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European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals.

The model employs the co-creation methods based on the pedagogical model called Learning by Developing (Laurea, 2011). In addition to the pedagogical model, the proposed conceptualisation of co-creation for public relations and dissemination utilises a media evaluation framework, which is adapted from Vos and Schoemaker’s model (2004), combining elements of both balanced scorecard and quality management.

The findings demonstrate that commitment and active participation of end-user groups in the early stage of the project are needed for successful dissemination, which should be supported by each partner’s PR actions and networks. The dissemination process should start when the project begins, be ongoing, even extending to beyond the project. Dissemination is an expanding process, and it requires facilitation that supports PR and the engagement of key stakeholders. The European Commission can gain from modernised PR and dissemination activities, and from as many end users as possible adopting new innovations, which generate more business possibilities for the industry, and further research projects for the academia.

This study explores how Lean was deployed in several hospitals in the Apulia region in Italy over 3.5 years.

An exploratory qualitative design was drawn up based on semi-structured interviews.

The drivers of Lean in hospitals were to increase patient satisfaction and improve workplace well-being by eliminating non-value-add waste. The participants highlighted three key elements of the pivotal implementation stages of Lean: introduction, spontaneous and informal dissemination and strategic level implementation and highlighted critical success and failure factors that emerged for each of these stages. During the introduction, training and coaching from an external consultant were among the most impactful factors in the success of pilot projects, while time constraints and the adoption of process analysis tools were the main barriers to implementation. The experiences of the Lean teams strongly influence the process of spontaneous dissemination aided by the celebration of project results and the commitment of the departmental hospital heads.

Lean culture can spread to allow many projects be conducted spontaneously, but the Lean paradigm can struggle to be adopted strategically. Lean in healthcare can fail because of the lack of alignment of Lean with leadership in healthcare and with their strategic vision, a lack of employees' project management skills and crucially the absence of a Lean steering committee.

The absence of managerial expertise and a will to support Lean implementation do not allow for systemic adoption of Lean. This is one of the first and largest long-term case studies on a Lean cross-regional multi-hospital application in healthcare.

The purpose of this study is to explore the evolutionary path and stable strategy for the competitive dissemination between disinformation and knowledge on social media to provide effective solutions to curb the dissemination of disinformation and promote the spread of knowledge.

Based on the social capital (SC) theory, the benefit matrix is constructed and an evolutional game model is established in this paper. Through model solving and Matrix Laboratory (MATLAB) simulation, the factors that influence disinformation-believing users (DUs) and knowledge-believing users (KUs) to choose different strategies are analyzed.

The initial dissemination willingness, the disinformation infection probability, the knowledge infection probability and the knowledge penetration probability are proved to be crucial factors influencing the game equilibrium in the competitive dissemination process of disinformation and knowledge. Moreover, some countermeasures and recommendations for the governance of disinformation are proposed.

Currently most research interest lies in the disinformation dissemination model but ignores the interaction between disinformation and knowledge in the diffusion process. This study reveals the dynamic mechanism of social media users disseminating disinformation and knowledge and is expected to promote the formation of cleaner cyberspace.

This paper aims to analyze the situation of knowledge dissemination in Chinese rural areas and explore factors that affect the efficiency of knowledge dissemination, to provide some suggestions for further improvements.

A survey was conducted to collect data in 17 provinces of China, with 267 questionnaires returned out of 300. Structural equation modeling was used to test the hypothesis with LISEREL 8.8.

The results show that factors of knowledge such as government participation, dissemination capability, learning motivation and trust have a positive effect on knowledge transfer. By contrast, factors of knowledge such as complexity and richness of knowledge carriers do not have a significant correlation with the knowledge sharing level.

This paper conducts a cross-sectional analysis while ignoring the longitudinal effects of some factors on knowledge dissemination, such as the reform and opening policy in China. An analysis on a more concrete problem could be conducted for future study.

This paper proposes some suggestions to enhance the efficiency of knowledge dissemination in rural areas from the knowledge dissemination mode, knowledge products and the role of government playing.

This paper is among the first attempts to conduct comprehensive and systematic research on the influential factors of knowledge dissemination. It contributes to literature by offering a systematical empirical study with the consideration of the role of government in knowledge dissemination.

The purpose of this paper is to contribute to knowledge about dissemination strategies for Lean thinking throughout multiple healthcare organisations.

The Östergötland county council, Sweden (CCÖ) was chosen as a case study for an healthcare Lean-thinking dissemination strategies. Document analysis and interviews were used and results were compared with similar strategies employed by staff at the National Health Service Institute for Innovation (NHSI) and improvement in Great Britain and the Odense University Hospital in Denmark.

The Lean improvement programme was introduced to tackle challenges such as an ageing society, rising care expectations and budgetary and economic constraints. It was designed as a long-term programme to create added value for patients and employee involvement. The dissemination strategy was: forming clear visions and objectives; piloting; training potential adopters; and formal dissemination. The CCÖ strategy was focused primarily on managers and was not meant to involve all staff until the implementation stage. Staff at the NHSI attempted to address nurses’ needs during dissemination, which questioned whether the CCÖ managers’ dissemination strategy is sustainable.

This paper inspires healthcare managers and decision makers who aim to disseminate Lean production in their organisations.

There are many case studies describing Lean implementation in single healthcare organisations, but little is known about effective dissemination and implementation strategies in large healthcare systems. The authors, therefore, suggest activities for developing and implementing dissemination strategies in multiple healthcare organisations.

The strength of ties between individuals influences the speed and spread of crisis information dissemination (CID). By constructing networks of strong and weak ties, this paper aims to innovatively explore the impacts of strong and weak ties on the CID at the macro level.

