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Article
Publication date: 22 February 2021

Sanaz Shafiee, Ali Rajabzadeh Ghatari, Alireza Hasanzadeh and Saeed Jahanyan

This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in…

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Abstract

Purpose

This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in implementing smart destinations. A systematic comprehension of studies on smart tourism is needed regarding the various components of smart tourism destinations, the metrics to map these components and their expected results. This study creates a framework for understanding how smart tourism destinations are theorized and developed.

Design/methodology/approach

Based on the meta-synthesis approach, this study collects, analyzes and synthesizes relevant research in smart tourism published in online databases by following a predetermined review protocol.

Findings

This study contributes to the discourse on smart tourism destinations by increasing the knowledge on the subject of smart destinations in regard to different categories. The selected articles were analyzed according to the proposed research questions and classified into three main categories: components, measurement and outputs. This study presents a new archetype for developing smart destinations and addresses efforts to bridge the gap in this research field.

Practical implications

This paper is noteworthy for stakeholders because it provides a comprehensive vision into the components that influence the growth of smart destinations. The advantage of the proposed methodology is that it creates a framework for understanding how smart destinations are theorized. Furthermore, it is helpful to use qualitative methodologies that efficiently allow the analysis of related literature and that also offer conceptual insights.

Originality/value

The findings provide information that can be used to help shape a fully conceptualized understanding of the smart destinations concept and can also prove important in providing a guide for policymakers and stakeholders in the tourism industry who seek to intelligently develop tourism destinations.

设计/方法论/方法

本研究基于综合集成方法, 遵循预先设计的回顾方案, 收集、分析和综合线上资料库中相关智慧旅游的研究成果

目的

本研究旨在运用综合集成方法对智慧旅游文献进行系统的回顾。有效的系统的综述对协助相关利益者实现智慧旅游目的地至关重要。有必要系统地理解智能旅游的研究, 包括智能旅游目的地的各个要素, 映射这些要素的指标及其预期结果。本研究为理解智慧旅游目的地如何理论化和发展提供了框架。

发现

本研究通过增加不同类别的智慧旅游目的地的相关知识, 推动对智慧旅游目的地的探讨。根据提出的研究问题和三大主要类别:组成要素、测量和产出, 对遴选的文章进行分析。本研究为开发智慧旅游目的地提供了新的典例, 并致力于这一研究领域的空白。

实践意义

本文对利益相关者是重要的, 因为它为影响智慧旅游目的地增长的要素提供了一个综合性视角。此方法的优点在于为理解智慧旅游目的地理论化提供框架。此外, 本文有助于运用定性方法有效地分析相关文献, 并提供概念化见解。

创意/价值

研究结果提供的信息可用于帮助形成对智慧旅游目的地概念的全面的概念化理解, 也对旅游业中寻求智能化开发旅游目的地的决策者和利益相关者提供指导具有重要意义。

Diseño/metodología/enfoque

Basándose en el enfoque de la metasíntesis, este estudio recoge, analiza y sintetiza las investigaciones pertinentes en materia de turismo inteligente publicadas en bases de datos en línea siguiendo un protocolo de revisión predeterminado.

Propósito

Este estudio tiene como objetivo presentar una revisión sistemática de los artículos de turismo inteligente utilizando un método de meta-síntesis. Las revisiones sistemáticas eficaces son esenciales para ayudar a los interesados a poner en práctica los destinos inteligentes. Se necesita una comprensión sistemática de los estudios sobre turismo inteligente en relación con los diversos componentes de los destinos de turismo inteligente, las métricas para trazar el mapa de estos componentes y sus resultados esperados. Este estudio crea un marco para comprender cómo se teorizan y desarrollan los destinos turísticos inteligentes.

Hallazgos

El presente estudio contribuye al discurso sobre los destinos turísticos inteligentes al aumentar el conocimiento sobre el tema de los destinos inteligentes en relación con diferentes categorías. Los artículos seleccionados fueron analizados de acuerdo con las preguntas de investigación propuestas y clasificados en tres categorías principales: componentes, medición y resultados. Este estudio presenta un nuevo arquetipo para el desarrollo de los destinos inteligentes y aborda los esfuerzos para salvar la brecha en este campo de investigación.

