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This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence, consumers' intention to purchase grows significantly, especially in the retail sector, whereby retailers provide lucrative offers to motivate consumers. The study develops a theoretical framework based on media-richness theory to investigate the role of perceived anthropomorphism toward an intention to purchase products using AI.

The study is based on cross-sectional data through an online survey. The data have been analyzed using PLS-SEM and SPSS PROCESS macro.

The results show that consumers tend to demand anthropomorphized products to gain a better shopping experience and, therefore, demand features that attract and motivate them to purchase through artificial intelligence via mediating variables, such as perceived animacy and perceived intelligence. Moreover, trust in artificial intelligence moderates the relationship between perceived anthropomorphism and perceived animacy.

The study investigates and concludes with managerial and academic insights into consumer purchase intention through artificial intelligence in the retail and marketing sector.

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint and artificial intelligence. To achieve this study’s goals, a comprehensive research model was developed that included three dimensions of intrinsic and extrinsic motivation, intrapersonal and interpersonal constraint and awareness of and trust in artificial intelligence, in comparing orbital and suborbital space tourism groups.

A questionnaire was carried out with respondents who wanted to participate in orbital (n = 332) and suborbital (n = 332) space tourism in the future. Partial least squares-structural equation modeling, fuzzy-set qualitative comparative analysis, multi-group analysis and deep learning were used to understand potential space tourist behavior.

Extrinsic motivation has the greatest positive impact on behavioral intention, followed by awareness of and trust in artificial intelligence, while intrapersonal constraint strongly negatively affects behavioral intention. Surprisingly, interpersonal constraint is insignificant by partial least squares-structural equation modeling but is still one of sufficient causal configurations by fuzzy-set qualitative comparative analysis. Interestingly, the two types of space tourism have very distinct characteristics.

This study created a comprehensive integrated research model with three dimensions of motivation, constraint and artificial intelligence, along with potential orbital and suborbital space tourist groups, to identify future consumer behavior. Importantly, this study used multi-analysis methods using four different approaches to better shed light on potential orbital and suborbital space tourists.

对不同类型太空旅游所识别的不同类别太空游客行为的研究有限。 为了解决这一缺陷, 这项工作研究了哪些因素使消费者参与轨道和/或亚轨道太空旅游, 以及动机、约束和人工智能三个维度。 为了实现研究目标, 在比较轨道和亚轨道太空旅游群体时, 开发了一个综合研究模型, 包括内在和外在动机、内在和人际约束以及对人工智能的认识和信任三个维度。

对希望在未来参与轨道 (n = 332) 和亚轨道 (n = 332) 太空旅游的受访者进行了问卷调查。 利用偏最小二乘法 (PLS)-结构方程模型 (SEM)、模糊集定性比较分析 (fsQCA)、多组分析和深度学习来了解潜在的太空游客行为。

外在动机对行为意图的积极影响最大, 其次是对人工智能的认识和信任, 而内在约束对行为意图有强烈的负面影响。 令人惊讶的是, 人际约束对于 PLS-SEM 来说是微不足道的, 但对于 fsQCA 来说仍然是充分的因果配置之一。 有趣的是, 这两类太空旅游具有非常鲜明的特点。

这项工作创建了一个全面的综合研究模型, 具有动机、约束和人工智能三个维度, 以及潜在的轨道和亚轨道太空旅游群体, 以确定未来的消费者行为。 重要的是, 这项研究采用了多种分析方法, 使用四种不同的方法来更好地揭示潜在的轨道和亚轨道太空游客。

existe una investigación limitada sobre el comportamiento de las diferentes categorías de turistas espaciales identificados por diferentes tipos de turismo espacial. Para abordar esta deficiencia, este trabajo examina qué factores hacen que los consumidores participen en el turismo espacial orbital y/o suborbital, junto con tres dimensiones de motivación, restricción e inteligencia artificial. Para lograr los objetivos del estudio, se desarrolló un modelo de investigación integral que incluía tres dimensiones de motivación intrínseca y extrínseca, restricción intrapersonal e interpersonal, y conocimiento y confianza en la inteligencia artificial, al comparar grupos de turismo espacial orbital y suborbital.

