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This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key drivers of this research include analysing, anticipating and providing recommendations to reinvigorate the marketing and promotional strategies of the UAE Islamic banks to spark renewed customer interest.

This study is anticipatory and descriptive in nature. Primary data is used to understand customer perception towards the use of emerging social media marketing tools by the UAE-based Islamic banks. Reliability, factor analysis and multiple regression analysis are applied to understand customer attitude. While focusing on the current COVID-19 scenario, the need for innovative structure is envisaged to meet the post-COVID-19 needs.

The findings of this research highlight the significance of emerging SMPs such as WhatsApp, TikTok, Pinterest, Viber, Snapchat and their application as promotional tools to inspire the purchase intention of customers in this virtual age. The results of the study reveal these emerging SMPs are predicted to be used as the preferred promotional tools for Islamic banks.

This paper is limited to the UAE Islamic banks and to a specified set of SMPs as promotional tools. Nevertheless, its findings have important implications that can be extended and validated through studying the post-COVID-19 customer attitude towards other innovative promotional tools used by commercial banks in general and Islamic banks in particular, in the GCC and Middle East and North Africa (MENA) regions.

There is currently limited available research on the innovative social media marketing techniques and promotional strategies. This study is a novel attempt to examine the adoption of the emerging SMPs as promotional tools by the UAE Islamic banks. This paper extends value to the existing studies on the impact of the pandemic on the promotional activities of the UAE Islamic banking industry. Nonetheless, while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region in the post-COVID-19 era.

The purpose of the contemporary research study is to develop and empirically investigate antecedents of innovative work behavior (IWB) in organizations by applying the broaden-and-build theory, associating both personal and contextual factors in encouraging employees' IWB.

A conceptual model has been developed, examining the influence of proactive personality and psychological capital (PsyCap) on innovative performance. Data were collected through an in-person administered questionnaire-based survey from the employees working in the software houses of Pakistan.

The analysis revealed that proactive personality and PsyCap have a significant impact on employee innovative performance, given that proactive personality and PsyCap are the critical antecedents of IWB.

This contemporary research study is original and will impart constructive contribution for a substantial number of reasons. First, this research study provides suggestions on proactive personality, which relate remarkably to innovative work behavior. Second, this research study observes the relationship between several organizational aspects and employees' creativity for the evaluation and advancement in the results of prior classic research studies conducted in the given field. This research study integrates both personal and organizational dynamics to evaluate the innovative and creative ability not only in the perspective of multinational, but also in the national corporations.

The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest in Islamic banking products and services in the UAE (United Arab Emirates).

Data were collected through 250 questionnaires distributed randomly to customers of five leading UAE Islamic banks and, following outlier analysis, the final sample size was reduced to 205, representing a sample of 82% of polled respondents. Multiple regression analysis was used on four key factor determinants that contributed towards the customers’ attitude in determining the most influential promotional strategies adopted by the Islamic banks.

The study found that the promotional strategies adopted by the UAE Islamic banking sector are having a significant impact on customer attitude towards Islamic banking products and services. The use of mass media has been partially successful, while the use of social media as a promotional tool is predicted to further enhance competitiveness for the UAE Islamic banking industry.

This paper is limited to five leading UAE Islamic banks and a specified set of promotional techniques nevertheless its findings have potential implications and can be extended and validated through studying the customers’ attitude towards promotion techniques used by Islamic banks in the GCC and MENA regions.

This paper adds value to the limited research on modern marketing and promotional strategies adopted by UAE-based Islamic banks and while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region.

Virtual communities of practice (VCoP) are becoming increasingly popular as professional networking. These communities support and shape professional development, especially in countries with limited opportunities and constrain like time and distance. This study throws light on the role of VCoP and its impact on the continuous professional development (CPD) of librarians in Pakistan.

This study is carried out with qualitative research methods to understand effects of VCoP on CPD. With a thematic content analysis on the email conversations of a library and information science (LIS) Yahoo mailing group “plagpk”, the impact of virtual communities (VCs) on librarians' professional development in Pakistan over the past 20 years was analyzed.

This study demonstrates that VCs contribute to professional learning, problem-solving, knowledge creation, professional awareness and identity creation in the LIS field. Further, this study contributes a model to explain the formal and informal professional development for individuals and groups through VCoP engagement.

