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Visitor attractions constitute the essence of the tourism phenomenon. However, management techniques that are expressly designed for tourism and develop different uses/activities and subsequently influence visitor experiences are under-researched. Hence, the purpose of this study is to develop a conceptual framework that provides a bridge between on-site management, visitor attraction development and visitor experience by introducing a novel concept: “usability of visitor attractions.” This new concept captures how managers can develop uses for visitors to experience the attraction. Thus, this study explores this concept and serves as the foundation for further research on this topic.

The systematization of the state of the art is based on an exhaustive desk research review of both academic and grey literature to endorse the “usability of visitor attractions” concept.

The literature review reveals that visitor attraction management affects visitor experience. To succeed, managers should consider the ease of use and the design of activities. Therefore, an innovative conceptual model is built to explore how on-site management techniques based on this new concept impact on visitor’s experience.

Research on visitor experience in attractions has neglected the impact of on-site management tools hitherto. Therefore, the originality of the study lies on providing a robust framework that enlightens how visitor attraction management affects visitor experience by developing the usability. The study proposes a novel concept and an original model that will be of a critical interest to tourism academia and will serve as practical guidance for attraction managers.

旅游景点构成了旅游现象的本质。然而, 专门为其开发不同用途/活动并随后影响游客体验的管理技术仍处于起步阶段。因此, 本文的目的是通过引入一个新的概念：旅游景点的可用性来建立一个概念框架, 搭建现场管理、旅游景点开发和游客体验之间的关系桥梁。这一新概念描述了管理者如何开发游客体验景点的可用性。因此, 本文探讨了这一概念并以为未来旅游学术界对本主题感兴趣的相关研究奠定基础。

研究前沿的分类是基于详尽学朮和灰色文献的书面材料审查来背书 “旅游景点的可用性” 这一概念。

文献综述表明, 旅游景点管理影响游客体验。为达成这一目的, 管理者应该考虑景点使用的便利性和活动的设计。因此, 我们建立了一个创新的概念模型来探讨基于这一新概念的现场管理技术对游客体验的影响。

本文的创新之处在于提供了一个稳健的框架, 揭示旅游景点可用性通过景点管理进而影响游客体验。本文建议一个新的概念和原本的模型将为旅游景点管理者提供实际指导。

Los atractivos turísticos constituyen la esencia del fenómeno turístico. No obstante, las técnicas de gestión y planificación diseñadas expresamente para desarrollar diferentes usos/actividades en los atractivos, que posteriormente influyen en la experiencia de los visitantes, han sido escasamente investigadas. Por ello, el propósito de esta investigación radica en elaborar un marco conceptual que integre la gestión del atractivo, el progreso del mismo y la experiencia del visitante mediante la introducción de un concepto novedoso: “la usabilidad de los atractivos turísticos”. Este nuevo concepto enfatiza la manera en que los gestores pueden implementar diferentes usos en los atractivos, proporcionando a los visitantes diversas experiencias. Por tanto, esta investigación explora el concepto y sirve como fundamento para futuras investigaciones.

La metodología se basa en una exhaustiva revisión de la producción científica y de informes de organismos públicos para respaldar el concepto de “usabilidad de los atractivos turísticos”.

La literatura examinada revela que la gestión de los atractivos afecta en la experiencia de los visitantes. Así pues, los gestores deben considerar en concreto la facilidad de uso y el diseño de actividades. De este modo, un modelo conceptual innovador ha sido construido para explorar cómo las técnicas de gestión basadas en este nuevo concepto tienen un impacto en la experiencia del visitante.

La investigación sobre la experiencia del visitante en los atractivos ha descuidado el impacto de las herramientas de gestión y planificación hasta ahora. Consecuentemente, la originalidad de esta investigación radica en proporcionar un marco robusto que señala cómo la gestión de los atractivos afecta en la experiencia del visitante mediante el desarrollo de la usabilidad. El estudio propone un concepto novedoso y un modelo original que se considera de gran interés para el ámbito científico, y al mismo tiempo, puede servir de guía práctica para los gestores de los atractivos turísticos.