se realizó un cuestionario con los encuestados que querían participar en el turismo espacial orbital (n = 332) y suborbital (n = 332) en el futuro. Se utilizaron modelos de ecuaciones estructurales (SEM) de mínimos cuadrados parciales (PLS), análisis comparativo cualitativo de conjuntos borrosos (fsQCA), análisis multigrupo y aprendizaje profundo para comprender el comportamiento potencial del turista espacial.

la motivación extrínseca tiene el mayor impacto positivo en la intención de comportamiento, seguida de la conciencia y la confianza en la inteligencia artificial, mientras que la restricción intrapersonal afecta negativamente la intención de comportamiento. Sorprendentemente, la restricción interpersonal es insignificante por PLS-SEM, pero sigue siendo una de las configuraciones causales suficientes por fsQCA. Curiosamente, los dos tipos de turismo espacial tienen características muy distintas.

este trabajo creó un modelo de investigación integral integral con tres dimensiones de motivación, restricción e inteligencia artificial, junto con posibles grupos de turistas espaciales orbitales y suborbitales para identificar el comportamiento futuro del consumidor. Es importante destacar que este estudio empleó métodos de análisis múltiple utilizando cuatro enfoques diferentes para arrojar mejor luz sobre los posibles turistas espaciales orbitales y suborbitales.

This study aims to show the inconsistency of the approach to the development of artificial intelligence as an independent tool (just one more tool that humans have developed); to describe the logic and concept of intelligence development regardless of its substrate: a human or a machine and to prove that the co-evolutionary hybridization of the machine and human intelligence will make it possible to reach a solution for the problems inaccessible to humanity so far (global climate monitoring and control, pandemics, etc.).

The global trend for artificial intelligence development (has been) was set during the Dartmouth seminar in 1956. The main goal was to define characteristics and research directions for artificial intelligence comparable to or even outperforming human intelligence. It should be able to acquire and create new knowledge in a highly uncertain dynamic environment (the real-world environment is an example) and apply that knowledge to solving practical problems. Nowadays artificial intelligence overperforms human abilities (playing games, speech recognition, search, art generation, extracting patterns from data etc.), but all these examples show that developers have come to a dead end. Narrow artificial intelligence has no connection to real human intelligence and even cannot be successfully used in many cases due to lack of transparency, explainability, computational ineffectiveness and many other limits. A strong artificial intelligence development model can be discussed unrelated to the substrate development of intelligence and its general properties that are inherent in this development. Only then it is to be clarified which part of cognitive functions can be transferred to an artificial medium. The process of development of intelligence (as mutual development (co-development) of human and artificial intelligence) should correspond to the property of increasing cognitive interoperability. The degree of cognitive interoperability is arranged in the same way as the method of measuring the strength of intelligence. It is stronger if knowledge can be transferred between different domains on a higher level of abstraction (Chollet, 2018).

The key factors behind the development of hybrid intelligence are interoperability – the ability to create a common ontology in the context of the problem being solved, plan and carry out joint activities; co-evolution – ensuring the growth of aggregate intellectual ability without the loss of subjectness by each of the substrates (human, machine). The rate of co-evolution depends on the rate of knowledge interchange and the manufacturability of this process.

Resistance to the idea of developing co-evolutionary hybrid intelligence can be expected from agents and developers who have bet on and invested in data-driven artificial intelligence and machine learning.

Revision of the approach to intellectualization through the development of hybrid intelligence methods will help bridge the gap between the developers of specific solutions and those who apply them. Co-evolution of machine intelligence and human intelligence will ensure seamless integration of smart new solutions into the global division of labor and social institutions.

The novelty of the research is connected with a new look at the principles of the development of machine and human intelligence in the co-evolution style. Also new is the statement that the development of intelligence should take place within the framework of integration of the following four domains: global challenges and tasks, concepts (general hybrid intelligence), technologies and products (specific applications that satisfy the needs of the market).

