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1 – 10 of over 101000
Article
Publication date: 3 June 2024

Qichao Shen

This study examined the reciprocal influence of demand learning and preference matching in the context of store brand customization. The demand-learning effect refers to the…

Abstract

Purpose

This study examined the reciprocal influence of demand learning and preference matching in the context of store brand customization. The demand-learning effect refers to the collection of market demand information through production, based on pre-order demands, enabling retailers to accurately predict and allocate product quantities, thus improving inventory management. The preference-matching effect involves engaging consumers in the production and design processes of store brands to align fully with their preferences, thereby increasing the purchase impact of store brand products and promoting consumption.

Design/methodology/approach

We employ game-theoretic models to analyze a two-echelon supply chain consisting of a manufacturer and a retailer. The retailer offers both national brands, manufactured by the supplier and in-house store brands. To enhance their competitive edge, the retailer can adopt a customized strategy targeting the store brand to attract a wider consumer base.

Findings

The analysis reveals that, under low commission fees, the manufacturer consistently opts for high production quantities, irrespective of the level of demand uncertainty. However, when the perceived value of a store brand is low and demand uncertainty is either low or high, the retailer should choose a minimal or zero production quantity. The decision-making process is influenced by the customization process, wherein the effects of demand learning and preference matching occasionally mutually reinforce each other. Specifically, when the perceived value of a store brand is low, or the product cost is high, along with high customization costs, the interplay between demand learning and preference matching becomes mutually inhibiting. Consequently, the significance of store brand customization diminishes.

Originality/value

This study enhances the current body of knowledge by providing a deeper understanding of the theoretical value of store brand customization. In addition, it offers valuable decision-making support to enterprises by assisting them in selecting appropriate inventory and customization strategies.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 14 June 2024

Wei Liu, Xiyan Han, Xiuwei Cao and Zhifeng Gao

Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing…

Abstract

Purpose

Due to ginger holds a special and indispensable place in Chinese cuisine, understanding consumers’ preferences for organic ginger is of significance, especially given the growing interest in organic food products and sustainable agriculture. This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption.

Design/methodology/approach

The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants are regular consumers who are 18 years old or above and had bought fresh ginger within the past 12 months.

Findings

The results show that consumers prefer organic product certification labeling ginger to conventional ginger, preferred to purchase ginger at wet markets to at supermarkets or online, and preferred either ginger with regional public brand or private brand to unbranded ginger. Results also indicate that age, education level, income, purchasing experience of organic and branded ginger, and cognition of ginger health benefits are the sources of heterogeneity in consumer preferences for organic ginger.

Originality/value

This study contributes to ginger growers, marketers and policy makers. This study tracks how consumers' preferences change under different attribute combinations, capture the complex preference structure of consumers, and help reveal the motivations behind consumers' preferences for organic ginger. These findings will be crucial for developing marketing strategies, promoting organic products, and meeting consumer needs.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 20 June 2024

Yavuz Selim Balcioglu, Bülent Sezen and Ali Ulvi İşler

This study aims to explore and segment consumer preferences for electric and hybrid vehicles in Germany, Sweden, the Netherlands and Turkey, focusing on understanding the various…

Abstract

Purpose

This study aims to explore and segment consumer preferences for electric and hybrid vehicles in Germany, Sweden, the Netherlands and Turkey, focusing on understanding the various factors that influence consumer decisions in these markets.

Design/methodology/approach

Using latent class analysis (LCA) on data collected through online surveys and discrete choice experiments, this research categorizes consumers into distinct segments. The approach allows for a nuanced understanding of how various factors such as income level, fuel cost, age, CO2 emissions, purchase price, vehicle range, policy policies and environmental concerns interact with shape consumer preferences.

