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Article
Publication date: 23 December 2019

Jose Marichal and Richard Neve

The purpose of this paper is to apply Connolly’s (2003) concept of agonistic respect to develop a typology of agonistic/antagonistic discourses on Twitter. To develop the…

Abstract

Purpose

The purpose of this paper is to apply Connolly’s (2003) concept of agonistic respect to develop a typology of agonistic/antagonistic discourses on Twitter. To develop the typology, this study examines 2,236 Tweets containing the hashtag #guncontrol and uses NodeXL (Smith et al., 2010) to create a network map from which the 75 most influential accounts are derived. Using constant-comparative analysis (Glaser and Strauss, 1967), the authors identify seven categories of discourse style based on Connoly’s (2001) notion of ressentiment and “good faith presentations” of opposing arguments: furtive/secretive, cravenly opportunistic, willfully ignorant, irrational sentimental, misunderstanding/misguided, contingently wrong and reciprocal inquiry. The typology provides a useful and unique way to operationalize agonistic democratic theory and serves as the possible basis for training a machine learning classifier to detect antagonistic discourses on social media platforms.

Design/methodology/approach

To determine the level of agonism on Twitter, the authors examine tweets that employed the hashtag #guncontrol on March 12, 2018, one month after the shooting at the Marjory Stoneman Douglass High School in Parkland, Florida on February 14. The authors used the NodeXL excel add-on to collect and map 2,236 tweets. Using grounded theory/constant-comparative analysis (Glaser and Strauss, 1967), the authors develop a typology of seven types of discourses ordered from most antagonistic to most agonistic using Connolly’s (1993) concept of agonistic respect.

Findings

After examining the top 75 most shared tweets and using constant-comparative analysis to look for patterns of similarity and dissimilarity, the authors identified seven different ways in which individuals present their opponents’ value positions on Twitter on the issue of gun control. The authors were guided by agonistic theory in the authors’ inquiry. The authors looked at how Twitter users expressed their opponent’s faith/value positions, how pluralistic the discourse space was in the comment threads and how much the “talk” was likely to elicit ressentiment from adversaries.

Research limitations/implications

Because the authors intended to engage in theory building, the authors limited the analysis to a selected number of tweets on one particularly salient topic, on one day. The intent of this was to allow for a close reading of the tweets in that specific network for the purposes of creating a useful typology that can be applied to a broader range of cases/issues/platforms.

Practical implications

The authors hope that typology could serve as a potential starting point for Twitter to think about how it could design its algorithms toward agonistic talk. The typology could be used as a classification scheme to differentiate agonistic from antagonistic threads. An algorithm could be trained to spot threads overwhelmingly populated by antagonistic discourse and instructed to insert posts from other threads that represent agonistic responses like “contingently wrong” or “reciprocal inquiry.” While generous presentations or deeper, more nuanced presentations of the opponent’s value position are not a panacea, they could serve to change the orientation by which users engage with policy issues.

Social implications

Social media platforms like Twitter have up to now been left alone to make markets and establish profitability off of public sphere conversations. The result has been a lack of attention to how discourse on these platforms affects users mental well-being, community health and democratic viability. Recently, Twitter’s CEO has indicated a need to rethink the ways in which it promotes “healthy discourse.” The utilitarian presumption that, left to our own devices, we will trial and error our way to the collective good does not account for the importance of others in refining one’s preferences, arguments and world views. Without an “other” to vet ideas and lead us toward becoming wiser, we are left with a Wyly antagonism that moves discourse further and further away from agonistic respect and toward antagonistic virtual struggle. Platforms that allow antagonistic talk that breeds ressentiment run the risk of irrevocably damaging democracy through poisoning its public sphere.

Originality/value

This paper is unique in providing a typology/framework for thinking about the types of “political talk” that exists on Twitter. By using agonistic political theory as a framework, the authors are able to establish some guiding principles for “good political talk” that acknowledges the incommensurability of value positions on issues like gun control. The typology’s emphasis on agonistic respect, ressentiment and generosity in the presentation of alternative value positions provides a starting point from which to map and catalog discourse on Twitter more generally and offers a normative model for changing algorithmic design.

