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This paper aims to examine how direct-to-consumer advertising (DTCA) in terms of endorser selection and message tonality affect patients' self-efficacy, response efficacy, and compliance.

This study employed a 3 (Endorser: physician, patient, or celebrity)×2 (Tonality: supportive vs threatening) experimental design. Subjects were 1,211 people with diabetes from Germany.

First, the study shows that the interaction between message sender and tonality significantly affects all dependent variables such as self-efficacy, response efficacy, and patient compliance. Second, physicians as endorsers work best when they use unfavorable, threatening arguments. The results are significant for all dependent variables such as self-efficacy, response efficacy, and patient compliance. Most surprisingly, patients judge attitude significantly higher if physicians use threatening instead of supportive argumentation. Third, tonality does not play a dominant role for patients as person-based testimonials. Fourth, a celebrity performs best by using a supportive message. With regard to stimulating health outcome (self-efficacy, response efficacy, and patient compliance) the celebrity has a significant impact in the supportive rather than in the threatening condition.

This is the first empirical study that examines the effects of DTCA in terms of endorser selection and message tonality on patients' self-efficacy, response efficacy, and compliance.

The purpose of this paper is to inspire a different way of thinking about digitalization and organizational change by theorizing simultaneity as an alternative to the otherwise dominant root metaphor of sequence in the literature on digitalization and organizational change.

The theoretical argument is based on a reading of central contributions to the literature on digital technology and organizational change, and particularly inspired by the work positing a constitutive entanglement of technology and organization. We argue for an extension of this line of thinking with a reading of Latour’s notion tonalities. The relevance of the theoretical argument is demonstrated through an illustrative empirical example of the phenomenon digital-ready legislation.

The paper identifies sequence as a root metaphor in the organization and digital change literature. It develops a simultaneity view and illustrates its relevance through the example of digital-ready legislation, pinpointing how technological, organizational and legal elements are attuned to one another at the same time rather than in sequence.

The sequentiality view has dominated the change management research, which has travelled from research into practice. The simultaneity view has the potential to offer a new approach to planning change, with a focus on the simultaneous alignment of, e.g. legal, organizational and technological elements.

The paper offers an alternative to dominant views on digitalization and organizational change, drawing on an overlooked notion in Latour’s scholarship, namely tonalities. This has potential to qualify the entanglement thesis and develop simultaneity as a new metaphor for understanding digital change.

The purpose of this paper is to present the design and implementation of music courseware that features a music search system that uses impression keywords. The paper applies the courseware to Kansei (sensibility) development for elementary and junior high school students. The objectives of this courseware are to cultivate children's sensitivity to the mood of a music selection; an understanding of the effects of tonality on the mood of the music; and) an ability to appreciate and express music through activities such as searching, selecting, and listening while also utilizing information about musical impression. The courseware is also designed to support teachers who do not specialize in music education.

Music courseware is designed containing the following three components: a semantic associative search engine that enables the retrieval of media data related to impression keywords selected by users; interfaces and tools for music retrieval and learning, which support users as they study the mood of the music in an easy‐to‐understand format using basic music teaching scenarios; and basic music teaching scenarios that are designed and created by elementary school teachers to encourage student understandings of the tonality and mood of the music in a practical manner.

The results of several qualitative and quantitative experiments show that this courseware assists children in independently learning musical elements by feeling, understanding, and expressing music impressions using words from the courseware that are extracted automatically from musical elements, such as key, rhythm, tempo, pitch, melody, and harmony.

Additional applications in various elementary and junior high school settings are needed to address a variety of practical, real‐life teaching scenarios.

This courseware have the potential to support enrichment programs not only in ordinary schools but also in a wide range of non‐educational settings, such as welfare care, disability care, and cross‐cultural communication.

The main feature of this courseware is its multimedia database technology, which applies Kansei to music education, thereby enabling students to understand the mood and structure of music based on their own subjective impressions using an objective framework.

Editors of employee magazines may be torn between diverging expectations among their stakeholders. The management might be interested in strategically supportive communication, whereas employees might expect objective, independent, or critical coverage. Based on quantitative data, the paper aims to analyze how the editors perceive these expectations, how they see their professional role in this field of tension and how critically the magazines report.

The authors conducted a quantitative survey of 197 editors of employee magazines and a quantitative content analysis of 200 articles of employee magazines.

Editors perceive differences regarding the expectations of management and employees. These discrepancies, in turn, contribute to the experience of role conflicts. Our analysis reveals three types of editors: the voice of the management, the critical observer and the consensus-oriented mediator.

The study addresses the scarcely investigated area of conflict in which editors of employee magazines work. It is one of the first studies to analyze editors' perceived expectations of stakeholders, their professional self-perception and potential role conflicts with a quantitative survey. For the first time, quantitative methods are used to examine the causes of editors' role conflicts.

Social networks were created to connect with friends. Therefore, communication in social networks allows addressing individual contacts of each user and is often rather private by nature. Organizations can use this to communicate frequently and personally with their stakeholders. Therefore, this study investigates how organizations use personalization in their social media communication.

This study uses a quantitative content analysis of Facebook posts from ten large companies (N = 500). The posts were analyzed regarding the sub dimensions of personalization, individualization and privatization, as well as type of post, tonality, emotions, user reactions and topics.