Findings

The analysis uncovers significant heterogeneity in consumer preferences for electric and hybrid vehicles across Germany, Sweden, the Netherlands and Turkey, revealing four key segments: “Eco-Driven Innovators,” “Value-Focused Pragmatists,” “Tech-Savvy Early Adopters” and “Reluctant Traditionalists.” “Eco-Driven Innovators” prioritize environmental benefits and are less sensitive to price, demonstrating a strong inclination toward vehicle CO2 emissions and policy policies. “Value-Focused Pragmatists” weigh economic factors heavily, showing a sharp interest in fuel costs and purchase prices but are open to considering electric and hybrid vehicles if they present clear long-term savings. Technology-savvy early adopters are attracted by the latest technological advancements in vehicles, regardless of the type, and are motivated by factors beyond just environmental concerns or cost savings. Lastly, “Reluctant Traditionalists” exhibit minimal interest in electric and hybrid vehicles due to concerns over charging infrastructure and upfront costs. This detailed segmentation illustrates the diverse motivations and barriers influencing consumer choices, from governmental policies and environmental concerns to individual financial considerations and technological appeal.

Originality/value

This study stands out for its pioneering application of LCA to dissect the complexity of consumer preferences for electric and hybrid vehicles, a methodological approach not widely used in this research domain. Using LCA, the authors are able to uncover nuanced consumer segments, each with distinct preferences and motivations, providing a depth of insight into market dynamics that traditional analysis methods may overlook. This approach enables a more granular understanding of how diverse factors – ranging from environmental concerns to economic considerations and technological attributes – interact to shape consumer choices in different countries. The findings not only fill a critical gap in the existing literature by mapping the intricate landscape of consumer preferences, but also offer a novel perspective on strategizing market interventions. Therefore, the application of LCA enriches the discourse on sustainable transportation, offering stakeholders, manufacturers, policymakers and researchers – a refined toolkit for navigating the evolving market dynamics and fostering the adoption of electric and hybrid vehicles.

Article
Publication date: 17 June 2024

Yuan Li, Matthias Ruefenacht and Peter Maas

This paper aims to explore the negative effect of power distance belief (PDB) on do-it-yourself (DIY) preference. It extends previous studies by delving into the underlying…

Abstract

Purpose

This paper aims to explore the negative effect of power distance belief (PDB) on do-it-yourself (DIY) preference. It extends previous studies by delving into the underlying mechanism and identifying three theoretically driven moderators that could mitigate this negative effect.

Design/methodology/approach

The paper uses secondary data at the country level and conducts three experiments involving participants from the USA and Germany.

Findings

The results suggest that the adverse impact of PDB on DIY preference exists through the underlying mechanism of attitude toward customer power. This negative effect can be mitigated when individuals with high PDB focus on status, find themselves in a position of low power or engage in activities within a private consumption setting.

Practical implications

For DIY companies, this study offers crucial insights into the impact of cultural values on consumers’ DIY preferences. By customizing their marketing communications, companies can resonate with high PDB customers more effectively.

Originality/value

This research enhances DIY literature by introducing novel moderators within a theoretical framework, explaining why DIY preference might be low among individuals with high PDB and suggests ways to attenuate this effect.

Details

Journal of Consumer Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 16 May 2024

Subodh Kulkarni, Matteo Cristofaro and Nagarajan Ramamoorthy

How can managers reduce information asymmetry in dyadic manager-external stakeholder relationships in a complex and evolving environment? Addressing this question has significant…

Abstract

Purpose

How can managers reduce information asymmetry in dyadic manager-external stakeholder relationships in a complex and evolving environment? Addressing this question has significant implications for firm survival, growth, and competitive advantage.

Design/methodology/approach

We have adopted a multiparadigm approach to theory building, known as metatriangulation. We integrate the dynamic capabilities, sensemaking, and evolutionary theory literatures to theorize how managers can relate to stakeholders in a complex and evolving environment.

Findings

We propose, via a conceptual framework and three propositions, “evolutionary sensemaking” as the managerial metacognitive dynamic capability that helps managers hone their understanding based on the evolutionary changes in the stakeholder’s interpretations of information quality preferences. The framework unfolds across three evolutionary stages: sensing preferences' variation of the stakeholder, seizing preferences, and transforming for complexity alignment and retention. The propositions focus on managing complexity in stakeholder information quality preference, employing cognitive capabilities to simplify, interpret, and align interpretations for effective information asymmetry reduction.