Implicaciones prácticas

Este artículo es digno de mención para los interesados porque ofrece una visión global de los componentes que influyen en el crecimiento de los destinos inteligentes. La ventaja de la metodología propuesta es que crea un marco para comprender cómo se teorizan los destinos inteligentes. Además, es útil para utilizar metodologías cualitativas que permitan analizar eficazmente la literatura conexa y que también ofrezcan perspectivas conceptuales.

Originalidad/valor

Este estudio ofrece una revisión sistemática de la investigación más reciente publicada sobre turismo inteligente. Los resultados de este estudio podrían ser importantes para proporcionar una guía a los responsables políticos y a los actores del sector turístico que buscan desarrollar inteligentemente sus destinos turísticos. Los resultados del análisis sistemático pueden servir de punto de partida útil para futuras investigaciones en este ámbito.

Article
Publication date: 7 June 2021

Ree Chan Ho, Muslim Amin, Kisang Ryu and Faizan Ali

Travelers are increasingly planning trips using smart travel planning apps to manage travel-related activities. They obtain their preferred tour itineraries with the use of these…

Abstract

Purpose

Travelers are increasingly planning trips using smart travel planning apps to manage travel-related activities. They obtain their preferred tour itineraries with the use of these apps and subsequently choose their tour destinations. Therefore, the purpose of this study is to investigate the effects of smart tour itineraries on travelers and explain what drives the continual use of them.

Design/methodology/approach

Drawing on the unified theory of acceptance and the use of technology model and experiential consumption (UTAUT), the authors conducted this study in Malaysia with a sample of 307 travelers who are familiar with the use of mobile apps.

Findings

The results confirmed that all the UTAUT dimensions except the facilitating condition are significantly related to the intention to use the itinerary. Both the hedonic and utilitarian values in personal consumption significantly motivate the travelers in the behavioral intention to use the itinerary.

Originality/value

This paper offers a good explanation of how the itinerary plans can be used by examining the theories behind the current app’s usage. Many researchers have examined the adoption of the smart travel apps, which has rarely been tied to the antecedents that drive how the travelers use itineraries that are designed by the smart travel apps. This study contributes to the research regarding using the mobile travel apps by developing an integrative model to explain the traveler intentions to use smart travel itineraries.

智慧旅游App整合旅游行程采纳模型研究目的

游客越来越多地使用智慧旅游计划App来管理他们的旅游相关活动。他们通过这样的App获得行程从而选择他们旅游目的地。因此, 本论文旨在研究智慧旅游行程对游客的影响, 并探究哪些因素驱使他们继续使用智慧旅游行程。

研究设计/方法/途径

本论文采用UTAUT模型, 在马拉西亚取样, 共搜集到307位熟悉移动App的游客数据。

研究结果

研究论文结果肯定了UTAUT各项因素除了辅助条件, 其他因素都显著与使用智慧行程息息相关。享乐型价值和实用型价值都对游客个人使用行为有着显著效果。

研究原创性/价值

本论文通过检验App使用理论解释了行程计划如何被使用。许多研究学者已经检验了智慧旅游App的使用, 但是很少真正与游客如何使用App生成行程的驱动因素相结合。本论文对理论有贡献, 通过开发整合模型以解释游客使用智慧旅游行程的行为。

Article
Publication date: 7 June 2022

Sunny Sun, Huiyue Ye, Rob Law and Alex Yang-Chan Hsu

Most previous studies have discussed the factors that drive the development of smart tourism or its benefits. Nevertheless, hindrances to smart tourism development have been…

Abstract

Purpose

Most previous studies have discussed the factors that drive the development of smart tourism or its benefits. Nevertheless, hindrances to smart tourism development have been largely ignored by previous studies. Hence, to bridge the aforementioned research gap, the present study identified the hindrances to smart tourism development in Hong Kong, which has been affected by the recent pandemic, based on the adjusted destination competitiveness conceptual models.

Design/methodology/approach

The purpose of this study is to investigate the hindrances to smart tourism development. A qualitative interview method using a semi-structured questionnaire with open-ended questions was adopted in the present study.

Findings

Findings of the present study indicated that the hindrances in developing smart tourism in Hong Kong are from four primary perspectives, namely, economic, sociocultural, technological and planning and management.

Research limitations/implications

Seeking cooperation from popular tourist destinations can address the economic issues of market size and return on investment in technological infrastructure. Experiences, as the core product of travel, should be highlighted in smart tourism development and enterprises should be given support for the transformation.

