on rural labor. This study fills this knowledge gap by quantifying the causal impact of such programs on the labor allocation of farm households in Taiwan.

Design/methodology/approach

A theoretical framework based on the agricultural household model is constructed to guide the empirical specification. A unique dataset compiles administrative data on the program’s subsidies with farm household surveys across seven years. To cope with endogeneity bias, an instrumental variables model is applied. The eligibility rule for a township to participate in the program is used as the instrument.

Findings

We find that the program increases the labor supply of farm household members. These effects are more pronounced for off-farm work, particularly non-heads of farm households. The program’s subsidies supporting culture and promotion-related activities have larger effects. Finally, females benefited more from the program.

Originality/value

We focus on farm households since this group is the target of place-based rural development programs. In addition, we identify the causal impact of place-based development programs on rural labor. Finally, this study is relevant to the literature on intra-household models by demonstrating that place-based rural development programs can affect the labor supply of farm household members.

Details

China Agricultural Economic Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1756-137X

Keywords

Open Access
Article
Publication date: 6 May 2021

Yun-na Liu and Zhiyu Liu

With the development of social economy, the problem of female labor force and talent ecology mechanism has become increasingly prominent. They do not assign jobs according to…

820

Abstract

Purpose

With the development of social economy, the problem of female labor force and talent ecology mechanism has become increasingly prominent. They do not assign jobs according to their abilities, but decide their duties according to their interpersonal relationships. The uneven distribution of human resources makes the difference, the impact of the female talent social mobility tends to solidify and the social strata between the contradictions are deepening.

Design/methodology/approach

This paper mainly investigates the current situation of female talents social mobility to solve the problem of the social mobility of female talent, and evaluates the main factors that affect female talents social mobility by analyzing the flow of ordinary female labor, enterprise female talents and educational female talents.

Findings

Society should pay attention to the social mobility of female talent, carry out comprehensive ecology mechanism in time, take different methods to the management of female talents in different industries, remove the obstacles that affect the social mobility of female talents and create a good ecology mechanism of female talent.

Originality/value

This paper provides corresponding suggestions and countermeasures on the ecology mechanism of female talents social mobility.

Details

Ecofeminism and Climate Change, vol. 2 no. 2
Type: Research Article
ISSN: 2633-4062

Keywords

Article
Publication date: 2 December 2019

Yun Liu, Weiyuan Yu, Xuemin Sun and Fengfeng Wang

This paper aims to investigate the effect of ultrasonic vibration (USV) on the evolution of intermetallic compounds (IMCs), grain morphology and shear strength of soldered…

Abstract

Purpose

This paper aims to investigate the effect of ultrasonic vibration (USV) on the evolution of intermetallic compounds (IMCs), grain morphology and shear strength of soldered Ni/Sn/Ni samples.

Design/methodology/approach

The Ni/Sn/Ni joints were obtained through ultrasonic-assisted soldering. The formation of IMCs, their composition, grain morphology and the fractured-surface microstructures from shear tests were characterized using scanning electron microscopy and energy-dispersive x-ray spectroscopy.

Findings

Without USV, a planar interfacial Ni3Sn4 layer was formed at the Ni/Sn interface, and a few Ni3Sn4 grains were distributed in the soldered joint. The morphology of these grains was needle-shaped. With USV, several grooves were formed at the interfacial Ni3Sn4 layer due to ultrasonic cavitation. Some deepened grooves led to “neck” connections at the roots of the Ni3Sn4 grains, which accelerated the strong detachment of Ni3Sn4 from the substrate. In addition, two types of Ni3Sn4 grains, needle-shaped and granular-shaped, were observed at the interface. Furthermore, the shear strength increased with longer USV time, which was attributed to the thinning of the interfacial IMC layers and dispersion strengthening from the Ni3Sn4 particles distributed evenly in the joint.

Originality/value

The novelty of the paper is the detailed study of the effect of USV on the morphology, size changes of interfacial IMC and joint strength. This provides guidance for the application of ultrasonic-assisted soldering in electronics packaging.

