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Filby, P. William. American & British Genealogy & Heraldry: A Selected List of Books. 3d ed. Boston: New England Historic Genealogical Society, 1983. $49.95. 736p. LC 84—865. ISBN 0—88082—004—7. OCLC 9322929. With the publication of his first edition of American & British Genealogy & Heraldry in 1970, William Filby began an enterprise that was to qualify him as the leading contemporary bibliographer of genealogy and local history. Revised first in 1975 and now in 1983, this important work has grown through successive stages to a size and scope that is unmatched in its field. When the first two editions of his work were published, Filby was serving as director of the Maryland Historical Society. Since his retirement from that post, he has devoted his time to writing or editing several important genealogical works, notably the Passenger and Immigration Lists Index, A Bibliography of Ship Passenger Lists, and Who's Who in Genealogy and Heraldry, in addition to this third edition of his bibliography.

The purpose of this paper is to draw a parallel between color combinations in coats of arms of the twelfth century and color combinations in current brand logotypes of 400 companies from the Forbes Global 2000 list.

In this work, the frequency of color combinations displayed in medieval coats of arms and in the brand logotypes of the top 400 largest companies in the Forbes list were compared.

One of the main findings of this research is the stability of color usage in two visual identity systems – coats of arms and brand logotypes – although 800 years separate them. In these two identification systems, almost the same colors are preferred or rejected. Yet, even though it is regularly argued that color will submerge the consumption world, this research shows that, in the twenty-first century, visual identities of brands are rather less colorful than medieval coats of arms: nowadays, at a global level, half of the logotypes are formed with white combined with red and/or blue.

By drawing a parallel between two visual identification systems that are coats of arms and logotypes, the results from this study highlight the stability in color usage and color combinations along the centuries. Thus, it seems that modern analysis of color combination practices could greatly benefit from the history and historical evolution of coats of arms. Far from being out of date, the study of coats of arms can provide marketers with interesting insights about the rules and implementation of color combinations when designing logotypes.

The aim of this publication is to list the catalogues of the Department of Manuscripts which are in regular use. Catalogues which have been superseded by later publications are not normally included, since whatever their historical or bibliographical interest they are no longer everyday working tools. To save space in cross‐reference, the catalogues, etc., here listed have been numbered serially in Clarendon type, thus: 31. This numeration has no other significance.

Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational weaknesses. However, whereas a weak visual identity may be a symptom of corporate malaise, a new visual identity, although powerful, should be used as part of an integrated approach when repositioning an organization.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

In 1937, a pictorial fine art map of the University of Toronto was designed and painted by artist Alexander Scott Carter. The map was commissioned by Vincent Massey, then High Commissioner for Canada in Britain, and given as a gift to Hart House. As a vibrantly visual rendition of the university's historical lineage, the map depicts the evolution of the university's various colleges along with its founders, contemporary geographical boundaries, and lush and verdant landscapes. The purpose of this paper is to inquire into its cultural and historical importance.

The paper analyses, and provides a viewpoint on, A. Scott Carter's map.

Carter's map reveals the discursive and visual interpretive frameworks in which the map was situated and the narratives and myths that it sanctioned. The map performs an important function in authorizing the collective identity of the university and its actual and imagined communities. It provides a cultural expression of shared values, ideals, and particular historical traditions. The university's place in the hierarchy and tradition of Canadian higher education in the British Commonwealth is embodied in the map at a time when such ideas were under scrutiny by professors and intellectuals who were arguing for the extrication of Canada from colonial inheritances.

Carter's map highlights the university and its integral cultural artifacts, spaces, and practices as being replete with contested meanings, experiences, and symbolism. Through dynamic cartography, new approaches in deciphering the official and informal campus emerge to produce a nuanced and multifaceted historical picture of university and academic cultures.

This is a selective annotated bibliography of the literature on Christopher Columbus from 1970 to 1989. The subject is particularly relevant considering the approach of the Quincentenary of the “discovery” of America in 1992. For that same reason, there has been an outpouring of literature on the subject since 1990, a significant subset of which contributes to are interpretation of Columbus the man, his voyages, and their impact on the new world. It is hoped that this more recent literature will be part of a subsequent annotated bibliography.

The winter 1991 issue of Reference Services Review featured an annotated bibliography of literature on Christopher Columbus from 1970 to 1989. That literature covered such topics as Columbus' ancestry, heraldry, and the locations of both his American landfall and burial site. This annotated checklist focuses mainly on Columbus' legacy, on works that offer a dissenting point of view from most previous writings about Columbus (and on works that react to the dissenters), on material written by Native American and other non‐European authors, and on materials published by small and noncommercial presses.