Originality/value

Theoretically, based on the adjusted conceptual models for destination competitiveness, the present study identifies the macro factors that hinder the development of smart tourism in Hong Kong from different primary perspectives. Practically, factors such as policy support, which includes public funding or low-interest loans, are essential to supporting preliminary finances to attract entrepreneurs and young talents to participate in the development.

智慧旅游发展的障碍

研究目的:

之前的大多数研究都讨论了推动智慧旅游发展的因素或其好处。然而, 以往的研究在很大程度上忽略了智慧旅游发展的障碍。因此, 为弥合上述研究空白, 本研究基于调整后的目的地竞争力概念模型, 确定了受近期疫情影响的香港智慧旅游发展的障碍。

研究设计/方法/途径:

本研究采用了带有开放式问题的半结构化问卷的定性访谈方法来采集数据。

研究发现:

本研究结果表明, 香港发展智慧旅游的障碍主要来自四个方面, 即经济、社会文化、技术以及规划和管理。

研究意义:

寻求热门旅游目的地的合作可以解决市场规模和技术基础设施投资回报等经济问题。智慧旅游发展应突出体验作为旅游核心产品, 支持企业转型。

研究原创性/价值:

理论上, 本研究基于调整后的目的地竞争力概念模型, 从不同的首要视角识别阻碍香港智慧旅游发展的宏观因素。从实际意义上来讲, 公共资金或低息贷款在内的政策支持等因素对于支持初步资金, 以及吸引企业家和青年人才来参与发展至关重要。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 6 January 2023

Peter O’Connor

By highlighting the important role of information and communications technologies (ICTs) in readdressing the competitive balance between tourism small- and medium-sized…

Abstract

Purpose

By highlighting the important role of information and communications technologies (ICTs) in readdressing the competitive balance between tourism small- and medium-sized enterprises (SMEs) and larger firms, this paper serves as a call to action to governments, regional tourism organisations and other policy-level stakeholders to facilitate more rapid diffusion of the developing smart tourism concept, helping to support tourism agenda 2030 and multiple UN’s Sustainable Development Goals.

Design/methodology/approach

Reviewing the literature on ICT use in tourism, this paper builds a case for deploying smart tourism to enhance the competitiveness of SMEs.

Findings

Without a collaborative approach, tourism SMEs are unlikely to use emerging technologies effectively to compete against larger peers and online platforms. By adopting a smart tourism approach, network effects between stakeholders can trump scale, allowing SMEs to compete more effectively and destinations to promote inclusivity and sustainable economic growth.

Originality/value

Highlighting the pivotal role that ICTs in general and Smart Tourism in particular can play in addressing the competitive imbalance between SMEs and larger players, this paper serves as a call for action for governments’ regional tourism organisations and other policy-level stakeholders to hasten their adoption of smart tourism principles as a means of supporting tourism agenda 2030 and furthering the UN’s Sustainable Development Goals.

设计/方法论/方法(100 字以内)

文章综述了旅游中ICT使用的文献, 构建了一个使用智慧旅游提高中小企业竞争力的案例。

目的(100 字以内)

文章强调了信息和通信技术 (ICTs) 在重新调整旅游业中小企业和大型企业之间的竞争平衡方面的重要作用, 呼吁政府、区域旅游组织和其他政策层面的利益相关者采取行动, 促进发展中的智慧旅游概念的更快传播, 帮助支持 2030 年旅游议程和联合国的多项可持续发展目标。

发现(100 字以内)

中小型旅游企业没有协作方法则无法有效使用新兴技术与大型企业和同类型平台竞争。采用智慧旅游方法, 利益相关者之间的网络效应可以战胜规模, 使中小型企业可以更有效竞争, 促进目的地包容性和可持续经济增长。

原创性/价值(100 字以内)

强调在大众和尤其是智慧旅游中, ICTs 扮演者解决中小型企业和大企业不平衡竞争力的关键角色, 呼吁政府、区域旅游组织和其他政策层面的利益相关者加快对智慧旅游准则的适应, 以支持 2030 年旅游议程和进一步的联合国可持续发展目标

Diseño/metodología/enfoque (límite 100 palabras)

Revisando la literatura sobre el uso de las tecnologías de la información y la comunicación (TIC) en turismo, este artículo desarrolla un caso de la implantación del Turismo Inteligente en la mejora de la competitividad de las Pequeñas y Medianas Empresas (PYMES).

