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1 – 10 of over 2000William H. Bommer, Sandip Roy, Emil Milevoj and Shailesh Rana
This study integrates previous research on the intention to use Airbnb to determine which antecedents provide a parsimonious explanation.
Abstract
Purpose
This study integrates previous research on the intention to use Airbnb to determine which antecedents provide a parsimonious explanation.
Design/methodology/approach
Meta-analyses based on 61 samples estimate how 8 antecedents are associated with the intention to use Airbnb. Subsequent analyses utilize meta-analyses to estimate a regression model to simultaneously estimate the relationship between the antecedents and the intention to use Airbnb. Relative weight analysis then determined each antecedent’s utility.
Findings
A parsimonious model with only four antecedents (hedonic motivation, price value, effort expectancy and social influence) was nearly as predictive as the full eight-antecedent model. Ten moderating variables were examined, but none were deemed to consistently influence the relationships between the antecedents and the intention to use Airbnb.
Practical implications
Relatively few measures (i.e. four) effectively explain customers’ intentions to use Airbnb. When these measures cannot be readily influenced, alternatives are also presented. Implications for the travel industry are considered and straightforward approaches to increasing users are presented.
Originality/value
This is the first integrative review of customers’ intentions to use Airbnb. We integrate what is currently known about customers’ intentions to use Airbnb and then provide a robust model for Airbnb use intentions that both researchers and practitioners can utilize.
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Senior tourist is a salient segment of the tourism sector. This segment reflects a robust ageing population with discretionary income and an appetite for tourism activities…
Abstract
Purpose
Senior tourist is a salient segment of the tourism sector. This segment reflects a robust ageing population with discretionary income and an appetite for tourism activities. However, to date, there has been a paucity of empirical insight on how the combination of intrinsic and extrinsic motivations may influence senior tourists’ connectedness and booking intentions towards home-sharing accommodation. Thus, this study aims to investigate how senior tourists’ curiosity and social interaction may influence their connectedness towards Airbnb and subsequently booking intention.
Design/methodology/approach
A conceptual model was developed and tested using partial least squares structural equation modelling to analyse data collected from a sample of 195 senior tourists in Malaysia.
Findings
The results showed that intrinsic (curiosity) and extrinsic (social interaction) motivations positively influence senior tourists’ connectedness towards platform accommodation, which in turn positively affects the outcome variable. Furthermore, this study found that a sense of connectedness is crucial in linking motivators and booking intentions.
Research limitations/implications
This research was carried out in Malaysia; therefore, cross-national studies are encouraged to establish whether the findings described in this study can be extrapolated to other cultures/countries.
Practical implications
From a practitioner’s perspective, this study reinforces the need to address and understand senior tourists’ curiosity and how it may invoke their connectedness and behavioural actions towards the Airbnb platform. More importantly, this study gives home-sharing practitioners practical leverage on how combined intrinsic and extrinsic motivations may deduce senior tourists’ booking intentions.
Originality/value
The study contributes to the literature on senior tourism and the home-sharing sector by demonstrating the role of curiosity and social interaction in shaping senior tourists’ connectedness towards Airbnb and behavioural intentions.
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Miriam Scaglione, Blaise Larpin and Colin Johnson
The “sharing economy” has blurred the lines between personal and commercial operations for many sectors of the economy. A convergence has occurred between hotel companies and home…
Abstract
The “sharing economy” has blurred the lines between personal and commercial operations for many sectors of the economy. A convergence has occurred between hotel companies and home sharing platforms, as Airbnb is investing in brick-and-mortar hotels, and conversely hotel companies are investing in home sharing platforms as each of the sectors tends to mimic the other. Important aspects for the hosts of Airbnb are the quality of social interaction between guest and host and the level of authenticity of social exchanges provided by interactions with locals. There is both a quantitative and qualitative demonstration of professionalization within Airbnb's organization. The aim of this research is twofold: to measure to what extent guests are aware of the professional level of the host and to evaluate the importance of these professional aspects at the different moment of the vacation process (booking, stay, and post experience).