To better understand the rules of CID in different kinds of social networks, this paper constructs a CID model based on the strength of ties in social networks and cellular automation, using simulations of CID speed and spread in an entire network, strong tie network and weak tie network generated by MATLAB.

As the article's major theoretical contribution, the results demonstrate that CID is more efficient in a network of weak ties than in a network of strong ties, and that the spread of CID has a positive correlation with the believability of the information disseminated and the dissemination tendency coefficient. Furthermore, the difference of dissemination speeds between strong and weak tie networks varies regularly with information believability and the dissemination tendency coefficient.

This study provides more effective public mechanisms for rapidly evaluating the believability of crisis information and responding to crises in real time. The findings also have some valuable implications for government agencies to improve the efficiency and effect of CID.

The topic of organizational learning is populated with many theories and models; many relate to the enduring organizational learning framework consisting of knowledge acquisition, knowledge dissemination, and knowledge use. However, most of the research either emphasizes structural knowledge acquisition and dissemination as a composite construct, or focuses solely on the structural aspect of knowledge acquisition and dissemination. The primary objective of this study is to develop and test a model of organizational learning that incorporates both structural and informal knowledge acquisition and dissemination and as separate processes. The predictors of these processes are also proposed

A model of organizational learning that incorporates both structural and informal knowledge acquisition and dissemination constructs, along with three predictors of these organizational learning constructs were developed and quantitatively tested.

An inference to the research questions and hypotheses suggests that informal knowledge acquisition and dissemination have significant paths to market knowledge use, whereas structural knowledge acquisition and dissemination have, at best, a weak association with market knowledge use. Although the results were based on exploratory analysis, they provide tentative quantitative evidence that informal knowledge processes are at least as important as structural knowledge processes in market‐based organizational learning.

While the hypothesized model did not satisfy the goodness‐of‐fit tests, data‐driven exploratory analysis helped to refine two separate structural and informal models for future testing. The statistical explanation provided and procedures used to remedy the non‐fit issues should help future researchers to deal with structural equation‐modeling issues when similar non‐fit problems arise.

An alcohol prevention programme, consisting of the implementation of an organisational alcohol policy and skills development training for managers, was delivered in Swedish workplaces. Previous findings revealed challenges in policy implementation because of the lack of dissemination amongst managers. This study aims to describe perceived dissemination barriers of the organisational alcohol policy by managers.

A cross-sectional survey (n = 193 managers) was performed to identify common dissemination barriers in the workplace and complementary case illustrations derived from semi-structured interviews (n = 18 managers) were used to understand the dissemination barriers of the organisational alcohol policy. Frequency distributions were presented to describe common perceived barriers.

Sixty-five per cent of managers reported that their workplace had not changed their approach to addressing alcohol-related issues compared to their usual practice before programme delivery. Various organisational factors, such as deprioritisation of programme dissemination, lack of communication and inadequate strategies were some of the common barriers perceived by managers. Moreover, managers reported uncertainties regarding any changes concerning the workplace’s approach for addressing alcohol-related issues. Increased efforts in disseminating the organisational alcohol policy can reduce uncertainties among managers.

A thorough process evaluation to understand processes in programme delivery and implementation is necessary to ensure the uptake of the intervention.

This study highlighted the complexity of disseminating an alcohol policy in a dynamic setting, such as the workplace, and provided the importance of addressing organisational obstacles.

This paper aims to outline a knowledge translation (KT) case study undertaken as part of a multi-component research programme aimed at evaluating new parenting supports in the earliest years. The study aimed to: explore the influencing factors relating to research use in an early years context; and to use the findings, at least in part, to execute an integrated KT plan – to promote stakeholder engagement, greater research visibility and to enhance the understanding of findings emerging from the research programme.

A mixed-methods study was embedded within a large-scale, longitudinal research programme. In the present study, a national survey (n = 162) was administered to stakeholders working with children and families throughout Ireland. A series of one-to-one interviews were also undertaken (n = 37) to amplify the survey findings. Also, one focus group was carried out with parents (n = 8) and one with members of the research team (n = 3). Several dissemination strategies were concurrently developed, executed and evaluated, based partly on survey and interview findings and guided by the knowledge translation planning template (Barwick, 2008; 2013; 2019).

The main factors influencing the dissemination of evidence, as identified by the stakeholders – were: a lack of resources; an under-developed understanding of research use and dissemination; insufficient collaboration and communication; and conflicting stakeholder priorities. Despite these challenges, the research programme was found to benefit from a multi-component KT plan to achieve the outlined dissemination goals.

The KT planning process allowed the research team to be more accountable, introspective and to work more efficiently. This helped increase the likelihood of more targeted and successful dissemination of the research findings, delivering a better return on research investment.

This is the first study of its kind (to our knowledge) to provide important insights for stakeholders in Ireland and elsewhere about how to improve the dissemination process. Effective KT planning can ultimately help to bridge the research-policy-practice gap and enable the effective translation of high-quality evidence in the early years’ sector to enhance outcomes for families in the shorter and longer-term.

This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM).

The data were collected from large industrial companies in Finland by means of a structured survey. Linear hierarchical regression analysis was used to test the hypotheses.

The findings of the study show that esprit de corps among employees and the formalization of key account management facilitate customer knowledge dissemination in industrial key account organizations. Moreover, the findings show that the intra‐organizational dissemination of customer knowledge is positively related to the supplier's KAM performance and dissemination fully mediates the relationship between esprit de corps and KAM performance.

The study contributes to research on key account management in providing quantitative empirical evidence about the antecedents and consequences of the intra‐organizational dissemination of key account‐related knowledge.

Building on previous research on customer knowledge management, market orientation and key account management, the study identifies customer‐specific knowledge dissemination as an intra‐organizational determinant of the successful management of industrial key account relationships.