Objetivo (límite 100 palabras)

Al destacar el importante papel de las TIC en el reequilibrio competitivo entre las PYMES turísticas y las grandes empresas, este artículo sirve de llamada a la acción a los gobiernos, las organizaciones regionales de turismo y otras partes interesadas a nivel político para facilitar una difusión más ágil del turismo inteligente, contribuyendo a apoyar la agenda turística 2030 y los múltiples Objetivos de Desarrollo Sostenible de la ONU.

Resultados (límite 100 palabras)

Sin un enfoque colaborativo, es improbable que las PYMES turísticas utilicen eficazmente las tecnologías emergentes para competir con sus homólogas más grandes y las plataformas en línea. Si se adopta un enfoque de turismo inteligente, los efectos de red entre las partes interesadas pueden ganar terreno, lo que permite a las PYMES competir con mayor eficacia y a los destinos promover la inclusividad y el crecimiento económico sostenible.

Originalidad/valor (límite 100 palabras)

Al destacar el papel fundamental que pueden desempeñar las TIC en general y el turismo inteligente en particular a la hora de abordar el desequilibrio competitivo entre las PYME y las grandes empresas, este trabajo sirve de llamamiento a la acción para que los gobiernos, las organizaciones regionales de turismo y otras partes interesadas a nivel político aceleren la adopción de los principios del turismo inteligente como medio de apoyar la Agenda de Turismo 2030 y promover los Objetivos de Desarrollo Sostenible de las Naciones Unidas.

Article
Publication date: 13 May 2019

Abbie-Gayle Johnson and Ioanna Samakovlis

The purpose of this paper is to examine the production of smart tourism knowledge, thereby revealing the development of the concept through collaborative networks.

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Abstract

Purpose

The purpose of this paper is to examine the production of smart tourism knowledge, thereby revealing the development of the concept through collaborative networks.

Design/methodology/approach

A bibliometric analysis, which enables visual mapping and observation of the domain, was conducted using journal articles retrieved during the period of 2000 to 2018.

Findings

The understanding of smart tourism is shaped and enhanced through collaborative network of researchers. As the domain develops, its reach expands across different networks as well as core themes.

Research limitations/implications

Data for the study was generated from English-written journal articles that were produced from a database search of specific keywords associated with smart tourism.

Practical implications

Findings can prove useful to academic researchers and industry practitioners to aid their understanding of smart tourism research development, identify the underlying context and aid in coherent development of the concept.

Originality/value

The paper is one of the first articles to provide a greater understanding of smart tourism as a research topic by examining its evolution in an academic context through bibliometric analysis.

研究目的

本论文对智慧旅游相关知识进行审阅, 并通过协作网络对其概念发展进行梳理。

研究设计/方法/途径

本论文采用Gephi文献计量分析方法, 对其相关领域的发展进行视觉化处理, 构建出发展图。研究样本为2000年至2018年发表的期刊文章, 通过在线搜索数据库获得。

研究结果

通过研究者之间的协作网络, 本论文研究结果对智慧旅游的认识清晰形成并且更加深刻。自智慧旅游领域发展以来, 其发展扩展到不同网络以及多个核心主题。

研究理论限制/意义

研究样本只局限于数据库中的英文期刊文章, 以及采用有限的智慧旅游的关键词搜索。

研究实践意义

研究结果对学术学者和业界人士有着深刻效用, 以帮助他们对智慧旅游研究发展构筑清晰理解, 找到其研究背景以及概念发展的核心过程。

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 19 April 2022

Sueting Chang

Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the…

Abstract

Purpose

Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event.

Design/methodology/approach

An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained.

Findings

The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV.

Originality/value

This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.

