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Hotel servicescapes have been extensively examined in the literature; however, there has been less attention on green servicescapes that attract consumers to visit green hotels. This model explores the relationship among green servicescapes – green items, green surfaces, natural environment, green consumerism and their outcomes, including intentions to return and green evangelism with a moderating role of green perceived quality.

The multi-wave method was utilized to gather data from China's major cities, Beijing and Shanghai. A total of 462 responses were received over three waves. Subsequently, the data were analyzed employing structural equation modeling (SEM) in Smart PLS 4.

The findings indicated that green servicescape – green items, green surfaces and natural environment – have a positive impact on green consumerism. The authors have discovered that green consumerism leads to positive intentions among consumers to return and engage in green evangelism. Green perceived quality significantly moderated the relationship between green servicescape and green consumerism.

The study offers insightful contributions to academia and managerial fields, encompassing consumer psychology, consumer behaviour, the stimulus-organism-response (SOR) framework and servicescapes. Additionally, it assists hotel managers in addressing challenges stemming from the competitive environment and creating a more environmentally friendly atmosphere.

The research focused on the innovative reflective model of green consumerism model and adopted a pioneering approach to examine green servicescapes within the hotel industry. This study enhances understanding of consumer intentions to return and the influence of green consumerism on green evangelism, while also quantifying the significance of green perceived quality.

Biofilms are bacterial communities embedded in exopolysaccharide, enhancing the difficulty of detaching bacterial cells from surfaces. Due to structural properties, it is difficult to detach biofilms. Many removal methods have been developed, but there are still some limitations such as sample size and reproducibility. “Spindle” was developed, producing a higher quality suspension which can be used for further study. The paper aims to discuss these issues.

The authors compared the enumeration of biofilm-forming cells detached from the spindle and stomacher in various surfaces. First, the authors chose stainless steel and polyvinyl chloride to attach biofilms and to be subjected to stomacher and spindle for up to 2 min. Also, the authors evaluated the efficiency of detachment from vegetable surfaces.

In a comparative experiment of abiotic surfaces, the spindle showed identical effectiveness for detaching biofilm-forming cells compared to the stomacher, recovering the population by 8-log for Escherichia coli O157:H7, Salmonella Typhimurium and Listeria monocytogenes. The spindle also showed no significant difference from the stomacher in the number of recovered cells which is 4-log from vegetable surfaces. However, turbidity after spinach was subjected to spindle was 4.37 NTU, while it was 99 NTU for stomacher, which was in accord with visual result about clearance.

This study demonstrated that the spindle is a useful to separate biofilms from surfaces without destructing structure, and thus it can be used for analysis in food laboratories as well as utilized for vegetable washing step in the food industry.

This article explores the impacts of the changing land-use on urban heat island (UHI) in an urban transformation zone in Ankara (Türkiye). Identifying a characteristic rural landscape until the 1950s, the study area experienced a drastic land-use change by razing the fertile landscape of the city and replacing it with a sealed surface. Development of the squatter houses after the 1960s and, subsequently, the implementation of a new housing morphology have introduced new sceneries, scales and surface conditions that make the study area a noteworthy case to analyze.

Regarding the drastic spatio-temporal change of the study area, this research assesses the impacts of the changing land-use on UHI based on three periods. Using 1957, 1991 and 2021 aerial imaginaries and maps, it analyzes the temperature alteration caused by the changing land-use. To do so, different surface types, green patterns and built-up areas have been modeled using Ankara climatic data and transferred to ENVI-Met to calculate the Universal Thermal Climate Index (UTCI) values.

The calculation has been developed over a transect covering an area of 40 m × 170 m, which includes diversity in terms of architecture, landscape and open space elements. To encourage future design strategies, the research findings deliberate into three extents that discuss the lacking climate knowledge in the ongoing urban transformation projects: impervious surface ratio and regional albedo variation, changing aspect ratio and temperature variation at the pedestrian level.

Urban transformation projects, being countrywide operations in Türkiye, need to cover climate-informed design strategies. Herein, the article underlines the critical position of design decisions in forming a climate-informed urban environment. Dwelling on a typical model of housing transformation in Türkiye, the research could trigger climate-informed urban development strategies in the country.