Introduction: Artificial intelligence (AI) is being extensively used to solve complex problems in the industry. AI provides several benefits such as providing visibility in the processes, reducing time, improving accuracy, saving time, helping in the decision-making process, etc. Due to the range of benefits of AI technologies, organisations readily adopt this technology. However, there are several challenges that the organisation faces during the implementation of AI. These challenges are in context to human resource (HR) development for successful implementation of AI across different functions and are discussed in this chapter.

Purpose: Although we know that AI technology is widely accepted in human resource management (HRM) due to its various benefits. But the organisations face many challenges during the implementation of AI. The focus of the study is to explore the literature on AI in HRM, identify the challenges of implementing AI and provide potential future research direction based on a systematic literature review.

Methodology: To explore the literature on AI in HRM, the study undertakes a systematic literature review. The study identifies, analyse and classifies the literature to provide a holistic view of HR challenges in implementing AI. The study is built on a review of 47 documents, including the articles, book chapters and conference papers using the Scopus database for the past 10 years (2012–27 January 2022).

Findings: The study provides an overview of the documents published in Scopus in this area through a systematic literature review. The study reveals that a significant amount of growth in the publication has been shown in the past 10 years. The maximum and continuous growth is shown after 2017. The maximum number of papers are published in India, the USA and China. The study identifies major eight challenges of AI implementation in HRM. The study also provides a secondary case to deep dive in this area based on a systematic literature review.

Research Limitation/Implication: The challenges identified in the study are not empirically tested. Each of the identified challenges should be empirically examined. This study has expanded the body of knowledge of AI in HRM. This study will help the academicians and practitioners work on the identified challenges and help the organisations ease in adopting AI.

Originality/Value: This study represents the first work that integrates AI implementation challenges in HRM.

The existing technology acceptance models have not yet investigated functional and motivational factors impacting trust in and use of conversational artificial intelligence (AI) by integrating the feedback and sequential updating mechanisms. This study challenged the existing models and constructed an integrated longitudinal model. Using a territory-wide two-wave survey of a representative sample, this new model examined the effects of hedonic motivation, social motivation, perceived ease of use, and perceived usefulness on continued trust, intended use, and actual use of conversational AI.

An autoregressive cross-lagged model was adopted to test the structural associations of the seven repeatedly measured constructs.

The results revealed that trust in conversational AI positively affected continued actual use, hedonic motivation increased continued intended use, and social motivation and perceived ease of use enhanced continued trust in conversational AI. While the original technology acceptance model was unable to explain the continued acceptance of conversational AI, the findings showed positive feedback effects of actual use on continued intended use. Except for trust, the sequential updating effects of all the measured factors were significant.

This study intended to contribute to the technology acceptance and human–AI interaction paradigms by developing a longitudinal model of continued acceptance of conversational AI. This new model adds to the literature by considering the feedback and sequential updating mechanisms in understanding continued conversational AI acceptance.

This study aims to investigate about the use of artificial intelligence (AI) (man machine relationship) regarding organizational behavior. The aim of this research paper is to analyze whether the current AI is used also to replace man in “creative” activities.

This study is based on a qualitative and explorative approach. It is made a review of the literature with “Scopus” and “Web of Science” databases. The research fields are AI, organizational behavior, man-machine relationship and creativity.

Analyzing whether the intensive use of AI in organizational behavior can replace human work in creative activities.

The connection of AI with creative activities within the organization is only just beginning. For this reason, other sources, like Harvard Business Review, public reports and professional papers found on the internet have been considered. The most important limitation of this paper is that all the results presented here do not concern a single case study.

In this paper, there are some examples that can show the use of AI in creative activities; however, this does not complete the situation facing companies in any sector because the AI technologies used within enterprises are constantly evolving. It is possible to continue to do research in this field.

The paper is meaningful because highlights the development of AI toward creative activities typically of human resources. It is also interesting because it analyzes the exploratory use of AI in increasingly human work, generating positive and negative externalities.

Companies utilize increasingly capable Artificial Intelligence (AI) technologies to deliver modern services across a range of consumer service industries. AI autonomy, however, sparks skepticism among consumers leading to a decrease in their willingness to adopt AI services. This raises the question as to whether consumer trust in companies can overcome consumer reluctance in their decisions to adopt high (vs low) autonomy AI services.