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This study aims at identifying factors that influence Generation Y to choose Airbnb. The topic of this study is of great importance to understand the new trend of accommodation…
Abstract
This study aims at identifying factors that influence Generation Y to choose Airbnb. The topic of this study is of great importance to understand the new trend of accommodation that is currently taking place in the hospitality industry worldwide known as Airbnb, its main target market is Generation Y. The popularity of Airbnb is on the rise and it has become the main competitor to the traditional hotel industry. This research has identified four factors – socio-economic, environmental, technological and media – that largely influence Generation Y while choosing Airbnb as their preferred accommodation. The research represents a framework to test the relationship between these factors and Generation Y decision to choose Airbnb. The data were collected in Malaysia, which is one of the most popular tourist destinations in Southeast Asia, from 200 respondents of different nationalities who intend to or have experienced staying with Airbnb. The data were collected through physical distribution of the questionnaire as well as through an online survey. SPSS version 21 was used to analyse the data. The findings suggest that the various factors identified have a significant influence on Generation Y decision while choosing Airbnb as their accommodation. This finding helps Airbnb maintain its target market by determining the key factors that influence Generation Y. The study also identifies technological and environmental factors that play an important role in the Generation Y decision to choose Airbnb.
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Tatiana Mikhalkina and Laure Cabantous
Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic…
Abstract
Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic representations of particular types of firms. This study addresses the question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? We focus on the case of Airbnb, and analyze how six mainstream business media publications discussed Airbnb between 2008 and 2013. The cognitive process whereby Airbnb’s business model became the iconic business model for the sharing economy involved three phases. First, these publications drew on multiple analogies to try to assimilate Airbnb’s innovative business model into their existing system of categories. Second, they developed a more nuanced understanding of Airbnb’s business model. Finally, they established it as the prototypical exemplar of a new type of organization. We contribute to business model research by providing an elaborated definition of the notion of the iconic business model which is rooted in social categorization research, and by theorizing the cognitive process that underpins the emergence of iconic business models. Our study also complements research on the role of analogical reasoning in business model innovation. Finally, we complement the market categorization literature by documenting a case of the emergence of a prototypical exemplar.
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This research investigates Airbnb’s financial implications in emerging economies and their potential to influence stock market profitability.
Abstract
Purpose
This research investigates Airbnb’s financial implications in emerging economies and their potential to influence stock market profitability.
Design/methodology/approach
Employing a multifaceted approach, the study combines parametric and nonparametric tests, robustness checks, and regression analysis to assess the impact of Airbnb’s announcements on emerging economy stock markets.
Findings
Airbnb’s announcements affect emerging economies' stock markets with a distinct pattern of cumulative abnormal returns (CAR): negative before the announcement and positive afterward. Informed investors strategically leverage this opportunity through short selling before the announcement and acquiring positions following it. Regression analysis validates these trends, revealing that stock index returns and inbound tourism affect CAR before announcements, while GDP growth influences CAR afterward. Announcements pertaining to emerging economies exert a more pronounced impact on stock indices compared to city-specific announcements, with COVID-19 period announcements demonstrating greater significance in abnormal returns than non-COVID-19 period announcements.
Originality/value
This study advances existing literature through a comprehensive range of statistical tests, differentiation between emerging countries and cities, introduction of five macroeconomic variables, and reliance on credible primary Airbnb data. It highlights the potential for investors to leverage Airbnb announcements in emerging markets for stock market profits, emphasizing the need for adaptive investment strategies considering broader macroeconomic factors.
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Levi van der Heijden and Tanya Bondarouk
This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting from…
Abstract
This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting from actual participation are yet to be explored. By taking the approach of service-dominant logic and cocreation, topped with the discourse analysis of the written accounts of Airbnb guests, this study has discovered several values that result from cocreation during participation in Airbnb business models. Several avenues for the continuation of this study are suggested to build upon the acquired knowledge from this exploratory research.