The present research aims to develop and test an evaluation support model for decisions alert soil surface saving to be used in the redevelopment of abandoned and degraded properties through involvement of private developers.

Adapting operations research principles to the public–private partnership features that are typical of urban planning issues, the model pursues a complex objective function, that concerns urban parameters to be attributed to properties to be recovered. An elaboration of a Pareto-optimal frontier has defined possible scenarios for different trends of the variables under consideration.

The efficiency of the model is verified through application to a real case study concerning urban renewal of a property in disuse located in a city in Southern Italy. The outputs confirm the potentialities and flexibility of the proposed model to support urban planning decisions by improving the implementation of conservation policies, in terms of a reduced impact of urban transformation projects on the available natural land surface.

Depending on the objectives of public sector, the model can generate a range of urban parameter combinations to be attributed to the recovered properties to achieve low consumption of natural surfaces, with bargaining between the public and private sectors around these parameters. The model can also be used in the initial phases of the renewal initiative, when it is necessary to define the costs and the revenues involved or to assess alternative solutions capable of reducing impacts on the environment.

The model can be applied to identify the appropriate rewards in a project that can stimulate the private developers to realize further public infrastructures and services than minimum quantities established by the current local urban regulations. In this sense, the model represents an original scientific reference in the current strategies promoted by the European Union for achievement of a “no net land take” by 2050, aimed at reducing natural surface occupied by buildings and roads.

The nature-based solutions (NBS) integrated in urban open spaces are a precious tool that provide better and wider ecosystem services in cities. An ecosystemic approach in planning, designing, and also managing green areas furthermore helps to improve the whole quality of life and perceived well-being of the citizens, increasing too their sense of belonging and fostering the neighboring communities. Under this point of view, greenery should not be considered as a cost but as an investment of public money finalized to improve the quality of life in the cities especially in facing climate change.

A comparison between costs and benefits produced by the green features in the cities allows to evaluate the advantages to include those solutions in planning and designing urban green areas. In the following chapter a step-by-step procedure is proposed to assess the ecosystem services provided by green areas in cities, compared to design, building, and maintenance costs. Some national and international examples are provided too.

To come up with a prudent decision on the installation of an appropriate green wall (GW) on buildings, this study presents a novel decision-making algorithm. The proposed algorithm considers the importance of barriers hampering GW adoption, as well as their relationships with regard to different types of GWs existing in a contextual setting.

The proposed methodological approach is based on the integration of qualitative and quantitative techniques by employing focus group discussion, fuzzy-based best-worst method and fuzzy TOPSIS.

Based on the experiences of qualified experts involved in related projects in Hong Kong, the following conclusions are drawn: (1) cost, installation and maintenance-related barriers are perceived to have the highest importance, (2) modular living wall system is the most suitable GW system for the context of Hong Kong and (3) existing barriers are found to have a pivotal role in the ranking of the most suitable GW systems.

The findings provide valuable insight not only for policymakers and stakeholders, but also for establishing a methodological approach that can assist decision-makers in identifying the most beneficial GW system rather than the most applicable one. This could have significant implications and introduce potential changes to the common way of practice within the industry and lay the foundation for wider adoption of GW.

While previous studies have investigated the sustainability-related issues of GW façade applications, the current body of knowledge is deprived of a comprehensive methodological approach for the selection of the most suitable GW systems.

This paper aims to report strategies towards a green campus project at Politecnico di Torino University, a 33,000-students Italian higher education institution (HEI), and estimate the avoided ecological footprint (EF) of different scenarios accounted for open spaces.

A consumption-based study has been developed to analyse the current EF of the main campus site. Data were collected from different departments and administrative units to identify the measure of the pressure exerted by the campus activities on the ecosystem. Then, possible scenarios were accounted for open spaces along five different design layers: energy, water, landscape, food and mobility. Acting on the spaces by means of biophilic design and user-driven design requires complex considerations on university’s anticipated future needs and a wide-ranging evaluation of the most appropriate pathways forward according to all university stakeholders, far beyond the mere accounting of avoided EF.