Details

Soldering & Surface Mount Technology, vol. 32 no. 2
Type: Research Article
ISSN: 0954-0911

Keywords

Article
Publication date: 4 December 2019

Min Li, Fangbin Xiao, Yang Cheng, Bi-Jun Xie, Chen-Yun Liu and Baoni Xu

This paper aims to attempt to explore the influence of network position on innovation performance, specifically for companies from a less-developed area in China.

Abstract

Purpose

This paper aims to attempt to explore the influence of network position on innovation performance, specifically for companies from a less-developed area in China.

Design/methodology/approach

The paper uses a social network analysis method based on the data of high and new tech companies from Jiangxi province, China. It relies on Ucinet 6.212 software for data processing.

Findings

The present work, on the one hand, reveals that a high and new tech company from Jiangxi province tends to achieve better innovation performances if it is in the central position of its social network. On the other hand, it indicates that the same type of company from the same area does not always accomplish better innovation performance, even it possesses more structural holes.

Originality/value

The conclusions of this paper suggest that a high and new tech company from a less-developed area in China should build up its position closer to the center when constructing a social network. Meanwhile, the company should also exert more effort into managing its networks, as only building structural holes offers little help with operations besides showing that it has a broad social network.

Details

Chinese Management Studies, vol. 14 no. 1
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 6 February 2017

Xu Bai, Yun Liu, Gangbo Wang and Changcun Wen

The national technology accumulation pattern in three-dimensional (3D) printing technology field has not yet been studied until now. This paper is to fill this gap. To be…

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Abstract

Purpose

The national technology accumulation pattern in three-dimensional (3D) printing technology field has not yet been studied until now. This paper is to fill this gap. To be specific, the purpose of this paper is to answer the following two questions. What is the comparative advantage of 3D printing technology among countries? What is the relative impact of 3D printing technology in the worldwide?

Design/methodology/approach

Patent bibliometric analysis was used for analyzing and collecting data to find critical information of 3D printing. Some indicators (RTA, FSGI, RII, CV) have been applied in analyzing the national patterns of technology accumulation in developed and developing countries by using patent statistics.

Findings

First, the USA, Japan, and Germany are the leading countries in 3D printing technology, while the technology accumulation patterns of these countries are rather different. Second, Israel and Italy have good performance in the fast-growing technology sub-fields. Third, although the number of patents owned by developing countries, such as China and Russia, is not few, the citations received by these patents are low.

Research limitations/implications

A limitation of this study is that technological development can be reflected by many indicators and patent statistic is merely one reflection form. This study just analyzes the 3D printing technology development from the perspective of patent statistic, the authors would like to continue the comprehensive analysis with the other data indicators in a future study.

Originality/value

The national technology accumulation pattern in 3D printing technology field has not yet been studied until now. This paper is to fill this gap.

Details

Journal of Manufacturing Technology Management, vol. 28 no. 1
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 3 October 2019

Ming Ming Chiu, Chi Keung Woo, Alice Shiu, Yun Liu and Bonnie X. Luo

A team member might exert little effort and exploit teammates’ work (free riding), which can discourage their efforts. The purpose of this paper is to examine whether free riding…

Abstract

Purpose

A team member might exert little effort and exploit teammates’ work (free riding), which can discourage their efforts. The purpose of this paper is to examine whether free riding devalues team projects and whether an online assessment system for individual scores (OASIS) system can reduce student perceptions of free riding and its harmful effects. OASIS includes: contractual commitment, team discussion, median peer assessment of each member’s contribution, assessment revision opportunities, conditional teacher participation and final appeal.

Design/methodology/approach

University students (238 in India and 60 in Hong Kong) completed pre-and post-surveys.

Findings

Students who valued team projects more than others experienced fewer past free riders, viewed team members as contributing equally, or viewed free riding as harming fair grading. After OASIS, these students reported that only 3 percent of their teammates were free riders, and were less likely to perceive that free riders had harmed them or hindered fair grading. Results did not differ across gender or regions.

Research limitations/implications

These data are correlational rather than longitudinal, and hence cannot determine causality.

Practical implications

The OASIS system requires a computer.

Originality/value

This is the first study to test a system for reducing free riders across countries.

Details

International Journal of Comparative Education and Development, vol. 22 no. 1
Type: Research Article
ISSN: 2396-7404

Keywords

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