研究目的

智慧旅游科技在旅游产业发展中占有突出地位。本研究在 2018 年台中世界花博会这一大型盛会的背景下, 提出了一个将认知-情感-行为模型和信任转移理论相结合的模型。

研究方法

本研究采用包含问卷的综合模型作为研究框架。共获得有效旅游调查问卷456份。

研究结果

结果表明, 前因(智慧旅游科技和感知价值)对难忘的旅游体验(认知成分)产生了积极影响。难忘的旅游体验正向影响的目的地形象(情感成分), 目的地形象正向影响重访和推荐地点的意愿(行为成分)。最后, 难忘的旅游体验在目的地形象、智慧旅游科技和感知价值之间起到中介作用。

研究原创性/价值

本研究有助于建立一个在大型活动和智能旅游概念的背景下结合令人难忘的旅游体验的理论框架。这些发现可以帮助政府和旅游业了解智能旅游科技对游客体验、感知和行为的影响。

Article
Publication date: 8 October 2020

Nasir Azis, Muslim Amin, Syafruddin Chan and Cut Aprilia

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

3835

Abstract

Purpose

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

Design/methodology/approach

A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and a covariance-based structural equation modeling technique was used to test the hypotheses.

Findings

The results of this study explain that smart tourism technologies and memorable tourism experiences play essential roles in enhancing tourist satisfaction and tourist destination loyalty.

Practical implications

This study specifies that tourists have pleasant memories and are satisfied at a tourist destination; as a result, they are more likely to revisit and recommend a tourist destination to their friends, family and other tourists. If a tourist has a negative experience with smart city info-structure facilities, a tourist might reach an overall conclusion to not revisit or recommend the location to other tourists.

Originality/value

This study provides empirical evidence to support the importance of smart tourism technologies and memorable tourism experiences in enhancing tourist satisfaction and tourist destination loyalty.

研究目的

本论文旨在研究智慧旅游科技和难忘的旅游体验如何影响游客满意度和游客对目的地的忠诚。

研究设计/方法/途径

共600份问卷发放, 并收回360份数据(回应率为60%), 本论文采样基于协方差的结构方程模型以测验假设。

研究结果

研究结果表明智慧旅游科技和难忘的旅游体验对增强游客满意度和游客对目的地的忠诚度起到至关重要的作用。

研究实践启示

本论文证实游客有着美好的旅游回忆与对旅游目的地满意, 因此, 他们更愿意重游以及向他们的朋友、家人、以及其他游客推荐这个目的地。如果游客对智慧城市信息基础建设有不好的体验, 那么他们则会决定不会重游或者推荐这个城市给其他游客。

研究原创性/价值

本论文为证实智慧旅游科技和难忘的旅游体验对加强游客满意度和游客对目的地忠诚度的至关重要的作用方面, 提供了强有力的实践证实。

Article
Publication date: 2 June 2022

Xinran Yang and Liaoniao Zhang

This study aims to investigate the perception of smart tourism technologies (STTs) in creating museum tourism experiences and assess visitors’ intentions to test the impact, the…

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Abstract

Purpose

This study aims to investigate the perception of smart tourism technologies (STTs) in creating museum tourism experiences and assess visitors’ intentions to test the impact, the extent and role that STTs play in museum service.

Design/methodology/approach

The investigation was conducted through an online and on-site survey; data were collected in four different museums with 365 museum tourists in four countries. SmartPLS (version 3.3.3) was used to access the measurement and structural model based on path modelling and bootstrapping.

Findings

STTs have a positive impact on creating a memorable tourism experience for museum visitors and are beneficial to revisit intention and positive recommendations. The impact is stronger than traditional services such as museum setting and staff service. STTs can be considered an independent new service to museums rather than complementing existing services. STTs negatively affect tourism’s experience at the communication stage.

Originality/value

Previous studies have noted the growing attention to the museum visitor experience, but the combined impact of new elements, such as STTs, remains an unexplored area. This study addressed the research gap through an empirical investigation and offers guidelines to test museum visitors’ acceptance and fitness for the services provided by STTs. In addition, this study presents a new point of view on the roles that STTs take in museum service, which can be useful for further investigations.

目的

本研究旨在调查智慧旅游技术 (STT) 在创造博物馆旅游体验和评估游客意图方面的感知。测试智能旅游技术在博物馆服务中的影响、程度和作用。

研究方法

研究调查是通过在线和现场问卷调查进行的; 数据是在四个国家的四个不同博物馆中收集的, 共收集了 365 名博物馆游客的数据。 SmartPLS(版本 3.3.3)用于访问基于路径建模和引导的测量模型和结构模型。

研究结果

智慧旅游技术对为博物馆参观者创造难忘的旅游体验具有积极影响, 并有利于重访意向和积极推荐。这种影响比博物馆的环境设置和员工服务等传统服务更强。智慧旅游技术可以被视为对博物馆的一项独立的新服务, 而不是对现有服务的补充。智慧旅游技术对博物馆游客在传播阶段的体验产生负面影响。

