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This paper aims to focus on the concept of agritourism and how its development and promotion can contribute to the achievement of a number of sustainable development objectives, including those related to reducing inequalities, fighting poverty, sustainable consumption and production and ensuring food security.

Professionals and experts in the fields of agriculture, aquaculture and tourism were interviewed to better understand the challenges of agritourism and how it could contribute to the achievement of sustainable development objectives in mountainous and arid regions.

The results highlight the environmental, economic and social benefits that can be derived from the practice of agritourism and how this can be a distinguishing feature for a country in which conventional tourism is struggling to develop. participation in farm life for various activities is a key element of any agritourism activity. The results also confirmed the various benefits of the practice, both for farmers and tourists and that it contributed directly to the achievement of certain objectives such as poverty alleviation, reduction of inequalities, food security and preservation of water resources.

This research has certain limitations, the first being the fact that it is a qualitative study and the results cannot be extrapolated; second, it only took into account the point of view of a certain category of people, namely, experts and tourism professionals.

New elements were also identified, in particular, concerning certain perceived risks related to the practice of agritourism such as bio-piracy or damage to national heritage, as well as the appropriation and use of ancestral practices for commercial purposes by other countries.

The purpose of this chapter is to present secondary data around how the Principles for Responsible Management Education (PRME) are adopted in a global context whilst making comparisons with the Travel and Tourism Competitiveness Index from the Travel and Tourism Competitiveness Report 2019. The discussion is centred around young adults (Generation Z) and their potential role and importance. In essence, we are trying to examine if tourism sustainability educational practice adopted within countries appears to transition into industry practice. For this, we consider success both from the perspective of tourism sustainability and general economic competitiveness. The findings suggest significant gaps (or current failure) between PRME delivery and achieving tourism sustainability globally, but generally highlight economic success where PRME uptake is strong. Thus, it would appear that PRME is not yet transitioning into industry practice; therefore, more needs to be done or adapted to achieve greater tourism sustainability, and we emphasise the role of Generation Z within this.