Search results

1 – 10 of over 2000
Article
Publication date: 17 June 2022

Xiaofeng Yu, Yiqing Zhang and Xiaoxue Zhang

The main research problem is the relationship between the use motivation (UM) and use behavior (UB) of middle-aged and old short videos users and the difference of the influence…

Abstract

Purpose

The main research problem is the relationship between the use motivation (UM) and use behavior (UB) of middle-aged and old short videos users and the difference of the influence of the use motivation of middle-aged and old users, a special group, on the usage behavior is analyzed.

Design/methodology/approach

By means of a questionnaire survey and in-depth interview, the middle-aged and old-aged users' short video use motivation and behavior and their influence relationship are discussed.

Findings

It is found that information appeal is the main motivation of middle-aged and old-aged users to use short videos and users with different social attributes have differences in motivation and there is a significant relationship between motivation and behavior.

Originality/value

The research objective is middle-aged and elderly short video users. And how to promote the transformation of middle-aged and old-aged users' use mentality and record and create their unique bright spots in the big stage of short videos with a more active and independent attitude, is of unique significance not only to the users themselves but also to the media content of this era and the users' existence in the technological change.

Details

Library Hi Tech, vol. 42 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 18 April 2023

Changyu Wang, Jin Yan, Lijing Huang and Ningyue Cao

Drawing on information foraging theory and the SERVQUAL model, this study built a research model to investigate the roles of middle-aged and elderly short-video creators' online…

Abstract

Purpose

Drawing on information foraging theory and the SERVQUAL model, this study built a research model to investigate the roles of middle-aged and elderly short-video creators' online attributes in attracting short-video viewers to be their followers.

Design/methodology/approach

Taking Douyin (a famous short-video platform in China) as an example, this study used a sequential triangulation mixed-methods approach (quantitative → qualitative) to examine the proposed model by investigating both creators and viewers.

Findings

Viewers who clicked the “like” button for the middle-aged and elderly creators' videos are more likely to follow the creators. Viewers will believe that middle-aged and elderly creators who received more likes are more popular. Thus, middle-aged and elderly creators with more likes usually have more followers. Viewers usually believe that middle-aged and elderly creators who more frequently publish professional and high-quality videos have invested more effort and who have official verification also have a high level of authority and are recognized by the platform. Thus, middle-aged and elderly creators with more professional videos and verification usually have more followers. Moreover, verification, the number of videos and the professionalism of videos can enhance the transformation of viewers who liked middle-aged and elderly creators' videos into their followers, and thus strengthen the positive relationship between the number of likes and the number of followers; however, the number of bio words will have an opposite effect.

Practical implications

These findings have implications for platform managers, middle-aged and elderly creators and the brands aiming to develop a “silver economy” by attracting more followers.

Originality/value

This study researches short-video platforms by using a mixed-methods approach to develop an understanding of viewers' decision-making when following middle-aged and elderly creators based on information foraging theory and the SERVQUAL model from the perspectives of both short-video creators and viewers.

Details

Information Technology & People, vol. 37 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 29 June 2023

Changyu Wang, Jin Yan, Yimeng Zhang and Lijing Huang

Middle-aged and elderly users become an important group on short-video platforms, however, the research on determinants of their video-creating intention is limited. Based on…

Abstract

Purpose

Middle-aged and elderly users become an important group on short-video platforms, however, the research on determinants of their video-creating intention is limited. Based on lifespan development theories, this study examines the impact of aging experiences on their video-creating intention, considering internal generative motivations as mediators and age as a moderator.

Design/methodology/approach

To test this study’s hypotheses, survey data from 321 Chinese middle-aged and elderly short-video users were collected and partial least square-structural equation modelling (PLS-SEM) approach was used to analyze these data.

Findings

Middle-aged and elderly users' aging experiences of social loss and personal growth are positively related to their video-creating intention. Aging experiences (i.e. physical loss, social loss, and personal growth) are positively related to internal generative motivations (i.e. need to be needed and symbolic immortality), and need to be needed is positively related to video-creating intention. Via the mediation of need to be needed, physical loss and personal growth are indirectly positively related to video-creating intention. Personal growth strengthens the relationship between physical loss and symbolic immortality, but weakens the associations of social loss with need to be needed and symbolic immortality. Age weakens the relationship between symbolic immortality and video-creating intention.

Originality/value

This study is the first wave to introduce and integrate lifespan theories such as selective optimization with compensation model, socioemotional selectivity theory, and generativity theory to explore the impacts of aging experiences on middle-aged and elderly users' video-creating intention by considering generativity motivations as mediators and age as a moderator.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 18 May 2021

Syed Moudud-Ul-Huq, Rebeka Sultana Swarna and Mahmuda Sultana

m-health services for different age groups are becoming an emerging field in the health-care industry, especially in low-resource environments such as developing countries such as…

Abstract

Purpose

m-health services for different age groups are becoming an emerging field in the health-care industry, especially in low-resource environments such as developing countries such as Bangladesh. Hence, this study’s primary aim is to identify the factors that influence the middle-aged and elderly’s intention to use m-health services.

