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Article
Publication date: 20 November 2023

Xiaoxiao Song, Yunpeng Li, Xi Yu Leung and Dong Mei

Drawing on anthropomorphism and the stereotype content model, this study aims to explore the impacts of robot anthropomorphism on hotel guests’ word of mouth and continuous usage…

Abstract

Purpose

Drawing on anthropomorphism and the stereotype content model, this study aims to explore the impacts of robot anthropomorphism on hotel guests’ word of mouth and continuous usage intention through perceived warmth and competence. This study also investigates the moderating effects of guests’ expertise.

Design/methodology/approach

A total of 524 valid data was collected with Chinese hotel guest through an online survey. Data were analyzed by using structural equation modeling.

Findings

The results indicate that robot anthropomorphism positively affects perceived warmth and competence. Perceived warmth positively affects guests’ word of mouth and continuous usage intention, while perceived competence only positively influences guests’ continuous usage intention. The findings further show that guest expertise weakens the positive relationship between robot anthropomorphism and perceived warmth and competence.

Originality/value

This study advances robot service literature by integrating the stereotype content model with robot anthropomorphism in exploring hotel guests’ perceptions on service robots. This study also discovers the vital boundary role of guest characteristics in human–robot interaction. This study provides valuable information for hoteliers to design and adopt better robots for optimal guest experiences.

目的

基于拟人化和刻板印象内容模型, 本研究探讨了机器人拟人化通过感知温暖和感知能力对酒店客人的口碑和持续使用意向的影响。此外, 本研究也探讨了客人专业知识的调节作用。

设计/方法/途径

通过在线调查问卷, 我们共收集了来自中国酒店客人的524份有效数据, 并采用结构方程模型对这些数据进行了分析。

结果

研究结果表明, 机器人拟人化积极影响感知温暖和感知能力。感知温暖会对客人的口碑和持续使用意向产生积极影响, 而感知能力只对客人的持续使用意向产生积极影响。研究结果进一步表明, 客人的专业知识会削弱机器人拟人化与感知温暖和能力之间的积极关系。

原创性/价值

为了探索酒店客人对服务机器人的感知(状况/情况), 本研究将机器人拟人化因素整合到刻板印象内容模型中, 其结果推动了机器人服务研究的发展。本研究还发现了客人特征在人机互动中的重要边界作用。本研究为酒店经营者设计和采用更好的机器人以获得最佳的客人体验提供了有价值的参考。

Diseño/metodología/enfoque

Se recopiló datos válidos de un total de 524 clientes de hoteles chinos mediante una encuesta en línea. Los datos fueron analizados mediante un modelo de ecuaciones estructurales.

Objetivo

Basándose en el antropomorfismo y en el modelo de contenido estereotipado, este estudio explora el impacto del antropomorfismo de los robots en el boca a boca de los clientes del hotel y en la intención de uso continuado a través de la calidez y la competencia percibidas. El estudio investiga también los efectos moderadores de la experiencia de los huéspedes.

Conclusiones

Los resultados indican que el antropomorfismo del robot afecta positivamente a la calidez y a la competencia percibidas. La calidez percibida influye positivamente en el boca a boca y en la intención de uso continuado de los huéspedes, mientras que la competencia percibida sólo influye positivamente en la intención de uso continuado de los huéspedes. Los resultados muestran, además, que la experiencia del cliente debilita la relación positiva entre el antropomorfismo del robot y la percepción de calidez y de competencia.

Originalidad/valor

Este estudio supone un avance en la literatura sobre robots de servicio al integrar el modelo de contenido estereotipado con el antropomorfismo de los robots, en la exploración de las percepciones de los huéspedes de hoteles sobre los robots de servicio. Este estudio también muestra el papel vital que desempeñan las características de los huéspedes en la interacción humano-robot. El estudio proporciona información valiosa para que los hoteleros diseñen y adopten mejores robots para ofrecer experiencias óptimas a los huéspedes.

Article
Publication date: 4 November 2022

Jiaying Lyu, Yao Li, Zhenxing Mao and Huan Huang

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type, destination…

1024

Abstract

Purpose

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type, destination innovativeness and revisit intention to uncover more about the drivers and outcomes of destination innovativeness from a consumer-centric perspective.

Design/methodology/approach

Three studies, including content analysis of news media, an onsite survey and an online survey in Chinese special featured towns, were conducted.

Findings

This study develops a consumer-centric destination innovation measure. The results reveal that input innovation and product innovation positively influence revisit intention through the serial mediation of destination innovativeness and perceived competence.