原创性/价值

以前的研究已经注意到学界对博物馆参观体验的关注日益增加, 但 STT 等新元素的综合影响仍然是一个未探索的领域。 本研究通过实证调查补充了研究缺口, 并提供了测试博物馆参观者对 STT 提供的服务的接受度和适应性的指南。此外, 本研究提出了 STT 在博物馆服务中的作用的新观点, 这对进一步的研究很有帮助。

Resumen

Propósito

El objetivo de este estudio es investigar la percepción de las Tecnologías Turísticas Inteligentes (TTIs) en la creación de experiencias turísticas en los museos y evaluar las intenciones de los visitantes para probar el impacto, el alcance y el papel que desempeñan las TTIs en el servicio de los museos.

Diseño/metodología/enfoque

La investigación se llevó a cabo a través de una encuesta online y presencial; los datos se recogieron de 365 turistas en cuatro museos diferentes de cuatro países. Se utilizó SmartPLS (versión 3.3.3) para evaluar el modelo de medida y el modelo estructural basado en la modelización de trayectorias y el bootstrapping.

Resultados

Las TTIs tienen un impacto positivo en la creación de una experiencia turística memorable para los visitantes de los museos y son beneficiosas para la intención de volver a visitarlos y las recomendaciones positivas. El impacto es mayor que el de los servicios tradicionales, como la ambientación del museo y el servicio del personal. Las TTIs pueden considerarse un nuevo servicio independiente para los museos, más que un complemento de los servicios existentes. Las TTIs afectan negativamente a la experiencia del turismo en la fase de comunicación.

Originalidad/valor

En estudios previos se ha observado la creciente atención que se presta a la experiencia de los visitantes de los museos, pero el impacto combinado de nuevos elementos, como las TTIs, sigue siendo un área inexplorada. Este estudio aborda esta laguna de la investigación mediante una investigación empírica y ofrece directrices para comprobar la aceptación y la adecuación de los visitantes de los museos a los servicios prestados por las TTIs. Además, este estudio presenta un nuevo punto de vista sobre las funciones que asumen las TTIs en el servicio de los museos, que puede ser útil para futuras investigaciones.

Article
Publication date: 5 January 2022

Emel Adamış and Fatih Pınarbaşı

This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination…

1328

Abstract

Purpose

This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations (DMOs) and user-generated content (UGC) perspectives, which refer to projected image and perceived image, respectively.

Design/methodology/approach

Three DMO official accounts of STDs (Helsinki, Gothenburg and Lyon) and corresponding official hashtags were selected for the sample and total 6,000 post data (1,000 × 6) were retrieved from Instagram. Visual communication content was examined with a netnographic design over a proposed four-level visual content framework using corresponding methodological approaches (thematic analysis, visual analysis, object detection and text mining) for each level.

Findings

Among the eight emerging themes dominating the images, communication of smart elements conveys far less than expected textual and visual signals from DMOs despite their smart status, and in turn, from UGC as well. UGC revealed three extra image themes regardless of smartness perception. DMOs tend to project and give voice to their standard metropolitan areas and neighborhoods while UGCs focus on food-related and emotional elements. The findings show a partial overlap between DMOs and UGCs, revealing discrepancies in objects contained in visuals, hashtags and emojis. Additionally, as a rare attempt, the proposed framework for visual content analysis showed the importance of integrated methods to investigate visual content effectively.

Research limitations/implications

The number of attributes in visual analysis and focusing on the observed elements in text content (text, hashtags and emojis) are the limitations of the study in terms of methodology.

Originality/value

Apart from the multiple integrated methods used over a netnographic design, this study differs from existing SM and smart destinations intersection literature by attempting to fill a gap in focusing on and exploring visual SM communication, which is scarce in tourism context, for the contents generated by DMOs and users.