The outbreak of the COVID-19 pandemic plunged global tourism into a huge crisis in 2020. China was confronted with a wave of cancellations by tourism consumers due to COVID-19 and tourist complaints rose dramatically during this period. Although tourism enterprises have quickly introduced measures in response, the effectiveness of targeted policies is expected to be evaluated. Concerned about this phenomenon, this study aims to provide insights into the dim prospects of the tourism industry and to bridge the gap between tourists and enterprises.

The current study adopts a two-step method that combines automatic and manual content analysis to contrastively analyse 647 complaints from the Sina platform and the measures of five online travel agencies (OTAs) taken to deal with COVID-19.

The results reveal that the COVID-19-related information and policies issued by official departments had a promoting effect on tourist complaints. OTAs were the main target of complainers, and three themes of complaints were identified, namely, cancellation barriers, refund barriers and customer relationship management. Although tourism enterprises’ policies covered most dimensions of the three themes, more detailed and mutually beneficial policies need to be formulated in the face of a new round of cancellations.

This research attempts to investigate tourism customer complaint behaviours in the case of COVID-19 and to provide tourism enterprises receiving different complaints with practical insights into crisis management. It contributes to simultaneously minimizing business losses and maintaining customer relationships in the service industry, improving the industry’s performance under potential crises in the future.

危机信息、沟通策略和客户投诉行为:以COVID-19为例

2020年, 新冠肺炎大流行的爆发使全球旅游业陷入巨大危机。由于新冠肺炎疫情, 中国面临了旅游消费者的退订浪潮, 期间游客投诉大幅上升。虽然旅游企业迅速采取了应对措施, 但预期将评估有针对性的政策的有效性。考虑到这一现象, 本研究旨在为旅游业的暗淡前景提供见解, 并弥合游客和企业之间的差距。

本研究采用自动内容分析和人工手动编码相结合的两步方法, 对来自新浪平台的647起游客投诉和5家在线旅行社应对COVID-19的措施进行对比分析。

结果显示, 官方部门发布的新冠肺炎相关信息和政策对旅游投诉的数量起到了刺激作用。在线旅行社是投诉者的主要目标, 并确定了游客投诉的三个主题:取消障碍、退款障碍和客户关系管理。虽然旅游企业政策涵盖了这三个主题的大部分层面, 但面对新一轮的取消, 还需要制定更详细和互利的政策。

本研究试图调查COVID-19情况下的旅游客户投诉行为, 为收到不同投诉的旅游企业提供危机管理的实用见解。它有助于在服务行业同时减少业务损失和维护客户关系, 提高行业在未来潜在危机下的绩效。

Información de crisis, estrategias de comunicación y medidas adoptadas ante las reclamaciones de los clientes: el caso de COVID-19

El presente estudio adopta un método en dos fases que combina el análisis de contenido automático y manual para analizar de forma contrastiva 647 reclamaciones de la plataforma Sina y las medidas de cinco agencias de viajes online (OTA) adoptadas para hacer frente a la COVID-19.

El estallido de la pandemia COVID-19 sumió al turismo mundial en una enorme crisis en 2020. China tuvo que hacer frente a una oleada de cancelaciones por parte de los consumidores turísticos debido a la COVID-19, y las quejas de los turistas aumentaron drásticamente durante este periodo. Aunque las empresas turísticas introdujeron rápidamente medidas de respuesta, se espera que se evalúe la eficacia de dichas políticas. Preocupado por este fenómeno, el presente estudio pretende aportar información sobre las sombrías perspectivas de la industria turística y tender un puente entre los turistas y las empresas.

Los resultados revelan que la información y las políticas relacionadas con el COVID-19 emitidas por los departamentos oficiales tuvieron un efecto promotor de las quejas de los turistas. Las OTAs fueron el principal objetivo de los reclamantes, y se identificaron tres temas de reclamaciones: barreras de cancelación, barreras de reembolso y gestión de la relación con el cliente. Aunque las políticas de las empresas turísticas cubrían la mayoría de las dimensiones de los tres temas, es necesario formular políticas más detalladas y mutuamente beneficiosas ante una nueva oleada de cancelaciones.