It is hoped that this study will help the librarian community create, get involved in the VCoP for personal, professional development consciously and create an impact in the profession. The finding of this study is generalizable to any social sciences or humanities professionals VCoPs.

This is one of the first studies in the LIS field to analysis the impact of VCs on the professional development of the librarians.

This study aims to explore the status of collaborative research productivity, major library and information sciences (LIS) research trends and the level of research among the LIS academicians as principal authors in Pakistan during 1975–2021 (47 years).

A quantitative research method was adopted to collect the required data using bibliometric patterns. The data of all faculty members working in LIS schools of Pakistan was collected from the official website of their employers/institutions. Different strategies were used to acquire respondents’ bibliographic/publication records such as faculty members’/employers’ official websites and faculty members’ Google Scholar profiles; advanced searching techniques were also used to retrieve their bibliographic records.

The results revealed that a total of 74 regular faculty members comprising 78.38% males and 21.62% females are working in 12 LIS Pakistani schools. A total of 1,787 papers were produced by LIS faculty, among which 702 were written by Pakistani LIS faculty as principal authors during the selected period. The results revealed that 60.72% of the principal authors’ work was produced in collaboration. The collaboration between faculty members and other faculty was 81%, while two authors' work productivity was on the top. No attention has been given to produce research in collaboration with international/foreign LIS experts, especially from developed countries.

The findings of this study are useful for faculties to have a richer understanding of the various elements of collaboration at national as well as international levels, and then discover the ways to begin and maintain effective partnerships to research emerging trends in LIS.

This study is a unique bibliometric study that systematically and quantitatively combined the research productivity of LIS academicians in Pakistan and provided a holistic sketch of the literature produced on various themes of LIS during 1975–2021.

The pandemic's health and social issues have significantly altered the character and manner of teaching and learning in higher education across the country. The use of technology to replace or integrate face-to-face learning with online learning has become a necessary requirement for promoting and continuing learning processes. Furthermore, integrating technology is a goal of Sustainable Development Goal 4 (SDG 4) to make teaching and learning more innovative and sophisticated. This paper is based on a systematic review grounded in a synthesis of research papers and documents analyzing the current status of teachers' pedagogy through online learning modes in the context of Pakistan.

Through content analyses of academic studies in higher education and reflection on the online teaching experiences, this study discusses how students' learning is associated with teachers' teaching approaches in the modern era of digitalization and innovation.

The review and analysis suggest that online teaching is not viewed as an innovative phenomenon; rather, teachers simply teach their traditionally designed face-to-face courses through the use of technology. The paper suggests that transforming teachers' pedagogical insight to make online learning sustainable is an urgent need for higher education.

The analysis provides a basis for consideration of teacher learning and quality education (SDG #4) to fulfill the nation’s agenda for sustainable development. The analysis helps educators and administrators in higher education institutions reflect on their policies and practices that have short- and long-term effects on students' learning outcomes.

The purpose of this paper is to observe whether measurement of social capital is an effective tool or can be used as a standard tool for community‐based initiatives (CBI) evaluation. It also points at the significance of social capital in the health related grass root initiatives.

CBI is an integrated socio‐economic development approach implemented by the organized communities, supported by inter‐sectoral actions for improvement of quality of life and health of the people. Support by WHO's office of Eastern Mediterranean Region, Islamic Republic of Iran implement programmes like basic development needs, healthy cities, healthy villages and women in health and development, that are evaluated during 2005‐2006. Social capital, that includes the networking, sharing norms and cooperation amongst communities, is measured as one of the indicators during the evaluation, by surveying 240 households in three CBI and three control villages, using the World Bank's, Social Development Department's Social Capital Assessment Tool for data collection.

The evaluation results reveal that the social capital indicators like affiliation percentage; trust reciprocity; and collective action are better in CBI areas than their controls. CBI areas have a better access to public services, are more peaceful, people are more willing to help others and there is less segregation due to income and social status.

The evaluation findings support the use of social capital indicators for investigating the impact and affectivity of CBI for health and development, and underlines the need for their consideration during implementation processes and further investigation.