Research limitations/implications

As the data was collected from tourists in China, any generalization of the results to other regions should be made with caution; accordingly, replication is needed to test the proposed model in different cultural contexts. Second, during the onsite data collection period, special featured town destinations were still recovering from the COVID-19 pandemic, which may have affected the perceptions of tourists. Third, the second round of data was collected using an online survey, which may have introduced bias due to a potential lack of representativeness. Fourth, some potential missing variables could also influence the links among innovation, destination innovativeness and revisit intention.

Originality/value

This study presents the first empirical test of the impact of innovation type and innovativeness on tourists’ response to tourism destinations. The results of this study could guide destinations to deliver more effective consumer-centric innovations to generate competitiveness.

研究目的

本研究基于熊彼特的创新理论和刻板印象内容模型构建并且实证检验了目的地创新对游客重游意愿的中介影响机制, 旨在从消费者视角探究目的地创新性的驱动因素和影响结果。

设计/方法/路径

本研究通过收集研究主题相关新闻稿件并进行内容分析获得高度情境化的测量问项, 并通过开展两轮问卷调查收集的数据对研究模型进行了检验。共回收有效问卷598份。

结果

本研究开发了以消费者为中心的目的地创新量表。研究结果表明, 目的地投入创新和产品创新可能会影响游客对目的地创新性和感知能力的评价, 进而提升他们的重游意愿。并且, 研究发现目的地创新性和感知能力发挥了连续中介作用。

原创性/价值

本研究从消费者感知角度出发, 揭示了目的地创新对游客重游意愿的影响作用及其内在机制, 为旅游目的地创新提供了启示。

Propósito

Basándose en la teoría de la innovación de Schumpeter y en el modelo de contenido de los estereotipos, este estudio tiene como objetivo llegar a un modelo integrado que relacione el tipo de innovación del destino, capacidad de innovación del destino e intención de revisita del destino, para descubrir más acerca de los impulsores y resultados de la innovación desde una perspectiva centrada en el consumidor.

Diseño/metodología/enfoque

Se han llevado a cabo tres estudios entre los que se han incluido, el análisis del contenido de los medios de comunicación informativos, encuesta «in situ», además de una encuesta en línea en pueblos chinos que destacan por sus características especiales.

Hallazgos

Esta investigación desarrolla una medición de la innovación del destino desde una perspectiva centrada en el consumidor. Los resultados revelan que la innovación en los recursos y la innovación del producto, influyen positivamente en la intención de revisitar a través de la mediación en serie de la innovación del destino y la competencia percibida.

Originalidad

Este trabajo presenta la primera prueba empírica del impacto del tipo de innovación, así como de innovaciones sobre la respuesta de los turistas a los destinos turísticos. Los resultados de este estudio podrían guiar a los gestores de los destinos en el ofrecimiento de innovaciones más efectivas centradas en el consumidor con el fin de generar competitividad.

Article
Publication date: 24 August 2018

Xiao Hu, Christy W.L. Cheong, Siwei Zhang and J. Stephen Downie

Music mood is an important metadata type on online music repositories and stream music services worldwide. Many existing studies on mood metadata have focused on music websites…

Abstract

Purpose

Music mood is an important metadata type on online music repositories and stream music services worldwide. Many existing studies on mood metadata have focused on music websites and services in the Western world to the exclusion of those serving users in other cultures. The purpose of this paper is to bridge this gap by exploring mood labels on influential Chinese music websites.

Design/methodology/approach

Mood labels and the associated song titles were collected from six Chinese music websites, and analyzed in relation to mood models and findings in the literature. An online music listening test was conducted to solicit users’ feedback on the mood labels on two popular Chinese music websites. Mood label selections on 30 songs from 64 Chinese listeners were collected and compared to those given by the two websites.

Findings

Mood labels, although extensively employed on Chinese music websites, may be insufficient in meeting listeners’ needs. More mood labels of high arousal semantics are needed. Song languages and user familiarity to the songs show influence on users’ selection of mood labels given by the websites.

Practical implications

Suggestions are proposed for future development of mood metadata and mood-enabled user interfaces in the context of global online music access.

Originality/value

This paper provides insights on understanding the mood metadata on Chinese music websites and uniquely contributes to existing knowledge of culturally diversified music access.

