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This paper examines the impact of lived experiences and attitudinal blueprints on researchers within the context of masculinities research. It explores the negotiation of gendered roles, exploring how personal narratives shape our engagement in gender research and the collaborative process of meaning-making. It discusses the methodological tensions surrounding narrative research and naturalistic inquiry when investigating masculinities.

Adopting a feminist post-structuralist lens, this paper analyses the discursive nature of masculinities and its theoretical and historical construction, alongside the use of narrative research methodologies in research practices.

The paper reinforces the importance of feminist frameworks in deconstructing gender norms and challenging implicit assumptions. The role of reflexivity in the research process and the potential for researcher subjectivity as a resource is emphasised. Drawing on existing scholarship and the authors' empirical research experiences, the importance of researcher reflexivity in recognising the potential for gender performativity in the research setting is emphasised, especially in gendered research spaces and when engaging with methodologies tacitly understood through gendered ideological lenses.

The paper contributes to ongoing scholarly discussions exploring the intersection of gender, theory and practice.

The paper's theoretical exploration contributes to understandings of gender dynamics in research and offers insights into the complexities of conducting masculinities research from a critical perspective. The paper contributes to ongoing scholarly discussions exploring the intersection of gender, theory and practice.

Both entrepreneurship and technology are significantly gendered, and when combined in technology entrepreneurship, they make up a fundamentally masculine field. This article investigates men tech entrepreneurs' negotiations of gender and gender (in)equality. The purpose is to gain knowledge on masculinity in tech entrepreneurship and to explore what role this might play in any change towards more gender-equal entrepreneurship.

Semi-structured interviews were conducted with ten Swedish and Norwegian male tech entrepreneurs in tech incubators. The interviews dealt with gender (in)equality and masculinity in tech entrepreneurship. The data were coded in NVivo and inductively analysed using thematic analysis. We apply a social constructivist understanding of gender.

We categorise the male entrepreneurs' views of gender equality along “privileged”, “paradoxical” and “potential” articulations of gender (in)equality. Building on these articulations, we discuss the potential entrepreneurial men and masculinities could have for changing gender inequality in the Scandinavian tech entrepreneurship context. The findings are applicable to several entrepreneurial contexts.

The study contributes to further the theoretical understanding of tech entrepreneurship as a gendered phenomenon, its dynamics and its potential for change, particularly in promoting gender equality in tech entrepreneurship. Empirically, it investigates the perceptions about gender (in)equality and gender as negotiated concepts amongst male tech entrepreneurs.

Purpose – This research is an analysis of expressions of masculinity among members of two social movements. The focus of the study is how racialized constructions of masculinity shape similar discourses of victimization in the mythopoetic men's movement and the Militia of Montana.

Method – Content analysis of the movement members’ written work available to the general public is analyzed. A theoretical overview of masculinity and victimization is also utilized to illustrate essentialist narratives in masculinity.

Findings – This research raises questions about the lived experience of the racialization of masculinity in movements, the complexity of identity formation of movement members, and challenges assumptions about the limitations of essentialism in these types of social movements. Both movements employ language that explicitly and implicitly illustrate a perception of white male victimization. Attention to essentialism in each movement shows the contradictions of each movement, with attention to how movement members choose to construct their own identities.

Research limitations – This research is limited to the written words of some movement members from material generated by each movement, and therefore, this research does not contain interview narratives of the movement members.

Originality/value of chapter – Previous research has faulted each movement for essentialist notions of self and group. This work argues that group cohesion and success of these types of movements depends on the ability of members to create essentialist categories of masculinity to support their claims and interests.

The rise of “strong man” politics in the Philippines brings attention to manhood narratives. Machismo remains a strong presence in the upper echelons of society, despite gender equality initiatives and a strong feminist movement. With Rodrigo Duterte portraying the “father-figure” of the nation, one questions what this type of manhood means for the Filipino family.

This study traces the construction of Filipino manhood in relation to the country’s strongest unit of the family. Utilizing a systematic review of seminal outputs on masculinity, this piece explores the definition of Filipino manhood using texts from various Filipino gender and development scholars. Sikolohiyang Pilipino or Indigenous Filipino Psychology frames the identified themes that surround the image of a Tunay na Lalaki or True Man. The labas (outer world) and loob (inner self) are then framed in relation to Filipino men’s roles. Intersections between one’s peer group, socio-economic class, and the situation in the global migration context inform the formation of one’s labas (outer self/identity). The findings indicate that Filipino manhood traits, as seen in one’s loob (inner self) contextualize one’s understanding of manhood’s construction as familial. By unearthing the nuances of manhood in the archipelago, this chapter showcases masculinities from the subaltern and purports possible ways of decolonizing “from below.”

Purpose – To explore the contested nature of masculinity through an examination of contemporary promotional culture associated with a predominantly masculine commodity – beer. More specifically, the analysis focuses on the representations of masculinity in two New Zealand beer advertisements spanning a 25-year period.

Design/methodology/approach – The chapter is divided into four sections: (1) a brief overview of the contemporary crisis of masculinity; (2) the role of the media and promotional culture in representing and reproducing crises of masculinity; (3) The Holy Trinity: Sport, Beer and Masculinity and (4) analysis of two promotional campaigns for New Zealand beer brand Speight's. Here, the original series ad from 1992 is compared and contrasted with the 2019 instalment using Strate's (1992) framework which conceptualizes beer advertisements as ‘manuals of masculinity’, in order to track potential changes over time.