A reduction of the 21 per cent of the current EF can be achieved through the solutions envisaged in the green campus project along the open space layers. Moreover, universities have the opportunity to not only improve the sustainability of their facilities but also demonstrate how the built environment can be designed to benefit both the environment and the occupants.

The acknowledgement of predicted behavioural change effects is a question left open to further researchers on methods and indicators for social impact accounting and reporting in truly sustainable university campuses.

This is the first research that estimates the EF of an Italian HEI. The research represents also an innovative approach integrating the EF reduction scenarios in the design process of the new masterplan of open spaces, trying to identify the connection between environmental impact reduction and improvement in users’ perception.

After reading and analyzing the case study, the students would be able to identify the main stakeholders and decision-makers and their importance and influence on the environment for a product, evaluate the value chain of the product and critical decision-makers, evaluate the various ways to avoid falling into the trap of greenwashing and examine the marketing strategy to market an environmentally friendly product.

LIKO-S is a Czech manufacturing and construction company. The company has been designing and creating intelligent solutions, such as green facades or vertical greenery systems, to save energy in building heating and cooling systems. The company launched green facades in the Czech market. However, the main obstacle was the need for supporting data to showcase the positive environmental impact of green facades. Under these circumstances, Libor Musil’s main objective was to overcome prevalent misconceptions about green facades and find a suitable market segment. The situation worried the company, as LIKO-S had heavily invested in developing and marketing the green walls. The management had to tackle this challenge as soon as possible to recover the substantial research and development and marketing investments. Furthermore, owing to lack of information, even genuinely sustainable products were seen as greenwashing. In addition, bad or wrong customer perceptions of these walls might spill over to other products, tarnishing the company’s image and threatening its survival in the domestic market. Under these circumstances, competitors might enter the Czech market, jeopardizing the company’s overall profits. Consequently, Libor was in a great dilemma about managing the financial and reputational risk of the company. Should Libor close the green walls unit, explore different markets/uses or help increase awareness among the general population about green walls by finding a suitable marketing strategy?

The case study was designed for graduate-level students in the strategic management (CSR and innovation module) courses. However, the case could also be an excellent addition to marketing courses dealing with customers’ perceptions of innovative products and strategies to improve the adoption of the product.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship

The purpose of this chapter is to discuss design principles applied to nature-based solutions (NBS) within the urban and peri-urban environment. It is divided into three parts: the first part tries to set the physical space of the interventions, with some reflections on the notion of “city,” introducing the concept of the technosphere. The second part elaborates on the concept of coexistence, particularly with respect to the attitude toward the projects, whereas the designer tries to embody the changes, either in new buildings, new plans, or even in the retrofitting of the existing urban environment, with the aim of integrating green systems within the complex built environment. The third part illustrates different case studies where, at the different scales, NBS are implemented.

Green walls (GWs), comprising living walls and green facades, have been touted as environmentally friendly products in architectural design. GWs can be viable in every aspect of sustainability; they provide residents of buildings with a wide range of economic, social and environmental benefits. Despite this, the adoption rate of GW is still in its infancy stage, and the existing literature concerning the hindrances inhibiting GW adoption is very limited. To address these gaps, the aim of this paper is to identify and prioritize the hindrances to GW adoption in Hong Kong.

After identifying 17 hindrances through an in-depth review of literature, the fuzzy Delphi method (FDM) is employed to refine the hindrances based on the local context with the help of 21 qualified experts in the field. Subsequently, Fuzzy Parsimonious Analytic Hierarchy Process (FPAHP) is exploited as a recently developed technique to prioritize the identified hindrances.

Results reveal that the most significant hindrances to the adoption of GW are maintenance cost, high installation cost, difficulties in maintenance, sophisticated implementation and inducement to fire. Findings call for scholars to address ways to improve GW installation practices and methods in order to eradicate the hindrances and provide lessons for policymakers, assisting them in facilitating the larger-scale adoption of GW.

Considering the dearth of studies on hindrances to the adoption of GWs, this paper provides a comprehensive outlook of the issue, providing knowledge that can be used as a building block for future scholars within the field. It also provides valuable insights for stakeholders within the construction industry about the hindrances to the adoption of GWs which could direct their efforts toward better implementation of it.