Details

Online Information Review, vol. 44 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Book part
Publication date: 10 June 2021

Franzisca Weder

Recognizing the existence of corporate social responsibility (CSR), and more precisely a social impact related to diversity, equality, and inclusion (DEI), organizations today are…

Abstract

Recognizing the existence of corporate social responsibility (CSR), and more precisely a social impact related to diversity, equality, and inclusion (DEI), organizations today are confronted with the question of what is considered as good. How is the good life created and communicatively constructed inside an organization? Who (agent) is responsible to realize, secure, and manage the process of value creation and social change, or moral agency? I offer a new perspective on the ethical duty of public relations (PR) practitioners to be revolutionary, to be communicative rebels. I conceptualize PR from a critical theoretical perspective as process of problematization, as process of cracking open common sense and underlying systems of power and norms in an organization. Then I offer strategies for creating shared (communication) spaces in which to imagine and experience transformation and social change. In these spaces (huddles), good life is courageously problematized to offer a new narrative of sustainability including DEI as communicatively codesigned. The aim is to highlight opportunities and tools for PR practitioners and PR scholars to be revolutionary – more than an organization's conscience, but an agent of change for exciting, innovative, and transformative communication practices at the core of the discipline.

Details

Public Relations for Social Responsibility
Type: Book
ISBN: 978-1-80043-168-3

Keywords

Article
Publication date: 11 May 2018

James S. Damico, Alexandra Panos and Mark Baildon

This study was designed to be an agonistic encounter between two pre-service teachers from different academic disciplines and with opposing climate change beliefs. The purpose of…

Abstract

Purpose

This study was designed to be an agonistic encounter between two pre-service teachers from different academic disciplines and with opposing climate change beliefs. The purpose of this study was to create an opportunity for this pair of future educators to voice, acknowledge and engage their differences, rather than avoid or skirt them.

Design/methodology/approach

Using a paired interview approach, two pre-service teachers discussed online sources about climate change. The analysis focuses on critical literacy practices of textual critique and reader reflexivity, considering how students from different beliefs and perspectives engage in agonism and negotiated practices.

Findings

While there was evidence of the two students engaged in critical literacy practices of textual critique, most of this engagement with the sources remained more at a surface level with somewhat superficial criteria to evaluate the sources. The two students engaged reflexively during the interview discussion in terms of their academic disciplines and climate change beliefs. This reflexive work produced the most compelling exchanges during the interview discussion and pointed to two rich sites for agonistic engagement: their differing conceptions of reliability and their competing perspectives about the intersection of science and politics.

Originality/value

Agonism offers a lens that helps ensure we understand that all pursuits toward facts and truth are necessarily contested as we engage with respected adversaries, not enemies we need to vanquish. There is an urgent need for dialogue across difference, especially for people in the increasingly polarized USA with complex topics and challenges such as climate change.

Details

English Teaching: Practice & Critique, vol. 17 no. 2
Type: Research Article
ISSN: 1175-8708

Keywords

Open Access
Article
Publication date: 30 July 2021

Thiago Ianatoni Camargo, André Luiz Maranhão de Souza-Leão and Bruno Melo Moura

Fans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content…

1109

Abstract

Purpose

Fans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content of the works that serve as the basis for the development of media products, evidencing a kind of consumer resistance. Under a Foucauldian perspective aligned with the consumer culture theory (CCT), power relations are established in a dynamic of power exercise and resistance to power. Based on this, the authors pose the following research question: how do fans of media products resist the changes made by the entertainment industry in relation to their canons?

Design/methodology/approach

The authors adopted the Foucault's genealogy of power as a method, analyzing the comments posted on the Westeros.Org website, the main discussion forum of fans of A Song of Ice and Fire (ASoIaF) book series and Game of Thrones (GoT) TV series.

Findings

The findings reveal ways of resistance in relation to the adaptation of the media text permeated by an entertainment dispositif, which considers the adaptation legitimate, and a fannish dispositif, which criticizes the way this adaptation was made. However, their empirical categories reveal that they are forged not only from singularities but also from overlaps. The authors conclude, therefore, that this process occurs in an agonist way, in which conflicts are fought as a reciprocal incitement revealing a productive and ethical relationship.

Originality/value

The agonism shows how consumers can simultaneously be led to incorporate and resist to discourses and market practices. This demonstrates how resistance is not necessarily a force opposed to another, but a dynamic of reciprocal negotiation.

Details

Revista de Gestão, vol. 29 no. 1
Type: Research Article
ISSN: 1809-2276

Keywords

Abstract

Details

Radical Transparency and Digital Democracy
Type: Book
ISBN: 978-1-80043-763-0

Open Access
Article
Publication date: 27 September 2021

Giacomo Manetti, Marco Bellucci and Stefania Oliva

This article aims to contribute to the critical accounting literature by reviewing how previous studies have addressed the topic of dialogic accounting (DA), examining the main…

5771

Abstract

Purpose

This article aims to contribute to the critical accounting literature by reviewing how previous studies have addressed the topic of dialogic accounting (DA), examining the main themes investigated and discussing potential further developments of the DA research agenda.