Esta investigación trata de investigar el comportamiento de las reclamaciones de los clientes turísticos en el caso de COVID-19 y de proporcionar a las empresas turísticas que reciben diferentes reclamaciones una visión práctica de la gestión de crisis. Contribuye a minimizar simultáneamente las pérdidas comerciales y a mantener las relaciones con los clientes en el sector de los servicios, mejorando el rendimiento de la industria ante posibles crisis en el futuro.

Heritage tourism has become increasingly popular, and improving the sustainability of such sites is essential both nationally and internationally. The purpose of this paper is to explore the opportunities and challenges of improving the condition and sustainability of a chapel at a busy international heritage tourist attraction.

A case study approach was adopted. This utilised interviews with four of the primary building professionals involved with the refurbishment project. Documentary analysis and observations were also used.

The present case study presents the opportunities and challenges faced by a tourist heritage attraction. Improvements to the condition and sustainability of such assets are essential to ensure their sustained and enhanced use, and the protection of heritage buildings. Such projects create opportunities to increase knowledge and understanding about these assets as well as enhancing opportunities for meaning making for visitors. The paper highlights the importance of a strong leader and a balanced team working towards common objectives. Further, whilst synergies between conservation and sustainability exist, there are also tensions and compromises.

This case study highlights the opportunities and challenges of improving the condition and sustainability of built cultural heritage at a tourist attraction. Opportunities included increased knowledge and understanding about the heritage asset; enhancement of values for present and future generations; improved condition, increased usability; and increased sustainability. Challenges were: team turnover; delays resulting from archaeological findings; previous work resulting in building defects; the existing building condition; and unfamiliarity and the uncertainty regarding particular measures.

The practical implications of this case study include ensuring clear project objectives and a balanced project team are in place. These should be enhanced by a good system of information recording throughout the project to limit the impact of staff absence. Good communication within the team and with external members such as manufacturers will reduce the impact of unfamiliar products and aid in decision making. Future research should explore whether these findings are applicable to other heritage tourist attractions, and whether visitors’ narrative encounters with the asset change following a sustainability improvement project.

Limited research has been previously performed on improving the sustainability of built cultural heritage at tourist attractions. This research investigates the opportunities and challenges facing building professionals in improving such heritage assets. The improvement of heritage tourist attractions requires careful consideration. Whilst they need to be conserved for future generations, increasing the sustainability of such assets is essential to ensure their continued usability.

The purpose of this paper is to focus on the impacts that the adaptive reuse of historical building has on museum service quality by analysing the visitors’ expectations and perceptions through the HISTOQUAL model. It looks deeper into investigating the enhancement of adaptive reuse approach to historical buildings not only to the surrounding environment, but also to the building’s cultural significance.

A field survey implementing quantitative approach was conducted by using questionnaires to collect the visitors’ expectations and perceptions on their visits to the selected case study sites. The selected two case study sites are both newly adaptive reuse museums located in the heart of Kuala Lumpur. Through these case studies, the visitors’ expectations and perceptions were analysed and the differences were identified.

Positive feedback on the level of service quality provided at both museums indirectly shows the success of adaptive reuse initiative on the historical buildings towards adapting their new functions as a museum. It was also noted that foreign language leaflets and facilities for less able visitors were among the two service criteria that do not exceed the expectations of users. In general, these findings are crucial in identifying the gap within the services provided and appropriate measures that can be undertaken for further improvement.

Further study can be employed to a larger population of study to cater for a variety of perspectives from both users and managers of the buildings.

This paper highlights the implications of users’ feedback towards building usability and functions. It provided imperative findings from the users’ point of view pertaining to the services provided.

The paper illustrates the significance of social perceptions on the implications of service delivery. It also reports empirical evidence in highlighting the importance of users’ attributes towards excellent service delivery.

Up to present, there exists a small number of studies that look into reviewing the new functions of adaptive reuse buildings. This study now contributes to create a larger number of studies in this scope, especially within the context of Malaysia.

