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The paper aims to analyze cognitive attributes affecting the overall destination image perception of British, German and Russian tourists toward Antalya, a well-positioned mass tourism destination in the East Mediterranean region dominated by an all-inclusive (AI) system.

The paper is an empirical study using a structured questionnaire conducted in the summer of 2018 with 274 British, 179 German and 231 Russian tourists departing to their respective source markets from Antalya International Airport. The mean values are used as performance and correlation coefficients of the relationship between each cognitive image dimension and overall image evaluation is used to express importance.

The paper provides empirical insights that these three nationalities prefer Antalya as an AI holiday destination for different reasons and that each nationality demands attention to different factors of the destination for improvement or preservation.

This study provides specific recommendations for AI destinations such as Antalya for the German, British and Russian source markets. When other source markets or types of destinations are considered, the findings of this study should be re-considered. Utilization of the original and modernized importance performance analysis (IPA) plot interpretations in this research reveals a deeper understanding of current findings and provides a new perspective for further research and guidance for destination managers and marketers.

Utilization of both original and modernized IPA plot interpretation in this research not only reveals a deeper understanding of current findings but also provides a new perspective for future studies and guidance for destination managers and marketers.

Unlike the majority of destination image research, this study of destination image based on individual nationalities enables tailor-made destination image development according to diversified importance and performance of destination attributes affecting the overall destination image for each nationality.

The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and show that good design can have a positive influence on both.

The relationship between a tourist destination's brand and its landscape is first established. Then the positive and negative correlations between a tourist destination's brand and its landscapes is examined, through realized examples. Finally, good practice is presented in the form of three main levels of study and planning, through case studies of the government-commissioned or internationally recognised work by our office.

There are specific cases of strong correlation between the image and brand of tourist destinations and their landscapes. This is especially true of Mediterranean destinations. Tourism not only uses the qualities of local landscapes but also strongly influences them. The economy of many Mediterranean regions depends on tourism, so a sustainable approach is required for a new equilibrium between tourism and the landscape. In some areas negative correlations have been identified and dealt with by local governments, while in other destinations positive correlations have been successfully exploited. Certain destinations go further: they create or add to positive landscapes.

The relationship of a tourist destination's brand to its landscape is often taken for granted. This paper shows the correlation between brand and landscape, especially in Mediterranean destinations, and provides original examples of good practice in landscape design and management.

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.

One of the striking features of modern tourism has been the spectacular growth in tourism traffic to the Mediterranean coastlines (Beckett, 1997). For many small states, particularly island economies with favorable natural resources, tourism was regarded as an easy low cost/high profit option offering limitless scope for economic and social improvement (OECD, 1996). The participation of Cyprus in this development has been unprecedented.

Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.

Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.

Cognitive image attributes such as “good value for money,” “good climate,” “interesting and friendly people,” “beautiful scenery and natural attractions,” “interesting cultural attractions,” “appealing local food (cuisine)” and “hygiene and cleanliness” are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.

The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the “one-size-fits all” approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.

Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.

The Rolex Middlesea sailing event takes place in Malta on an annual basis. The race forms part of a number of new tourism initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more niche or specialist forms based, for example, upon the “Blue Economy”. The purpose of this paper is to focus on the impact and future of sailing events using the Rolex Middlesea sailing event as a specific case. In turn it evaluates current and future contributions to both the Maltese tourist economy and broader experiences and lessons of such events for other regional destinations. Consideration is given to the overall impact of the Rolex race for Maltese tourism; how the event can be improved to enhance its contribution to Maltese tourism; and what challenges the event faces in promoting Malta as an “alternative” tourism destination. Conclusions assess the benefits and barriers for developing maritime events and for sailing and yachting sectors as an alternative tourism option for Malta. In turn, it provides a specific and unique case that reviews implications for such events and, at a broader policy context, lessons for developing niche event markets for tourism destinations generally.

This research focusses upon an inductive approach using qualitative and case study research methodologies. Secondary data for events management, sports tourism sailing and yachting and niche market development provide a contextual framework. Primary research is used to collect qualitative data which are based on purposeful sample selection of interviews from professionals associated with Maltese maritime industries and key stakeholder groups. The data are analysed through discourse analysis techniques utilising grid matrices to evaluate and ascertain common themes and responses that occur from the discussions and questions asked.

Results point to lessons learnt and future policy directions for the Blue economy and sailing and yachting as drivers for change. Results show that the RMSR can clearly create opportunities for the establishment of new innovative tourism markets. In turn, it is also recognised that this can lead to a stronger sailing and yachting tourism industry not only within Malta but also help regenerate or sustain interest in maritime traditions and stimulate new opportunities for maritime tourism and broader opportunities for the growth of the “blue economy” agenda across the region and further afield.

This single case study can be best described as an “exploratory” study. It deals with how an event is structured, functions and performs particularly within the different inter-organisational partnerships. In this context, the research deals with the case study of a real-life event and therefore its academic value may tend to be rather specific and industry focussed. The empirical value of the enquiry, nonetheless, can provide a platform to draw more general assertions regarding the hosting of sailing and yachting events and consequences more broadly for events management theory and practice.