Details

Online Information Review, vol. 42 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 1 September 2022

Qilan Li, Zhiya Zuo, Yang Zhang and Xi Wang

Since the opening of China (aka, reform and opening-up), a great number of rural residents have migrated to large cities in the past 40 years. Such a one-way population inflow to…

Abstract

Purpose

Since the opening of China (aka, reform and opening-up), a great number of rural residents have migrated to large cities in the past 40 years. Such a one-way population inflow to urban areas introduces nontrivial social conflicts between urban natives and migrant workers. This study aims to investigate the most discussed topics about migrant workers on Sina Weibo along with the corresponding sentiment divergence.

Design/methodology/approach

An exploratory-descriptive-explanatory research methodology is employed. The study explores the main topics on migrant workers discussed in social media via manual annotation. Subsequently, guided LDA, a semi-supervised topic modeling approach, is applied to describe the overall topical landscape. Finally, the authors verify their theoretical predictions with respect to the sentiment divergence pattern for each topic, using regression analysis.

Findings

The study identifies three most discussed topics on migrant workers, namely wage default, employment support and urban/rural development. The regression analysis reveals different diffusion patterns contingent on the nature of each topic. In particular, this study finds a positive association between urban/rural development and the sentiment divergence, while wage default exhibits an opposite relationship with sentiment divergence.

Originality/value

The authors combine unique characteristics of social media with well-established theories of social identity and framing, which are applied more to off-line contexts, to study a unique phenomenon of migrant workers in China. From a practical perspective, the results provide implications for the governance of urbanization-related social conflicts.

Details

Internet Research, vol. 33 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 19 September 2019

Chengzhi Zhang, Tiantian Tong and Yi Bu

Websites have their own features in aspect preference (e.g. the relative importance platforms place on product aspects in product evaluation). The purpose of this paper is to…

Abstract

Purpose

Websites have their own features in aspect preference (e.g. the relative importance platforms place on product aspects in product evaluation). The purpose of this paper is to capture characteristics of different book reviews on aspect preferences by opinion mining techniques.

Design/methodology/approach

The authors employ two indicators for identifying aspect preferences, and propose a method for quantifying overall differences of reviews on aspect preferences through three dimensions: aspect awareness, aspect satisfaction and comprehensive value.

Findings

The results show that book reviews on e-commerce websites contain information about external aspects of a book (e.g. hardcover), while those on social network websites pay more attention to content-related aspects of the book (e.g. stories). These results indicate that aspect preferences of reviews vary from platforms and make it hard to evaluate book comprehensively based on single-source data. Online book reviews from a wide range of sources can assess book impact from multiple perspectives and dimensions.

Practical implications

In order to illustrate the value of the authors’ method, the authors show book impact assessment based on multi-source data as an application of these difference analyses. Furthermore, the authors present an example of a book promotion to provide customized marketing services for different user clusters.

Originality/value

This study investigates the influence of different data sources on book evaluation from the content of book reviews. The authors also showcase potential applications of these analyses in book impact assessment.

Details

Online Information Review, vol. 43 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 25 August 2021

Yunhui Huang, Zhijie Lin and Lu Yang

Previous research about online recommendation systems has focused largely on their impact on customers' purchase decisions regarding the products being recommended, but it has…

Abstract

Purpose

Previous research about online recommendation systems has focused largely on their impact on customers' purchase decisions regarding the products being recommended, but it has mostly ignored how they may affect focal product evaluation. This research aimed to examine the influence of recommendation type (i.e. substitute-based vs complement-based) on focal product evaluation dependent on the brand image (i.e. warm vs competent).

Design/methodology/approach

Four laboratory experiments were conducted. Study 1 adopted an implicit association task. Studies 2 and 3 used a 2 (image: warmth vs competence) × 2 (product display: complements vs substitutes) between-subjects experimental design. Study 4 used a 2 (decision stage) × 2 (image) × 2 (product display) × continuous (need for cognition) between-subjects design.

Findings

Study 1 demonstrated a general “complementation (competition)—warmth (competence)” association. Studies 2 and 3 found that when a focal product had a warm (competent) image, complement-based (substitute-based) recommendations led customers to evaluate it more favorably than substitute-based (complement-based) recommendations. Study 3 further demonstrated that processing fluency mediates the above effect. Study 4 showed that this effect relies on heuristic processing and disappears for those who are in the screening stage or have a high need for cognition.

Originality/value

Theoretically, this research extends the understanding of the stereotype content model of focal product brand image, the feelings-as-information process, and moderating roles of processing stage and need for cognition in e-commerce contexts. Practically, the findings provide online retailers a guideline for customizing their recommendation systems.

Details

Internet Research, vol. 32 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

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