This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism destination development. The focus is on identifying and analysing technological solutions by considering six elements shaping tourism destination appeal, namely, attractions, public and private amenities, accessibility, human resources, image and character and price.

To deliver public and private sector implications, the authors have reviewed and analysed relevant papers that were published in hospitality and tourism journals (42 Q1 and Q2 ranked journals based on SCImago Journal Rank) between 2010 and 2018.

ICTs affect the marketing and management of tourism destinations. They foster their innovativeness (e.g. interpretation of destination factors, new travel trends, innovative products, VA and AR), contribute sustainability (e.g. visitor management and reducing the use of resources) and improve accessibility (e.g. information provision, navigation, availability of sites and travel planning). The adaptation of technological solutions in the hospitality industry can be related to increased productivity, profitability and quality of services. Additionally, ICTs facilitate visitor decision-making (e.g. online distribution channels and information accessibility), influence overall travel experience and enable the sharing of visitors’ impressions.

The significant limitations of this study include restrictions on the timing of publication and on journal selection.

This paper reviews full-length research papers that were published in relevant tourism and hospitality journals. This paper complements the current literature by addressing the role of ICTs in establishing destination appeal and reflecting on implications for smart destination development and future research.

本论文分析了ICT在搭建旅游目的地吸引力方面的作用, 并对智慧旅游目的地发展提出启示。本论文重点在于考量六种搭建旅游目的地吸引力的因素：景点、公共和个人设施、可参观性、人力资源、形象和性格、以及价格, 并分析了各种科技解决方案。

为了给公众和私人企业提出启示, 本论文审阅并分析了发表在2010年至2018年之间的酒店旅游相关期刊文献（42Q1和Q2级别的SCImago期刊排名）。

信息通讯技术（ICTs）影响了旅游目的地的营销和管理。ICT促进了多种创新（比如, 目的地因素的解读、新旅游趋势、创新型产品、VA\AR）, 增强可持续性（比如, 游客管理和减少资源耗损）以及提高可参观性（比如, 信息提供、导航、景点信息、旅游规划等）。酒店业中的科技应用促进了生产力提高、营利性、和服务质量。此外, ICT帮助游客做旅游决策（比如, 在线分销渠道和信息获取）, 影响了整体旅游体验, 和增强了游客分享游历经验。

本论文审阅了旅游酒店期刊相关科研文章, 强调了建立旅游目的地吸引力中ICT的重要性, 以及对未来智慧旅游目的地发展和研究做出启示。

本论文的局限性在于只包含了特定发表年限和期刊限制的文章。

智慧旅游目的地、旅游目的地吸引力、信息和通信技术、ICT、旅游研究、酒店业

Designing a truly customer focused Web site can be difficult. This paper examines the approach of adapting the existing database design technique of normalisation for achieving customer focused Web site design. A Web site can be thought of as a multimedia database, in fact under European law a Web site is legally classified as being a database. In traditional database design, normalisation is used to structure data and provide efficient keys for data retrieval. In Web site normalisation “data” is now the text, images, and functions (for example, e‐mail and ordering goods) that are required on the Web site. Keys for “data” are now Web site headings, sub‐groupings, and topics. Web site normalisation allows the Web site designer to structure Web site material and identify the optimal Web site navigational structure from a customer perspective, and thus, produce a truly customer focused Web site. A case study in a UK marketing organisation is provided in order to demonstrate and evaluate Web site normalisation in action.

A vast array of communication and behavioural theories and models has long assisted the communication management industry in its quest for excellence. While relying upon and discussing many of these theories in relation to website communication, this paper explores the development of theoretical platforms which are unique to the website mode of communication. It asserts that investigating new and varied theoretical paradigms can assist the communication management industry in analysing, extending and optimising its efforts in cyberspace. This paper explores the potential of a generic, theoretical approach to desired behavioural response via the website. It provides a modular definition of desired behavioural response to websites. This definition comprises six potential positive outputs and has been called “positive response action”. The paper proves, via comparative analysis, that positive response action parallels established communication goals and objectives. This paper also explores the concept of any one website belonging to one of three sender motivated categories: individual, strategic stakeholder communication and non‐strategic stakeholder communication. Traditional communication and behavioural response theories are analysed in relation to positive response action as are the essential cognitive needs of a website visitor. These needs are contextualised in a critical path “user gratification” format in relation to the achievement of the goal of positive response action. Excellence in effective website communication has become a priority for the public relations profession worldwide. While exploring this quest for excellence and its relation to theoretical dynamics, this paper reinforces the universally accepted requirement of accurate audience definition in order to achieve communication success and behavioural response.