Practical implications

To develop the metacognitive dynamic capability of evolutionary sensemaking, managers need to train for and foster the underlying complex cognitive capabilities by enhancing their (1) perception and attention skills, (2) problem-solving and reasoning skills, and (3) language, communication, and social cognition skills, focusing specifically on reducing the complexity embedded in stakeholder cognition and diverse stakeholder preferences for information quality. Contrary to the current advice to “keep things simple” and provide “more” information to the stakeholders for opportunism reduction, trust-building, and superior governance, our framework suggests that managers hone their cognitive capabilities by learning to deal with the underlying complexity.

Originality/value

The proposed framework and propositions address research gaps in reducing information asymmetry. It enriches the dynamic capabilities literature by recognizing complexity (as opposed to opportunism) as an alternative source of information asymmetry, which needs to be addressed in this stream of research. It extends the sensemaking literature by identifying the complexity sources – i.e. stakeholder preferences for diverse information quality attributes and the associated cognitive preference interpretation processes. The article enhances evolutionary theory by delving into microprocesses related to information asymmetry reduction, which the existing literature does not thoroughly investigate.

Details

Management Decision, vol. 62 no. 13
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 30 April 2024

Benjamin F. Morrow, Lauren Berrings Davis, Steven Jiang and Nikki McCormick

This study aims to understand client food preferences and how pantry offerings can be optimized by those preferences.

Abstract

Purpose

This study aims to understand client food preferences and how pantry offerings can be optimized by those preferences.

Design/methodology/approach

This study develops and administers customized surveys to study three food pantries within the Second Harvest Food Bank of Northwestern North Carolina network. This study then categorizes food items by client preferences, identifies the key predictors of those preferences and obtains preference scores by fitting the data to a predictive model. The preference scores are subsequently used in an optimization model that suggests an ideal mix of food items to stock based upon client preferences and the item and weight limits imposed by the pantry.

Findings

This study found that food pantry clients prefer fresh and frozen foods over shelf-friendly options and that gender, age and religion were the primary predictors. The optimization model incorporates these preferences, yielding an optimal stocking strategy for the pantry.

Research limitations/implications

This research is based on a specific food bank network, and therefore, the client preferences may not be generalizable to other food banks. However, the framework and corresponding optimization model is generalizable to other food aid supply chains.

Practical implications

This study provides insights for food pantry managers to make informed decisions about stocking the pantry shelves based on the client’s preferences.

Social implications

An emerging topic within the humanitarian food aid community is better matching of food availability with food that is desired in a way that minimizes food waste. This is achieved by providing more choice to food pantry users. This work shows how pantries can incorporate client preferences in inventory stocking decisions.

Originality/value

This study contributes to the literature on food pantry operations by providing a novel decision support system for pantry managers to aid in stocking their shelves according to client preferences.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-6747

Keywords

Open Access
Article
Publication date: 18 April 2024

Iryna Alves, Bruno Gregório and Sofia M. Lourenço

This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by…

Abstract

Purpose

This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by management-related higher education students. Specifically, the authors consider motivation, locus of control (internal and external) and self-efficacy (SE) as personality characteristics and financial, extrinsic, support and intrinsic as types of rewards.

Design/methodology/approach

Data were collected through a questionnaire targeted at management-related higher education students in Portugal. Partial least squares structural equation modelling was used to analyse the data.

Findings

The full sample results show that different types of motivation, locus of control and SE are related to different reward preferences. The authors also find a positive association between a preference for extrinsic rewards and the propensity to choose a job in auditing. Moreover, when the authors consider the role of working experience in the model, the authors find that the reward preferences that drive the choice of an auditing job differ according to that experience.

Originality/value

This study enriches the literature by assessing preferences for different types of rewards, considering multiple personality characteristics and a comprehensive set of rewards. Furthermore, the authors identify the reward preferences that drive the choice of an auditing career. This knowledge empowers auditing firms to devise recruitment strategies that resonate with candidates’ preferences, which boosts the capacity of these companies to attract new auditors.

Details

Journal of Accounting & Organizational Change, vol. 20 no. 6
Type: Research Article
ISSN: 1832-5912

Keywords

Article
Publication date: 24 April 2007

Rupert Eales‐White

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and repressions

898

Abstract

Purpose

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and repressions so that they can determine their true preferences and hence psychological profile.