Companies at least partially personalize their communication on Facebook. Overall, 28% of all posts were personalized. Personalized posts were almost always positive regarding tonality and mostly positive regarding emotions. While the personalized posts in this study have fewer user reactions than non-personalized posts, they still have a rather high absolute number of reactions. Regarding personal characteristics, results show that professional competence and appearance were mainly addressed. Concerning privatization, only very few posts showed an individual in a private setting.

The present work gives an overview of how personalized posts differ from non-personalized posts and looks at depicted individuals as well as the use of private elements. By applying the conceptualization of Van Aelst et al. (2012) and by looking at organizations’ use of personalization on the social media platform Facebook, it sheds light on an area that has not been the center of attention so far and helps to expand the current state of personalization research.

This contribution deals with the effects of atmospheres. It considers the interest in atmospheres as part of a fundamental change in the mode of individual reasoning which is characterised in contemporary post-industrial societies by an ‘experience orientation’. Atmospheres, which highlight the fact that the subjective state of a person can change in relation to the sensory qualities of the environment, become an interesting concept within this development. The chapter starts from the observation that – in spite of the importance that atmospheres have for spaces of leisure and tourism – there is little research on atmospheres in leisure and tourism studies. It presents three dimensions of effects of atmospheres (emotions and affective tonalities, attention, gesture) that allow us to understand why and how atmospheres matter. The second part links the effects of atmospheres to leisure and tourism, where it proposes distinguishing the corporeal and the sociocultural dimensions of atmospheres. Finally, it discusses the possibilities of designing atmospheres and stresses the necessity for further empirical research.

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

The purpose of this paper is to analyze the crisis information posted by publics on the social media platform Instagram about leading fast food companies as well as the responses by the companies and their general use of Instagram.

In two quantitative content analyses, 711 Instagram posts were identified in a two-week constructed time period that related to the ten largest fast food chains in the world.

It was found that negative content about these companies is posted by customers and employees alike and that the negative tonality primarily stems from issues with service and the work environment. The study also showed that the companies are just starting to discover Instagram and have very little engagement with users. None of the companies responded to the negative posts of customers and employees.

The analysis only evaluated posts with negative hashtags about ten fast food companies. Future research should expand the analysis to all posts about a certain sector as well as expand the scope of the research beyond the fast food sector.

The results of the study are a call-to-action for public relations professionals to engage with their publics on Instagram and actively use the app as a pre-crisis monitoring and crisis response tool in their social media plans.

Instagram is a fast-growing social media channel, yet research into this platform is lacking. The findings of this study should be a challenge to public relations practitioners to put Instagram next to Facebook and Twitter at the center of their social media strategy.

Closed circuit television (CCTV) imaging is an increasingly used technology and it is now common place for law enforcement to access CCTV footage as an investigative tool to assist in the nomination of a person of interest, or to aid in the prosecution of an offender. The purpose of this paper is to discuss the role of imaging practitioners in the analysis and interpretation of CCTV images within a law enforcement context. It explores and addresses the limitations of CCTV imaging in evidence with a focus on the interpretation of changes in the visual representation of clothing items.

This paper demonstrates the variations observed in four dark toned garments imaged using one CCTV camera with two different recording settings – visible light and near infrared. The device used was installed and operated in a manner comparable to that used in the public domain, the resulting images indicative of those experienced in casework.

The results display a noticeable change to the tonality of each clothing item between the varied recording conditions. These inconsistencies highlight the limitations of layperson analysis and identify the importance of the inclusion of imaging practitioners when interpreting and analysing such images as evidence.

With an abundance of images in the society, layperson interpretation has become common place. Recognising the value of trained imaging practitioners who can assist law enforcement in analysis and interpretation is paramount to ensuring CCTV images as evidence are used appropriately.

The purpose of this paper is to identify and analyse the news coverage and sentiment of real estate-related trends in Germany. Trends are considered as being stable and long-term. If the news coverage and sentiment of trends underlie cyclicity, this could impact investors’ behaviour. For instance, in the case of increased reporting on sustainability issues, investors may be inclined to invest more in sustainable buildings, assuming that this is of growing importance to their clients. Hence, investors could expect higher returns when a trend topic goes viral.

With the help of topic modelling, incorporating seed words partially generated via word embeddings, almost 170,000 newspaper articles published between 1999 and 2019 by a major German real estate news provider are analysed and assigned to real estate-related trends. Through applying a dictionary-based approach, this dataset is then analysed based on whether the tone of the news coverage of a specific trend is subject to change.

The articles concerning urbanisation and globalisation account for the largest shares of reporting. However, the shares are subject to change over time, both in terms of news coverage and sentiment. In particular, the topic of sustainability illustrates a clearly increasing trend with cyclical movements throughout the examined period. Overall, the digitalisation trend has a highly positive connotation within the analysed articles, while regulation displays the most negative sentiment.

To the best of the authors’ knowledge, this is the first application to explore German real estate newspaper articles regarding the methodologies of word representation and seeded topic modelling. The integration of topic modelling into real estate analysis provides a means through which to extract information in a standardised and replicable way. The methodology can be applied to several further fields like analysing market reports, company statements or social media comments on real estate topics. Finally, this is also the first study to measure the cyclicity of real estate-related trends by means of textual analysis.