Archaeological sites and monuments, by their nature, do not allow major interventions to their structure, in order to abolish the obstacles that make them inaccessible. Any interventions should be made sensitively and carefully, so as not to alter the monument’s character or damage it, either visually or structurally. The project “PROSPELASIS” focused on creating a methodology for facing monuments’ accessibility and perceptibility problems for people with disabilities and testing its application at Byzantine monuments of Thessaloniki. The paper aims to discuss these issues.

The creation of the proposed methodology was based on both research in relevant bibliography and the application of a form of “Delphi method” among involved actors. In this process persons specialized in accessibility and disability issues, persons with disability themselves, as well as employees of the 9th Ephorate of Byzantine Antiquities, archaeologists and experts in monuments’ restoration, participated.

The possible sites of interest for visitors with disabilities examined amount to 20 monuments which document the evolution of Byzantine architecture and are included in UNESCO’s World Heritage List. In six major monuments (Acheiropoietos, Saint Demetrios, Saint Nicholaos Orphanos, Hagia Sofia, Rotunda, Heptapyrgion Fortress) significant accessibility improvements were realized in order to verify the methodology proposed.

A practical tool for improving monuments’ accessibility has been developed, open for use by any interested body.

The application of the methodology developed is beneficial for the promotion of the equality and non-discrimination principles.

The successful implementation of the proposed methodology and the importance that accessibility improvement of monumental sites has in the attraction of visitors with restricted mobility and perceptibility and the development of accessible tourism, constitute the results of this project not only pertinent to Thessaloniki or Greece, but worthy of a wider application.

This study compares the use of enhanced TV features and TV commerce features on the Web sites of cable and broadcast TV networks. Both the quantitative analysis of the specific programs featured on the Web sites and the qualitative analysis of the overall Web sites show some differences in their strategies and site usability. Some program genres could develop TV commerce opportunities more easily than others. Different program genres emphases on the Web site were found between broadcast TV networks and cable TV networks. Three enhanced TV strategy models are proposed as a result of the analysis: welcome all model; fans‐friendly model; and hello model. The managerial implications of these models on TV revenue and viewership are discussed.

The purpose of this paper is to develop nine criteria for tourism disaster resilience scorecard for destinations (TDRSD) by using the “disaster resilience scorecard for cities, based on UNISDR’s ten essentials”. As a surrogate for the city, the Convention and Visitors Bureau (CVB) is used at the destination level to manage and oversee disasters within the perspective of a visitor. The initial section of the paper revises the scorecard to adapt to the destination, while the second part of the paper applies the scorecard to a specific city destination. The TDRSD scorecard for CVBs was used to evaluate the destination of Manta, Ecuador.

The approach included four stages. The first stage was to use a Delphi technique to evaluate and adapt the UNIDSRR scorecard to a destination (tourism) context. The second stage included conducting interviews with members of the Manta CVB and Mesa 5 (Emergency Management Department of Manta). Consequently, each answer was paired with support for the item and criteria score. Finally, the weak and strong scores were identified for each essential and match them up with recommendations and trends available in literature.

This study set out to do three things: suggest that a similar scorecard is necessary for destinations; adapt the UNIDSR scorecard to a destination focus; and apply the TDRSD to Manta, Ecuador. Overall, these goals were met. But most interestingly, findings suggest some troubling outcomes.

The study allowed to undercover gaps in the current risk management plan of the destination, while providing an evaluation of the engineering resilience of the tourism sector of Manta in case of a disaster.