Evidence from the research also suggests that sailing and yachting has the capability of lending itself to many different areas of investment and new business development opportunities such as overwintering for yachts and corporate business event sponsorships linked to a growing MICE market. The need to engage with local communities at a local level is also recognised as a potential for building recognition and skill capacity. This, in turn, can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth.

The RMSR demonstrates that such an event can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth. The growth potential of the RMSR is thus broad and, in many ways, may continue to assist Malta in diversifying its traditional tourism markets, capitalising assets, developing opportunity for its local communities, encouraging business opportunity and assisting in developing a higher quality tourism focus for the Islands.

Detailed and insightful research on sailing and yachting in Malta remains fairly limited and there is little hard evidence to prove the value of such events since there is little available data on differential spending patterns and little cost/benefit analysis undertaken. The RMSR case provide unique research which sets out to explore the role of the RMSR to Malta’s tourism product, identify and evaluate factors for success, evaluate key contemporary issues and challenges in hosting the event, evaluate the future potential of such events for Malta’s tourism economy and draw broader benefits and lessons for hosting events of this nature.

Developing an effective destination branding strategy in places that have a negative image is still a difficult challenge to overcome for place marketers. Therefore, the purpose of this paper is to analyze how developing and promoting a new cuisine can transform a negative destination image into a positive one. The main premise is that food can be an effective way of rebranding a destination.

The research method used for this exploratory study was the qualitative content analysis of 50 articles from newspapers and magazines in English and websites from the Mexican tourism boards websites.

The results of the qualitative content analysis showed that local chefs (who are proud of their city and aim to promote their cuisine through the use of local products and the organization of food events) are fundamental for the development of a new and successful cuisine able to change the negative image of a destination.

The paper provides an innovative approach to destination image restoration by analyzing local gastronomy as an important means to offset the negative media projection of a damaged destination image.

This paper aims to explore the use of websites by tourist ports to assess whether they support ports in communicating their image and provide information and services to actual and potential customers.

An analysis of 129 tourist ports websites from ten Mediterranean countries was conducted using the 2QCV3Q model, a multi-purpose qualitative evaluation tool based on experts’ judgments.

The findings show that tourist ports’ websites are typically beautiful and well-managed, give ports a clear image and link them with the local territory; however, sample websites are only partially user-friendly, offer limited room for interaction and fail to provide all the expected information and services to the visitors.

This research provides an unprecedented picture of the use and quality of websites by tourist ports located in the Mediterranean Sea and offers a robust and exhaustive assessment tool that might be of interest to researchers. The tool might also help managers of tourist ports to improve their websites by making them more business- and customer-oriented.

本论文旨在研究旅游港口网站, 以评估其宣传港口形象和为现有和未来游客提供信息和服务的支持。

研究样本是来自10个地中海国家的129家旅游港口网站。本论文以专家评估为依据, 采用2QCV3Q模型和多目的定性评估工具来进行样本分析。

研究结果表明旅游港口网站一般都具有美丽和规范管理的特点, 为旅游港口树立一个清洁形象, 并展示当地地理环境；然而, 样本网站只是具备些许用户友好界面, 很少有很好的交互特性, 因此不能很好地为游客提供所需的信息和服务。

本论文提供了一个前所未有在地中海区域旅游港口网站使用和质量评估报告, 并且提出了一个强有力的评估工具, 这对于学术研究有着显著意义。这个评估工具还能帮助旅游港口经营者通过改善网站的商业体验和消费者体验来提高其网站的各种特性。

海洋旅游, 旅游港口, 海洋管理, 网站营销, 网站评估, 网站质量

研究论文

This paper aims to examine how Malta seeks to reposition itself as a “cultural heritage” tourist destination. After pursuing an expansion in its tourist industry in the 1970s, by the 1990s a sense of crisis prevails, due to the realization that irreversible environmental degradation is damaging the islands with regard to both the cultural heritage and ecological environment. This case study of Malta focuses on the conditions that prompt a policy of environmental intervention. The paper shows how a policy of change results from three main factors: pressures brought from various stakeholders, the availability of funding, and a sense that failure to act will have serious detrimental consequences.

The paper gives an account of recent historical background to explain the case of Malta's tourism. Governmental policy documents, press articles, promotional tourist literature, interviews with experts, and relevant stakeholders in the cultural and educational sphere form the basis for the authors' interpretation.

Governmental policy of investment in the environment is subject to resistance to change due to inertia, the costs of intervention and opposition from entrenched business interests. The role of opinion leaders, pressure groups and of volunteer‐run environmental NGOs is critical in exerting pressure on the government to adopt a policy of intervention to safeguard the environment and heritage as well as providing expertise and constituting agencies to whom the government can entrust the implementation of environmental projects.

The case of Malta as a small nation state offers indications that are not easily transferable but which shows the role of different stakeholders in the implementation of a policy of change.