Using a representative survey (N = 503 consumers corresponding to N = 3,690 observations), this article investigated the link between consumer trust in a company and consumers' intentions to adopt high (vs low) autonomy AI services from the company across 23 consumer service companies accounting for six distinct service industries.

The results confirm a significant and positive relationship between consumer trust in a company and consumers' intentions to adopt AI services from the same company. AI autonomy, however, moderates this relationship, such that high (vs low) AI autonomy weakens the positive link between trust in a company and AI service adoption. This finding replicates across all 23 companies and the associated six industries and is robust to the inclusion of several theoretically important control variables.

The current research contributes to the recent stream of AI research by drawing attention to the interplay between trust in companies and adoption of high autonomy AI services, with implications for the successful deployment and marketing of AI services.

Technology has been witnessing a rapid growth. The advent of artificial intelligence has further enhanced the satisfaction level of consumers, which makes it even more vital in the current scenario. This paper aims to explore the factors affecting practical implacability of artificial intelligence and its impact on consumers’ online purchase intention.

This paper has used a technology-based model as the base to explore the different factors affecting consumers’ purchase intention towards e-retailing. This study has formulated a model that demonstrates the integration of artificial intelligence in retailing by the business organizations so as to understand the needs of customers and help them accept technology. This study has further explored faith, subjective norms and consciousness as constructs which enhance the implacability of artificial intelligence.

This study shows that artificial intelligence positively influences consumers’ buying behaviour. This study through a model also shows that integration of artificial intelligence enhances consumers’ purchase intention.

The study has been focusing on a portion of target population. So there is scope to include the whole set of the population to get closer-to-accurate results.

The study offers useful inputs for academicians as well as marketers for predicting buying behaviour of consumers. Marketing managers can use artificial intelligence–embedded technology to enhance online purchase intention.

The study shows that an increase in consciousness towards e-retailing has made consumers keenly analyse and purchase products on the basis of merit and usefulness of the products.

The contribution has been made with the best of knowledge in formulating an integrated artificial intelligence model for consumers’ purchase intention in e-retailing.

The deployment of artificial intelligence (AI) technologies in travel and tourism has received much attention in the wake of the pandemic. While societal adoption of AI has accelerated, it also raises some trust challenges. Literature on trust in AI is scant, especially regarding the vulnerabilities faced by different stakeholders to inform policy and practice. This work proposes a framework to understand the use of AI technologies from the perspectives of institutional and the self to understand the formation of trust in the mandated use of AI-based technologies in travelers.

An empirical investigation using partial least squares-structural equation modeling was employed on responses from 209 users. This paper considered factors related to the self (perceptions of self-threat, privacy empowerment, trust propensity) and institution (regulatory protection, corporate privacy responsibility) to understand the formation of trust in AI use for travelers.

Results showed that self-threat, trust propensity and regulatory protection influence trust in users on AI use. Privacy empowerment and corporate responsibility do not.

Insights from the past studies on AI in travel and tourism are limited. This study advances current literature on affordance and reactance theories to provide a better understanding of what makes travelers trust the mandated use of AI technologies. This work also demonstrates the paradoxical effects of self and institution on technologies and their relationship to trust. For practice, this study offers insights for enhancing adoption via developing trust.

The aim of this study is to develop a reliable and valid scale. At the same time, it is to reveal the perceptions of HR employees towards artificial intelligence (AI). In addition, examining the change made by AI in the HR department is another purpose of the study.

A scale was developed in this study. A total of 821 observation out of the samples from the human resource managers and employees of the Turkey's largest organizations in terms of capital were analyzed by applying all scientific steps of scale development process. Using appropriate statistical criteria, scale was showed to be valid and reliable. General condition was demonstrated in the human resource departments of large companies in Turkey as a result of these tests.

Human resource employees and managers could have the perception that this technology will save the work done from monotony, reduce the stress experienced to find the suitable candidate and access more candidates with the desired qualifications. It was found that when AI technology was included in training and development process, human resource managers and employees could have a perception that the time spent for training and the lack of attention in training will decrease compared to the traditional method.

The contribution of this study to the literature is the development of a valid and reliable scale. Data collected with the developed scale were evaluated in Turkey.