The COVID-19 crisis has forced the majority of higher education institutions (HEIs) worldwide to transition to distance education. All countries have faced several challenges, such as the deteriorating economy, poor ICT infrastructure, and insufficient training, in their transition to distance education, with the severity of these challenges being remarkable for developing countries. This chapter aims to investigate tertiary students’ perceptions, attitudes, experiences, and expectations of their higher education journey amid COVID-19 across four developing countries: Lebanon, Afghanistan, Pakistan, and Bangladesh through an online questionnaire that was administered in each of these countries. This study found that many of the stances, attitudes, concerns, and challenges related to online learning experiences and the emergency status of higher education were common amongst the Lebanese, Afghani, Pakistani, and Bangladeshi participants. The participants across the four countries favored the physical classroom over online learning and identified the disadvantages of distance education that included lack of ICT skills, poor infrastructure, and insufficient training. The few differences that were identified across participants from these countries were mainly attributed to differences in contexts, including socio-economic and political contexts. These findings voice the concerns of one of the key stakeholders, tertiary students, that address the transition to distance education during emergency times and call for immediate intervention from decision and policy-makers.

A comprehensive operational framework is proposed to explain young consumers’ (i.e. generations Y and Z) engagement with brands on social media sites (SMSs). This paper aims to synthesize two motivational theories: uses and gratifications (U&G) theory and the technology acceptance model (TAM).

A selective literature review was conducted to examine recent publications related to young consumers’ brand-driven engagement behavior on SMSs in which either TAM or U&G theory was applied. A three-stage method was used: an initial search was followed by vertical and horizontal searches and then a targeted search of scholarly publications. At each stage, the university’s library databases and Google Scholar were searched for relevant, mainly peer-reviewed articles, using appropriate filters and keywords. The articles’ references and the studies that cited those articles were added to the initially identified research pool (vertical search), coupled with publications of a similar nature based on keywords (horizontal search). The final stage, the targeted search, involved identifying and adding specific articles (e.g. literature reviews and integrated models).

After a review of a significant number of U&G and TAM studies, similarities and differences of the two theories were identified, and an integrated operational framework was developed. Based on empirical findings of existing U&G and TAM studies, testable propositions were presented.

The proposed hybrid model and the associated propositions provide a research opportunity to empirically examine how young consumers’ motivational (i.e. motivating and demotivating) drivers, normative influence, perceived value and attitudes (toward brand content and engagement) predict intention or actual brand-related behavior on SMSs.

Much of current research indicates that generations Y and Z (“digital natives”) spend considerably more time on SMSs than any of the older generations (“digital immigrants”). Thus, brands that aim to target this cohort need to develop successful engagement strategies (e.g. gamification and influencer marketing) on current and emerging SMSs. The suggested conceptualization provides guidelines for companies to effectively use such communication strategies to motivate young people to engage with their brands on sites such as Twitter, Instagram and Facebook.

A review of TAM research indicates that it lacks rich motivating/demotivating constructs, and thus borrows from other theories to complement this weakness. An examination of U&G frameworks, particularity Ducoffe (1996)-based models, indicates that these frameworks mainly test engagement with social media advertising but seldom other types of brand-driven engagement on SMSs. In addition, many U&G studies focus less than TAM studies do on outcome variables such as behavioral intentions and behavior. Thus, the authors propose a synthesized U&G and TAM framework that mitigates both theories’ weaknesses and builds on their strengths, enriching the growing research on brand-driven engagement behavior via SMSs.

The purpose of this study is to investigate the impact of opportunity recognition and entrepreneurial self-efficacy on the entrepreneurial intention of Indian university students. This paper also examines the moderating role of entrepreneurship education and gender on the opportunity recognition–intention and self-efficacy–intention relationships.

The data were collected through a comprehensive questionnaire from 334 students having business and management background. Confirmatory factor analysis was used to ensure the reliability and validity of all the constructs, and structural equation modeling was used to test the proposed hypotheses.

This study unveils three important findings. First, opportunity recognition and self-efficacy both show a significant positive impact on the entrepreneurial intention of students. Second, education positively moderates “self-efficacy–intention relationship”, and third, gender negatively moderates “opportunity recognition–intention” and “self-efficacy–intention” relationships.

This study has been carried out using a sample of students from only one university, and the study included only business and management background students. Similar studies can be conducted by adding more motivational and contextual factors with an increased sample size of students having different educational backgrounds.

This study provides pragmatic support to formulate new educational initiatives that can support students in their present or future entrepreneurial projects.

This study adds to the scarce literature on opportunity recognition and entrepreneurial intention and also highlights the moderating role of entrepreneurship education and gender on opportunity recognition–intention and entrepreneurial self-efficacy–intention relationships.