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Ioulia Poulaki, Evi Chatzopoulou, Mary Constantoglou and Vaia Konstantinidou
This paper aims to examine how Airbnb has been transformed from an informal form of tourism accommodation into an emerging form of tourism e-micro-entrepreneurship through an…
Abstract
Purpose
This paper aims to examine how Airbnb has been transformed from an informal form of tourism accommodation into an emerging form of tourism e-micro-entrepreneurship through an interesting triangle consisting of three distinct parts: hosts, platform and guests.
Design/methodology/approach
Considering that the peer-to-peer response has sealed the sharing economy's success, research methodology involves primary research that focuses on the adeptness of Airbnb hosts as e-micro-entrepreneurs from the customers' perspective. A quantitative methodology was employed by applying a convenience sampling strategy through a structured questionnaire that was distributed online, resulting in a collection of 150 useable responses. A statistical analysis has been performed to test the research's objectives.
Findings
Driven by Airbnb hosts' entrepreneurial behavior in managing their listings and guests' responses, research findings led to the development of a post-conceptual IRMA model, which describes this particular form of hosting as an e-micro-entrepreneurship opportunity, while guests' satisfaction confirms the platform's performance and hosts' efforts in service quality provision.
Research limitations/implications
This study brings valuable insights to the tourism e-entrepreneurship literature through the assessment of the Airbnb platform and the hosts as e-micro-entrepreneurs, providing useful information to researchers and managers involved in the Sharing Economy's disruptive innovation and a more complete understanding of the drivers of Airbnb's consumer adoption.
Originality/value
Research on Airbnb mainly focuses on service quality from the customer perspective, while the existing literature does not highlight how a new type of e-micro-entrepreneurship has emerged by operating in the sharing economy's disruptive innovation ecosystem, which illustrates the factors that motivate hosts and guests to share accommodation services in an equilibrium bond.
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Mildred Arevalo, Jonathon Day, Sandra Sotomayor and Nancy Karen Guillen
Specifically, this study aims to examine residents’ perceptions regarding the following: the sociocultural, environmental and economic impacts generated by the presence of Airbnb…
Abstract
Purpose
Specifically, this study aims to examine residents’ perceptions regarding the following: the sociocultural, environmental and economic impacts generated by the presence of Airbnb and the irritability caused by the presence of Airbnb based on Doxey’s Doxey (1975) irritation index (i.e. index).
Design/methodology/approach
Twenty-one semistructured in-depth interviews were conducted between February and March 2021 with residents of three condominiums in the Huancaro residential complex. Data were analyzed using the qualitative data analysis software ATLAS.ti 8.
Findings
Results showed that participants perceived negative economic impacts regarding investments, jobs, real estate prices and overall cost of living; negative sociocultural impacts regarding criminality, social conflicts and cultural exchange; and negative environmental impacts regarding sanitation in the context of the pandemic and the state of the Airbnb apartments. Further, it was found that participants related to the following three of the four stages of irritability: euphoria, apathy and annoyance.
Research limitations/implications
It is necessary to complement the information with the perceptions of the residents about the city’s authorities and managers in the hotel business before the stage of the COVID-19 pandemic and the current stage.
Practical implications
The study identifies improve Airbnb operations like establishing health paraments and defining cohabitation rules at the condominiums.
Social implications
The residents consider that visitors’ returns produce positive and negative impacts on the quality of life being important for understanding their perceptions.
Originality/value
Short-term rental companies, such as Airbnb, generate a range of impacts on urban residents, particularly when travelers encroach on areas of the city beyond the traditional “tourist bubbles.” This study explored the perceptions of Airbnb’s impacts on activities among residents of Huancaro, a residential section of Cusco-Peru, in the context of tourism reopening after a year of an almost complete halt in tourism activities because of the COVID-19 pandemic. The study also highlighted the heterogenetic responses to Airbnb within the community.
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