Design/methodology/approach

This study applied the extended version of the unified theory of acceptance and use of technology to explore middle-aged and elderly’s intention to use m-health services. There were 235 respondents, of which 123 (52.34%) were in the middle-aged group, whereas 112 (47.66%) were in the older group. Both groups were found to have more male participants than female participants. The partial least square (PLS) method was used to analyze data.

Findings

The study found that performance expectancy, effort expectancy, facilitating condition, technological anxiety and resistance to change (p < 0.05) had a significant influence on middle-aged intention to use m-health services. Social influence and perceived physical condition (p > 0.05) had no significant effect on middle-aged intention to use m-health services. On the other hand, performance expectancy, effort expectancy, facilitating condition and resistance to change (p <* 0.05) significantly influenced the elderly’s intention to use m-health services. However, the social impact of perceived physical condition and technological anxiety (p > 0.05) had no significant effect on the elderly’s intention to use m-health services.

Originality/value

A good number of studies are available in the current literature, examining the factors adoption of m-health services in both developed and developing economy context. However, very few studies examine the factors that influence behavioral intention to use m-health services concerning the two different age groups, such as middle-aged and elderly. Moreover, to the best of the authors’ knowledge, there is a shortage of literature on this topic built on the comparative analysis between the two age groups.

Details

Journal of Enabling Technologies, vol. 15 no. 1
Type: Research Article
ISSN: 2398-6263

Keywords

Article
Publication date: 6 October 2023

Wenlong Liu, Wangjie Li and Jian Mou

This study explores whether and how Internet usage improves the subjective health of middle-aged and older adults by analyzing the mediating role of social engagement and…

Abstract

Purpose

This study explores whether and how Internet usage improves the subjective health of middle-aged and older adults by analyzing the mediating role of social engagement and heterogeneity of different living arrangements.

Design/methodology/approach

Based on data from the China Health and Retirement Longitudinal Study, the ordinary least squares (OLS) method is adopted to explore the relationship between Internet usage and the subjective health of middle-aged and older adults. Propensity score matching method (PSM) is used to alleviate self-selection bias in the samples. The bootstrap method is adopted to test the mediating role of social engagement, and generalized structural equation modeling (GSEM) is employed to resolve endogeneity. A permutation test is adopted to examine the heterogeneous effects of Internet usage on different living arrangements.

Findings

Internet access can help relieve depression among middle-aged and older adults and enhance their self-rated health, leading to perceived changes in health status. However, Internet usage is not directly associated with health satisfaction among middle-aged and older adults. Nevertheless, Internet usage can enhance middle-aged and older adults' subjective health by facilitating social engagement and significantly influences middle-aged and older adults living with their children.

Originality/value

This study reveals the underlying role of Internet usage among older adults and provides insights for governments and families to help middle-aged and older adults actively adapt to a digital society and improve their health.

Details

Industrial Management & Data Systems, vol. 124 no. 1
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 19 June 2021

Hyeyoon Bae, Sang Hyun Jo, Hyun Joo Jung and Euehun Lee

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal…

Abstract

Purpose

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.

Design/methodology/approach

Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.

Findings

Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.

Originality/value

This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

Details

Journal of Services Marketing, vol. 35 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 5 July 2021

Jian Li, Yanping Gong, Julan Xie and Yuxuan Tan

The purpose of this study is to employ a user-centered approach to identify subgroups of people with similar profiles based on their perceptions of multiple dimensions of digital…

Abstract

Purpose

The purpose of this study is to employ a user-centered approach to identify subgroups of people with similar profiles based on their perceptions of multiple dimensions of digital products' coolness and to test the differences across subgroups in the intention to use these products.

Design/methodology/approach

In Study 1, 1,161 adults rated a virtual digital product on four dimensions of coolness. In Study 2, 660 college students made similar ratings and also reported their intention to use a real digital product. Participants' ratings were analyzed using a user-centered approach, namely latent profile analysis.

Findings

Study 1 identified groups of participants who had similar profiles of product ratings on the four dimensions of coolness: niche cool, mass cool, uncertain cool and uncool. Study 2 replicated the findings of Study 1 and in addition showed that these groups varied in their intention to use the product and in whether a specific dimension increased or decreased this intention.

Research limitations/implications

The cross-sectional data preclude inferences about causality, calling for experimental or longitudinal research. Additionally, future research should explore whether the results generalize to other product categories and other age groups.

Practical implications

Managers should design digital products, segment the market and develop flexible strategies based on combined responses to dimensions of coolness perception.

Originality/value

The present research employed a user-centered approach to identify groups of people who share similar patterns of coolness perception. This study provides new insight that was not available in variable-centered research.