Findings – The results highlight the enduring value of Strate's (1992) framework of beer advertisements as manuals of masculinity. In addition, the results reveal that while the representation of masculinity in Speight's beer advertising has changed over time, key themes related to exclusive male spaces, physical labour and the core value of ‘mateship’ remain.

Research limitations/implications – Within the context of globalization, promotional culture operating at both the global and local level can cultivate images of masculinity that represent and reproduce the existing gender order, but it can also confront and disrupt it.

This chapter uses Sandra Bem’s scholarship to demonstrate the intersections between developmental and social psychological approaches to understanding masculinity and femininity.

To highlight Sandra Bem’s contributions, we examined masculinity and femininity, broadly defined, from a socio-developmental theoretical perspective, conceptualizing gender development as embedded within a socio-historical context.

Our review of the literature illustrates that both age and social contextual features influence femininity and masculinity and more specifically that in childhood, adolescence, and early adulthood, femininity and masculinity vary depending on the sex (same- vs. other-sex) of those in the social context. Along with demonstrating the current utility and extensions of Sandra Bem’s research, we also emphasize the feminist and social justice applications of her body of work.

Weaknesses in the existing methodology where instruments are designed based on the assumption that masculinity and femininity are stable traits rather than characteristics that vary are discussed. Limitations to research focused on either social or developmental perspectives are highlighted and suggestions for a more integrative approach are provided.

Similar to how Sandra Bem’s work showed that sex and gender need not be linked, research and theory on the developmental and contextual specificity of gender also demonstrate that there is freedom in the expression of gender.

Traditional visions of masculinity are inextricably linked to some tropes believed as ‘essential’ in men such as valour or strength. If a man fails in comply with these ‘essences’, then he fits into a form of deviant masculinity that transforms him into an Other.

Now, what happens with the issues of ageing in masculinity? The ageing man slowly but naturally loses all the aspects that made him ‘manly’ enough, becoming instead a double of himself. Men are doomed to fail as their bodies start to malfunction.

Two horror films highlight ageing and failed masculinity as a way to engage with these new concerns. Bubba Ho-Tep (Don Coscarelli, 2012) and Late Phases (Adrián García Bogliano, 2014) revolves around two aged heroes (Elvis Presley in the former, an ageing war veteran in the latter) who live within retirement communities. There, in the last years of their life, both men must face supernatural menaces: a walking mummy and a werewolf respectively. Facing supernatural horror, the ageing heroes must compensate their failing masculinity – a body that does not work as well as it used to do – with new forms of empathy and manliness.

Uniting film studies with investigations on masculinity and ageing, we propose to read these two films to point the ways in which both stories engage with the cultural politics of ageing masculinity.

With three credited scriptwriters and five credited directors, the 1967 release of Casino Royale saw a gang of multifaceted James Bond 007s facing off against an army of beautiful, hypersexualised, personality-less female spies, headed by the real James Bond’s neurotic, insecure, American nephew Jimmy. Perhaps this wasn’t Fleming’s intended storyline for Bond’s first outing at Casino Royale, but the resulting parodic outing absorbed and commented upon some of the inherent gendered archetypes of Fleming’s work. What the 1967 Casino Royale accomplishes is a narrative which contrasts varieties of masculinity which are segmented forms of the masculinity defined by Fleming’s Bond. This chapter compares the masculinity of Bond developed in Fleming’s novel, before examining the representations of masculinity inherent within the four key male characters: Sir James Bond (David Niven), Evelyn Tremble (Peter Sellers), Cooper (Terence Cooper) and Dr Noah/Jimmy Bond (Woody Allen). By showing the depictions of masculine elements each of these characters embodies, along with the metanarrative elements of each performer’s persona, this chapter aims to identify how the 1967 Casino Royale both faithfully depicts the masculine elements of Bond while at the same time satirizing Bond’s particular brand of masculinity. This examination ultimately argues that this segmentation of Bondian masculinity is the core point of cohesion in a deeply incoherent, parodic film adaptation of Fleming’s novel.

Men maintain advantages in “women's” professions in large part because masculinity retains higher status than femininity even in feminized jobs mostly filled by women. Thus, men in these jobs tend to perform masculinity in very traditional ways, and are generally rewarded with increased access to higher-status positions, often with the cooperation and approval of their women coworkers. Yet much of the research in this area has neglected to explore how race intersects with gender to shape the ways men perform masculinity when they are employed in professions where they do “women's work.” How do men of color perform masculinity in female-dominated jobs? Are they able to engage in the expressions of masculinity documented among their white counterparts? Based on semi-structured interviews with black men nurses, I argue that these men encounter gendered racism from colleagues, supervisors, and customers that impacts the ways they construct and perform masculinity.

Purpose – To place contemporary masculinity research in a global context and explore new possibilities for theory and research.

Method – Review of international literature, and life-history interviewing.

Findings – A full appreciation of the significance of world society for gender analysis requires reworking both theory, to incorporate the perspectives of the global South, and research methods, to allow for the impact of global social forces.

Originality: The chapter develops critical perspectives on masculinity studies; introduces theorists not normally included in this field; and presents two case studies from current field research illustrating the interplay between local history and global social forces.