研究目的

本研究旨在探讨从目的地营销管理组织(DMO)和用户生成的内容(UGC)获取的视觉社交网站传播(instagram)以及智慧旅游目的地的视觉特征。这两个角度在本文中分别命名为投射形象和感知形象。

研究设计/方法/途径

本文收集了三个智慧旅游目的地(赫尔辛基、哥德堡、里昂)的DMO官方账号及其对应的官方标签数据, 其中从Instagram获取了一共6000个帖子(1000 x 6)。视觉传播内容是通过网络民族志设计进行分析的, 该设计采用四层视觉内容框架, 每一层使用相应的方法, 包括主题分析、视觉分析、目标检测、文本挖掘。

研究发现

在8个新兴的主导形象中, 智慧元素, 尽管是智能的, 但其传达的信息远不如预期的来自DMO的文本和视觉信号, 同样, 也不如来自UGC的信息。无论智慧感知程度如何, UGC显示了3个额外的形象。DMO倾向于展现和表达目的地标准的大都会地区及其临近社区, 而UGC专注于与食物相关的和情感的元素。我们的研究显示了DMO和UGC内容的部分重叠, 但揭示了两者在图像、标签和表情符号中包含对象的差异。此外, 作为一个少有的尝试, 我们提出的视觉内容分析框架展示了集成方法对有效研究视觉内容的重要性。

研究局限性、启示

从方法上来说, 视觉分析中属性的数量和在文本语境中对观察元素的关注是本研究的局限性

研究原创性/价值

除了在网络民族志设计中使用多个集成方法,本文和以往社交媒体和智慧目的地交互文献的区别还体现在关注和探索DMO和UGC生成内容的视觉社交媒体沟通, 这类研究旅游研究情境下是少见的。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 28 August 2019

Ante Mandić and Daniela Garbin Praničević

This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism…

2056

Abstract

Purpose

This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism destination development. The focus is on identifying and analysing technological solutions by considering six elements shaping tourism destination appeal, namely, attractions, public and private amenities, accessibility, human resources, image and character and price.

Design/methodology/approach

To deliver public and private sector implications, the authors have reviewed and analysed relevant papers that were published in hospitality and tourism journals (42 Q1 and Q2 ranked journals based on SCImago Journal Rank) between 2010 and 2018.

Findings

ICTs affect the marketing and management of tourism destinations. They foster their innovativeness (e.g. interpretation of destination factors, new travel trends, innovative products, VA and AR), contribute sustainability (e.g. visitor management and reducing the use of resources) and improve accessibility (e.g. information provision, navigation, availability of sites and travel planning). The adaptation of technological solutions in the hospitality industry can be related to increased productivity, profitability and quality of services. Additionally, ICTs facilitate visitor decision-making (e.g. online distribution channels and information accessibility), influence overall travel experience and enable the sharing of visitors’ impressions.

Research limitations/implications

The significant limitations of this study include restrictions on the timing of publication and on journal selection.

Originality/value

This paper reviews full-length research papers that were published in relevant tourism and hospitality journals. This paper complements the current literature by addressing the role of ICTs in establishing destination appeal and reflecting on implications for smart destination development and future research.

研究目的和设计

本论文分析了ICT在搭建旅游目的地吸引力方面的作用, 并对智慧旅游目的地发展提出启示。本论文重点在于考量六种搭建旅游目的地吸引力的因素:景点、公共和个人设施、可参观性、人力资源、形象和性格、以及价格, 并分析了各种科技解决方案。

研究方法

为了给公众和私人企业提出启示, 本论文审阅并分析了发表在2010年至2018年之间的酒店旅游相关期刊文献(42Q1和Q2级别的SCImago期刊排名)。

研究结构

信息通讯技术(ICTs)影响了旅游目的地的营销和管理。ICT促进了多种创新(比如, 目的地因素的解读、新旅游趋势、创新型产品、VA\AR), 增强可持续性(比如, 游客管理和减少资源耗损)以及提高可参观性(比如, 信息提供、导航、景点信息、旅游规划等)。酒店业中的科技应用促进了生产力提高、营利性、和服务质量。此外, ICT帮助游客做旅游决策(比如, 在线分销渠道和信息获取), 影响了整体旅游体验, 和增强了游客分享游历经验。

研究原创性/价值

本论文审阅了旅游酒店期刊相关科研文章, 强调了建立旅游目的地吸引力中ICT的重要性, 以及对未来智慧旅游目的地发展和研究做出启示。

研究理论限制

本论文的局限性在于只包含了特定发表年限和期刊限制的文章。

关键词

智慧旅游目的地、旅游目的地吸引力、信息和通信技术、ICT、旅游研究、酒店业

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

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