Details

Information Technology & People, vol. 35 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 4 April 2018

Yajiong Xue, Yuanyuan Dong, Mengyun Luo, Dandan Mo, Wei Dong, Zhiruo Zhang and Huigang Liang

The purpose of this paper is to investigate how WeChat addiction influences users’ physical, mental, and social health.

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Abstract

Purpose

The purpose of this paper is to investigate how WeChat addiction influences users’ physical, mental, and social health.

Design/methodology/approach

A national survey was conducted in China. A total of 1,058 responses were collected from 31 regions of China.

Findings

The regression results show that WeChat addiction is negatively associated with users’ physical, mental, and social health. The negative effects are significant even after adjusting for the effects of the Big Five personality traits, years of using WeChat, and demographic variables such as age, gender, education level, and monthly income. Years of using WeChat is not significantly related to users’ health. It is also found that the influence of WeChat addiction on health outcomes is sensitive to years of WeChat use. The influence is dormant when users have less than three years of WeChat usage, but starts to exhibit itself after three years.

Research limitations/implications

Addictive use of WeChat is associated with declining overall health among Chinese users. Given the cross-sectional nature of this study, definite causal relationship between WeChat addiction and health deterioration cannot be established. Controlled experiments are needed to further examine the causal effects of WeChat addiction.

Originality/value

WeChat is the most popular mobile social network service (SNS) in China, but its comprehensive impact on users’ health is rarely studied. This paper extends the extant research on SNS addiction by providing a deepened understanding of how mobile SNS addiction affects personal health in the unique context of WeChat, which provides an important contribution to the interdisciplinary research in public health, psychology, and information systems.

Article
Publication date: 5 June 2017

Niki Panteli and Ben Marder

The purpose of this paper is to examine how different age groups construct and enact normality within social networking sites (SNS) and consequently extend theory in the area of…

Abstract

Purpose

The purpose of this paper is to examine how different age groups construct and enact normality within social networking sites (SNS) and consequently extend theory in the area of online interactions.

Design/methodology/approach

The chosen research site was Facebook and research design involved focus groups across three different age groups: teenagers, young adults and the middle-aged. In total, there were 78 participants. The focus groups explored the metaphoric images of Facebook interactions. In doing so, participants were asked to draw a picture to represent their metaphor and following this, to position themselves and other characters within the picture. The drawings as well as the facilitators’ records provided the main data set for the study.

Findings

Connective and protective encounters were found to be used by different age groups when constructing and enacting normality on SNS. Further, it emerged that the interpretation and enactment of normality across the different age groups significantly varied. The metaphorical images have transpired as being a resourceful way of unpacking these differences.

Research limitations/implications

The study relied on focus groups in order to capture metaphorical images across generations. It did not include interviews with individual participants to elicit the extent to which they agreed with the group metaphor or whether there was anything else they might have presented in the drawings. This could be on the agenda for future research.

Practical implications

The findings of the study suggest that SNS managers and designers should sympathise with the view that users of different ages engage in different ways with SNS and as a result, user interfaces should be customised according to the age of the user.

Social implications

The study has implications for those interested in cross- and inter-generational research.

Originality/value

This is the first study in which the concept of normality has been adopted as a theoretical lens for understanding the interactions on SNS. Further, this work adds to the limited body of research on SNS use across different generations whilst it expands on the range of methodologies used within the information systems field.

Details

Information Technology & People, vol. 30 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 22 March 2011

João F. Proença and Maria Antónia Rodrigues

The purpose of this paper is to examine the behaviour of Portuguese users and non‐users of self‐service technologies (SSTs) in banking services.

3592

Abstract

Purpose

The purpose of this paper is to examine the behaviour of Portuguese users and non‐users of self‐service technologies (SSTs) in banking services.

Design/methodology/approach

An empirical study is conducted by means of a survey questionnaire. Data are collected from a sample of 300 respondents chosen to represent the Portuguese adult population in terms of age, gender, and geographical place of residence.

Findings

The results show that Portuguese users of SST banking services are likely to be young to middle‐aged individuals, with medium to high levels of education. They have a greater propensity to complain and are more price‐sensitive than non‐users of such services.

Research limitations/implications

Only six dimensions of consumer behaviour were investigated: price sensitivity, satisfaction, word‐of‐mouth, repurchase intention, propensity to change banks, complaint behaviour. Only three forms of SST contact were examined (ATMs, telephone banking, and internet banking). Other behaviours and SSTs could be examined in future research.

Practical implications

Banks investing in SST can expect: more sales (consumers with higher intention to repurchase); more opportunities for service recovery (consumers with higher propensity to complain); and more price competitiveness (more price‐sensitive consumer behaviour).

Originality/value

This is the first study to examine consumer behaviour among Portuguese customers of SST banking services. The study shows that SST does not ensure consumer satisfaction and positive word‐of‐mouth; moreover, it is not a barrier to changing banks.

Details

Managing Service Quality: An International Journal, vol. 21 no. 2
Type: Research Article
ISSN: 0960-4529

Keywords

1 – 10 of over 2000