Design/methodology/approach

The paper defines each of the preferences in the four dimensions “obtaining energy and focus”, “gathering and using information”, “taking decisions”, “ operating in the outside world”. It details each preference in each dimension: extrovert and introvert, practical and concept, logical and harmony, structured and flexible, and set out the beliefs and behaviors flowing from each preference. It is indicated that suppressions occur with the Extrovert/Introvert and Logical/Harmony preferences and result in the individual believing in and behaving as the opposite preference. The paper provides case studies to assist the reader in identifying any suppressions they may have. Advise that repressions occur with the Practical/Concept and Structure/Flexible preferences and result in abilities not being developed, but no migration to the opposite preference. The paper sets out the profiles that summarize key characteristics and the profiles detailing strengths and weaknesses. It details the benefits to the individual and the organization that result from employees knowing what their real psychological profiles are.

Findings

Unrecognized suppressions and repressions result in individuals following job choices that do not play to their natural strengths, causing stress and demotivation, as well as having a negative impact on relationships and career management. The process of self‐discovery is superior to the use of questionnaires, as they do not determine suppressions until they have become dominant in the consciousness of the individual.

Originality/value

The paper introduces the concepts of suppression and repression, enabling the reader to determine where their natural preferences and strengths lie, thus helping them make better choices for careers and improve their relationship and career management.

Details

Industrial and Commercial Training, vol. 39 no. 3
Type: Research Article
ISSN: 0019-7858

Keywords

Article
Publication date: 16 October 2009

Zhu Jian‐Jun, Liu Si‐Feng and Li Li‐Hong

The purpose of this paper is to aggregate different preference information in group decision‐making process such as interval preference order, interval utility value, interval…

685

Abstract

Purpose

The purpose of this paper is to aggregate different preference information in group decision‐making process such as interval preference order, interval utility value, interval number reciprocal comparison matrix, and interval number complementary comparison matrix.

Design/methodology/approach

First, the consistency definitions of four kinds of uncertain preference information are defined. Then, the upper‐ and low errors are introduced to solve the inconsistent decision‐making case. Following that, the weight model for each uncertain preference is proposed, respectively.

Findings

The aggregation approach based on minimal group deviation errors is suggested in order to obtain the utmost consistent opinion. In addition, the consistency judgment level and consistency extent are defined owing to the aggregation result.

Research limitations/implications

The calculation scale is large, if many decision makers will attend group decision‐making process.

Practical implications

A very useful approach for aggregation of the different preference in group decision‐making case.

Originality/value

Because of differences in knowledge structure, judgment level, and individual preference, decision makers express their judgment preferences via differently structured decision‐making processes. Owing to the complexity and uncertainty of decision‐making problems and the fuzziness of human thought, it is unrealistic to depict complex problems in the certain preference style. For decision‐making preference structures, group decision‐making aggregation approaches include the aggregation on the same kind of preference structure and the different kinds of preference structures. The study on the aggregation of the same kind of preference structure has received a deal of attention, but study into the aggregation of the different kinds of uncertainty preference structures is still a new field.

Details

Kybernetes, vol. 38 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 4 December 2017

Shamsiah Mohamad, Mezbah Uddin Ahmed and Mohd Bahroddin Badri

The purpose of this paper is to analyze the different features of preference shares from accounting and Sharīʿah perspectives. It also aims to study Sharīʿah issues arising from…

6995

Abstract

Purpose

The purpose of this paper is to analyze the different features of preference shares from accounting and Sharīʿah perspectives. It also aims to study Sharīʿah issues arising from preference shares and to subsequently propose solutions for identified issues that will help in structuring Islamic preference shares.

Design/methodology/approach

The paper uses a qualitative method by analyzing relevant documents and literature to understand the subject matter and Sharīʿah-related issues.

Findings

The paper finds that several features of conventional preference shares, such as capital guarantee, loss sharing disproportionate to capital contribution, fixed profit, profit guarantee and waiver of rights before realization of profit, make them a Sharīʿah non-compliant instrument.

Research limitations/implications

The paper is conceptual in nature; however, it provides directions for future empirical research.

Originality/value

The paper provides a practicable solution to structure Sharīʿah-compliant preference shares.

Details

ISRA International Journal of Islamic Finance, vol. 9 no. 2
Type: Research Article
ISSN: 0128-1976

Keywords

1 – 10 of over 101000