Design/methodology/approach

The present study builds on a systematic literature review of 186 research products indexed on Scopus, Web of Science and Google Scholar that were published between 2004 and 2019 in 55 accounting or non-accounting scientific journals and 14 books.

Findings

First, a content analysis of each contribution informs a classification in terms of research design, methodology, geographical setting and sector of analysis. Second, a bibliometric analysis provides several visual representations of the network of research products included in our review using bibliographic coupling, cooccurrence and coauthorship analyses. Third, and most importantly, the main narrative review discusses the development of the research strand on DA from the seminal works that introduced the topic, through the core of critical contributions inspired by the struggle between democracy and agonism, to the most recent contributions, in which new topics emerge and innovative methodologies are applied to the study of DA.

Originality/value

The main contribution of this manuscript is twofold. In addition to providing a systematic, bibliometric and narrative review of the evolution of nearly two decades of literature on DA, the present study is intended to collect ideas for further research and to discuss how the advent of new technologies and the peculiarities of various institutional contexts can shape the future research agenda on this critical form of accounting.

Details

Accounting, Auditing & Accountability Journal, vol. 34 no. 9
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 15 August 2016

Albert Weale

Noting that discussions of public participation and priority setting typically presuppose certain political theories of democracy, the purpose of this paper is to discuss two…

466

Abstract

Purpose

Noting that discussions of public participation and priority setting typically presuppose certain political theories of democracy, the purpose of this paper is to discuss two theories: the consensual and the agonistic. The distinction is illuminating when considering the difference between institutionalized public participation and contestatory participation.

Design/methodology/approach

The approach is a theoretical reconstruction of two ways of thinking about public participation in relation to priority setting in health care, drawing on the work of Habermas, a deliberative theorist, and Mouffe, a theorist of agonism.

Findings

The different theoretical approaches can be associated with different ways of understanding priority setting. In particular, agonistic democratic theory would understand priority setting as system of inclusions and exclusions rather than the determination of a consensus of social values, which is the typical deliberative way of thinking about the issues.

Originality/value

The paper shows the value of drawing out explicitly the tacit assumptions of practices of political participation in order to reveal their scope and limitations. It suggests that making such theoretical presuppositions explicit has value for health services management in recognizing these implicit choices.

Details

Journal of Health Organization and Management, vol. 30 no. 5
Type: Research Article
ISSN: 1477-7266

Keywords

Book part
Publication date: 20 September 2014

Sarah Maddison and Emma Partridge

Relations between Indigenous women and the Australian women’s movement have never been easy. For some Aboriginal and Torres Strait Islander women the white women’s movement has…

Abstract

Relations between Indigenous women and the Australian women’s movement have never been easy. For some Aboriginal and Torres Strait Islander women the white women’s movement has seemed irrelevant to the real struggles in Aboriginal women’s lives, which have tended to be more politically aligned with Indigenous struggles more broadly. Many Aboriginal women have viewed white feminists as insensitive to their own role in Australia’s colonial history and the implications of this for contemporary intercultural relations. In response to such criticism, many white feminists have struggled with the challenge of effective cross cultural engagement and collaboration.

This chapter brings an intersectional analysis to bear in an effort to understand these challenges, developing a framing of agonistic processes of collective identity as a way of thinking about the potentially productive role of conflict in social movements. Through an examination of Indigenous and non-Indigenous responses to a particular policy framework, the chapter suggests that feminist interventions focussing on the negative, racist impacts of the policy have tended to neglect the gendered dimensions of the underlying problem. As a result these arguments risk neglecting (some) women’s lived experiences.

Book part
Publication date: 31 May 2024

W. Timothy Coombs

Managers are increasingly finding their organisations being drawn into polarising socio-political issues. While not an entirely novel form of risk for organisations, the ability…

Abstract

Managers are increasingly finding their organisations being drawn into polarising socio-political issues. While not an entirely novel form of risk for organisations, the ability to avoid this form of risk is eroding, resulting in a new risk environment. This chapter is a conceptual piece that explores why organisations are compelled to address polarising socio-political issues, and how they might navigate issues communicatively through the use of values advocacy. Stakeholder expectations and potential benefits from taking stances on issues result in organisational managers taking stands on polarising, socio-political issues. However, the polarisation creates dangers by risking to intensify the issue division among constituents, causing segments of organisational constituents to turn against the organisation. Values advocacy may be one way to limit the dangers when taking stands on socio-political issues.

Details

Communication in Uncertain Times
Type: Book
ISBN: 978-1-83549-592-6

Keywords

Content available
Book part
Publication date: 4 August 2021

Luke Heemsbergen

Abstract

Details

Radical Transparency and Digital Democracy
Type: Book
ISBN: 978-1-80043-763-0

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